While the number of Americans watching online videos saw modest growth in the last year, the big news is the nearly 50 percent growth in the number of...
View articleThe display ad tech ecosystem has evolved into a complex web of tech offerings and jargon to confuse any marketer, with transparency and margin points...
View articleNew research suggests the further decline of print newspaper usage, but newspaper companies can respond to the challenge with direct sales, data usage...
View articleAs we move on from the Year of Mobile to the Age of Mobile, marketers and brands must design for consumer utility and distraction, as the majority of ...
View articleThere is no shortage of data available to marketers, but are they doing enough with the data to move their business forward? Read More...
View articleFacebook will display fewer ads in its right-hand column, but the ads will be larger than before. Read More...
View articleEyeview says the personalized video ads will give brands the comparable reach of TV ads, while delivering custom creative more relevant to each consum...
View articleA new study from Google shows that TV viewers are increasingly turning to YouTube on their laptops, smartphones, and tablets for content related to th...
View articleFull-service agencies aren't set up to effectively manage real-time bidding (RTB) technology. To get the most out of RTB, you need a specialist agency...
View articleNew York-based real-time ad platform AppNexus launched a new software called Twixt. This product simplifies ad negotiations. Read More...
View articleThe partnership gives brands and agencies a better process for distributing TV and digital ads around the world, Comcast and Adstream say. Read More...
View articleAs much progress as marketers are making in mobile advertising in terms of cross-platform audience management, measurement, and delivery standards, th...
View articleAfter news broke that Disney has purchased multi-channel network (MCN) Maker Studios, questions about what these recent acquisitions of MCNs mean bega...
View articleThe Media Rating Council's adoption of viewability standards for display advertising ushers in a new era of advertising metrics. It's a fundamental sh...
View articleAt last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on Y...
View articleTips for planning and executing interactive videos, as well as how to work with influencers and what trends and tools to look out for. Read More...
View articleThe following facts are aimed to help marketers quickly understand why it is so difficult to accurately track customer behavior in a non-desktop envir...
View articlePinterest is the latest social network to wed paid ads, so it's time for media buyers to prepare for this next wave of social media marketing. Here ar...
View articleConquesting can be extremely effective in capturing more of the market share, but tactics like the ones described in this column can likewise be great...
View article"Connected," which captures the authentic voices of five individuals as they put their lives on camera, has seen tremendous success in international m...
View articleAfter launching in the New York market in August, the app is trying to make a big splash in the big city by providing unique experiences for users who...
View articleThe Media Rating Council (MRC) has lifted its Viewable Impression Advisory. Now marketers can purchase display ads based on new viewability metrics. R...
View articleThe Brand Playbook reveals the tools and best practices developed by a generation of YouTube content creators in order to help brands as they develop ...
View articleThe spirit brand has released an app that will scrape images and videos from users’ phones to create 30-second video highlight reels of their nights o...
View articleAs with any new technology, beacons' early days are pretty volatile territory, but we wanted to share some insights around the initial promise of beac...
View articleMobile-driven brand engagement solution smartsy has introduced its inaugural product, the Engagement Marketing Platform for mobile, which enables publ...
View articleWith new behavioral datasets, direct response and search marketers view iGRPs as taking a step back in measurement. Here's why. Read More...
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