Social networks are constantly introducing new ad products and marketing tools, but this summer brought with it a bounty of significant events that st...
View articleWe can serve more relevant ads if we take the time to understand what, when, and where consumers are. Read More...
View articleHow Miley Cyrus' infamous foam finger twerkfest raises a bigger question around video rights and distribution. Read More...
View articleThe holiday season will be here before you know it, so here are five things to do today that will make for smoother sailing for the rest of the year. ...
View articleWith so many acronyms yet loose definitions in display ad tech, APAC head Andrew Tu explains the value his DSP is bringing to the region as well as RT...
View articleAn interview with Tal Chalozin, CTO and co-founder of interactive video advertising technology provider, Innovid. Read More...
View articleConsider these drawbacks in mobile apps and why HTML5 will prevail. Read More...
View articleGoogle's new Chromecast device opens the opportunity of creating an app for a more standardized development environment that can then be extended to t...
View articleTwo years after introducing video ads to its primarily audio-centric platform, Pandora believes it has found the right balance between user experience...
View articleYouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what'...
View articleIf we can deliver all of the information we want the consumer to see before an ad even begins, perhaps we needn't worry so much about the format. Read...
View articleAlthough mobile native advertising opportunities are generating excitement this year, there is also a need for standard ad units that create scale and...
View articleSVG Media group has created its version of India's digital ad tech landscape to capture a slice of the digital pie from brand marketers in the country...
View articleWith more transparent buying at the URL level via real-time bidding, and a renewed interest in native advertising, it will be hard for publishers to g...
View articleIs multi-screening the new buzzword? A few tips to get you started. Read More
View articleBefore you invest serious time or money into jumping on the latest buzzword bandwagon, stop and think about how it will actually benefit you. Read Mor...
View articleThere's no limit to the kind of content you can incorporate into your email campaign, and no better time to amp up your emails than now. Read More...
View articleLet's take a look at some recent stats first. Read More...
View articleNBC News Digital Group announced that it is creating an "Original Video Unit," which the group describes as "an in-house production team dedicated to ...
View articleThe insurer of more than 10 million U.S. households has now extended "It's Smarter to Have a Plan" campaign to the digital arena with a series of 15- ...
View articleWhy database and direct marketing provide important clues on what makes an expert. Read More...
View articleCalling the TrueView ad format among its most successful to date, Google is now supporting the in-stream video ads for game publishers on the DoubleCl...
View articleA new report from comScore revealed that 187 million Americans watched over 48 billion online content videos in July. Read More...
View articleThe Groupon Partner Network provides dozens of trackable text and banner ads as well as a variety of widgets, which enable affiliate partners to make ...
View articleTurn your brand newsroom into a scalable, real-time content network. Read More...
View articleFollowing the success of the Chok! Chok! Chok! app from last year, Coca-Cola added a social layer for this summer's cross-platform rollout. Read More...
View articleFirst, let's examine where, what, and how mobile consumers behave today. Read More...
View article