Both chains have adopted Passbook in a move to offer mobile coupons to customers. Read More...
View articleNow the palm of your hand might also be the best place to turn if you're looking for a good deal. Read More...
View articleTelevision loyalty service Viggle Inc. has acquired social TV application GetGlue for $25 million in cash and 48.3 million shares of stock, but indust...
View articleGroupon Hong Kong's display campaign drove sales using new production tool. Read More...
View articleA new study from comScore finds that consumers watched 11 billion online video ads in October. Read More...
View articleThe Media Rating Council has been selected to lead an effort to shift measurement from "served" to "viewable" impressions. Read More...
View articleIndia is home to 930 million mobile subscribers and 60 million social networkers, which include Facebook, Google+, LinkedIn, YouTube, and Tumblr. Read...
View articleAd-supported online video viewership has grown 17 percent year-over-year, according to a new survey by marketing research firm FreeWheel. Read More...
View articleI-COM China vice chair shares emerging data and analytics trends in China and how it compares globally. Read More...
View articleThe contentious debate between whether mobile applications or optimized sites are the better choice for marketers led the conversation at SES Chicago....
View articleAdobe releases beta versions of major components of Primetime, a platform to publish and monetize broadcast TV content in a world of mobility and devi...
View articleYou can learn a thing or two from marketing mavens like BMW and Audi, even if your own products have nothing to do with the open road. Read More...
View articleThe denim brand will leverage up-and-coming photo SNS app to drive traffic to its Tmall store. Read More...
View articleSessionM provides a mobile advertising and loyalty platform designed to increase retention and usage of mobile apps and content via social media featu...
View articleNew study finds that 51 percent of car buyers who research using a mobile device ultimately buy a car. Read More...
View articleFive proven best practices to follow when putting together mobile ad creative, as well as blind data that proves how the right ad creative makes a not...
View articleMobile has become a core focus for all integrated marketing campaigns. So much so, that 87 percent of marketers are planning to increase their emphasi...
View articleThe Location Based Marketing Association opens its Singapore chapter while the Mobile Marketing Association shares stats on Singaporeans and their sma...
View articleWhere are these trailblazers today? Was it worth the struggle of going against the grain for so many years? Read More...
View articleThe first in a series on the trailblazers who pushed toward mobility when most held back. Read More...
View articleInterviews and observations on the state of mobile and digital marketing from ad:tech. Read More...
View articleWhen Orbitz began putting together a strategy to target mobile commerce in late 2009 there were still plenty of questions as to how fast the travel-bo...
View articleSocial advertising firm RadiumOne has released survey results that shed light on the mobile habits of 18- to 34-year-olds, or Generation C, as well as...
View articleHow to engage each type of holiday shopper with your 2012 holiday display campaign. Read More...
View articleWhile the benefits for Apple and consumers are clear, the Mini is a trickier proposition for marketers looking to use the device to enhance digital co...
View articleMake sure you have a view of how your plans will play into people's hearts and minds this holiday season. Read More...
View articleJapan's "Galapagos" market in mobile and social marketing has evolved to become more aligned with the rest of the world. Read More...
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