A Walk Through IPG’s Gallery of Emerging Tech
Media

A Walk Through IPG’s Gallery of Emerging Tech

14y Zachary Rodgers

A Walk Through IPG’s Gallery of Emerging Tech

IPG Media Lab gives Mediabrands clients a hands-on survey of the latest gadgets, interactive displays, and set-top boxes. Read More...

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Internet Radio Lets Advertisers Tune in to Their Creativity
Media

Internet Radio Lets Advertisers Tune in to Their Creativity

14y Myk Willis

Internet Radio Lets Advertisers Tune in to Their C...

Digital audio services are a sandbox full of great toys with a fast-growing audience of listeners. What brands need to know. Read More...

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SXSW Video: Cheezburger CEO Talks Monetization
Media

SXSW Video: Cheezburger CEO Talks Monetization

14y Christopher Heine

SXSW Video: Cheezburger CEO Talks Monetization

Ben Huh describes how LOLcats, FAIL Blog and Cheezburger's other sites have captured ad budgets. Read More...

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Spending on Digital Ads Fell Sharply in Q4
Ad Industry Metrics

Spending on Digital Ads Fell Sharply in Q4

14y Douglas Quenqua

Spending on Digital Ads Fell Sharply in Q4

Search and display investments both fell about 6 percent. Read More...

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Nielsen Report: Blogs Still on the Rise
Data insights

Nielsen Report: Blogs Still on the Rise

14y Susan Kuchinskas

Nielsen Report: Blogs Still on the Rise

Women and moms dominate the blogosphere, which now includes 181 million sites and pages globally. Read More...

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Virgin Mobile Director: Social Kills Traditional Sales Funnel
Media

Virgin Mobile Director: Social Kills Traditional Sales Funnel

14y Christopher Heine

Virgin Mobile Director: Social Kills Traditional S...

At SXSW, brand unveils program aimed at app developers and young adults. Read More...

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Vevo Revamps for Facebook Age, Adds Sales Talent
Media

Vevo Revamps for Facebook Age, Adds Sales Talent

14y Zachary Rodgers

Vevo Revamps for Facebook Age, Adds Sales Talent

Hal Trencher previously led music and entertainment sales at Yahoo. Read More...

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Can Location-Based Social Networks Reach the Masses?
Media

Can Location-Based Social Networks Reach the Masses?

14y Paul Schoknecht

Can Location-Based Social Networks Reach the Masse...

There are many challenges for location-based services, but there are also great opportunities. Read More...

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Highlight App Could Creep Out Consumers, Marketers Say
Media

Highlight App Could Creep Out Consumers, Marketers Say

14y Christopher Heine

Highlight App Could Creep Out Consumers, Marketers...

SXSW goers express privacy concerns about the hyped mobile app. Read More...

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What's Next for Social CRM?
Asia

What's Next for Social CRM?

14y Andy Chang

What's Next for Social CRM?

Consider incorporating these three opportunities into your brand's future social CRM roadmap. Read More...

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Augmented Reality Puts Twitter on Steroids for Taco Bell
Media

Augmented Reality Puts Twitter on Steroids for Taco Bell

14y Joan Voight

Augmented Reality Puts Twitter on Steroids for Tac...

Doritos Locos taco launch includes a gee-whiz mobile integration with cups and boxes. Read More...

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Apple's Updated iPad Hits Right Notes With Analysts
Media

Apple's Updated iPad Hits Right Notes With Analysts

14y Shaun Nichols

Apple's Updated iPad Hits Right Notes With Analyst...

Company adds Retina display and 4G connectivity to tablet Read More...

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Sports and Shopping Shape Mobile Behavior in 2012
Media

Sports and Shopping Shape Mobile Behavior in 2012

14y Tessa Wegert

Sports and Shopping Shape Mobile Behavior in 2012

The more sports-related mobile features marketers can produce for fans, the more they will engage - pre-game, mid-game, and beyond. Read More...

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What Does Apple's New iPad Mean for Marketing?
Media

What Does Apple's New iPad Mean for Marketing?

14y Anna Maria Virzi

What Does Apple's New iPad Mean for Marketing?

Digital marketers size up the new device. Read More...

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Cosmopolitan Latest Mag to Hit 100K Digital Subs
Data insights

Cosmopolitan Latest Mag to Hit 100K Digital Subs

14y Douglas Quenqua

Cosmopolitan Latest Mag to Hit 100K Digital Subs

The Economist and National Geographic surpassed the milestone in 2011. Read More...

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Walgreens Tests Foursquare Coupons
Media

Walgreens Tests Foursquare Coupons

14y Christopher Heine

Walgreens Tests Foursquare Coupons

It marks the first national coupons-based effort on the geo-social app. Read More...

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The Best of 2012's IAB Annual Leadership Meeting
Media

The Best of 2012's IAB Annual Leadership Meeting

14y Hollis Thomases

The Best of 2012's IAB Annual Leadership Meeting

Six highlights and five takeaways from the meeting. Read More...

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For Newspapers, Uneven Progress Toward Digital Profits
Ad Industry Metrics

For Newspapers, Uneven Progress Toward Digital Profits

14y Douglas Quenqua

For Newspapers, Uneven Progress Toward Digital Pro...

For every dollar made in digital, newspapers are losing $7 in print ads, according to a Pew study Read More...

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SingTel to Buy Ad Network Amobee
Media

SingTel to Buy Ad Network Amobee

14y ClickZ News Staff

SingTel to Buy Ad Network Amobee

$321 million deal is Asia telco's first step into mobile marketing. Read More...

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It's Time for Windows Mobile
Media

It's Time for Windows Mobile

14y Gabe Bertot

It's Time for Windows Mobile

Eight reasons why the Windows Phone will be a key player in the mobile space soon. Read More...

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BuzzFeed Breathes Life Into the Sponsored Post
Media

BuzzFeed Breathes Life Into the Sponsored Post

14y Zachary Rodgers

BuzzFeed Breathes Life Into the Sponsored Post

Site embraces advertiser content, rejects IAB standard ads. Read More...

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Do Analytics Matter Anymore in Mobile?
Media

Do Analytics Matter Anymore in Mobile?

14y Jeanniey Mullen

Do Analytics Matter Anymore in Mobile?

Have marketers fallen prey to the "household" effect? Read More...

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Why P. Diddy Debuted Ciroc 'Super Bowl Ads' on Twitter
Display Advertising

Why P. Diddy Debuted Ciroc 'Super Bowl Ads' on Twitter

14y Douglas Quenqua

Why P. Diddy Debuted Ciroc 'Super Bowl Ads' on Twi...

Social media and display ads produce a hit for Sean Combs' vodka brand. Read More...

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Oscar Campaigns Entertain and Inform Online and Off
Media

Oscar Campaigns Entertain and Inform Online and Off

14y Tessa Wegert

Oscar Campaigns Entertain and Inform Online and Of...

It may not have been the most memorable Academy Awards in history, but it certainly produced some winning ads. Read More...

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Ad Seller 'Guarantees': Innovation or Gimmick?
Media

Ad Seller 'Guarantees': Innovation or Gimmick?

14y Joan Voight

Ad Seller 'Guarantees': Innovation or Gimmick?

Forbes.com, Daily Meal, and Undertone all offer them. Here's how it's worked out. Read More...

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Gamer Haven Wikia Grows, Broadens Advertiser Base
Audience

Gamer Haven Wikia Grows, Broadens Advertiser Base

14y Lisa Lacy

Gamer Haven Wikia Grows, Broadens Advertiser Base

Collaborative publishing platform has grown traffic 42 percent year over year, not all of it from gamers. Read More...

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The Other Ecosystem - Life on the Kindle Fire
Media

The Other Ecosystem - Life on the Kindle Fire

14y Andrew Solmssen

The Other Ecosystem - Life on the Kindle Fire

A device review of the Kindle Fire and what it means to marketers and advertisers. Read More...

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