Maintain Your 'Edge' in Ad Operations
Display Advertising

Maintain Your 'Edge' in Ad Operations

15y Kevin LeFew

Maintain Your 'Edge' in Ad Operations

Become more proactive in understanding user experiences in real time and finding issues before they are reported with these practices. Read More...

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The Biggest Issues With Mobile Web [Video]
Media

The Biggest Issues With Mobile Web [Video]

15y Tim McLaughlin

The Biggest Issues With Mobile Web [Video]

A continuing discussion on where mobile web is now and where it is heading. Read More...

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Senior Ad Exec Dev Patel Leaves Yahoo
Display Advertising

Senior Ad Exec Dev Patel Leaves Yahoo

15y Zachary Rodgers

Senior Ad Exec Dev Patel Leaves Yahoo

A well-regarded steward of Yahoo's advertising products departs. Read More...

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Macy's Extends QR Code Fashion Video Effort
Media

Macy's Extends QR Code Fashion Video Effort

15y Lisa Lacy

Macy's Extends QR Code Fashion Video Effort

A ClickZ visit to Macy's showed individual in-store execution may need work. Read More...

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AudienceScience President Jeff Hirsch to Leave Company
Data insights

AudienceScience President Jeff Hirsch to Leave Company

15y Kate Kaye

AudienceScience President Jeff Hirsch to Leave Com...

Hirsch plans to "pursue smaller entrepreneurial interests." Read More...

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The Right Way to Use CGM
Media

The Right Way to Use CGM

15y Tessa Wegert

The Right Way to Use CGM

Does your digital marketing strategy demonstrate an understanding of web 2.0 media that effectively connects consumers with brands? Read More...

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Attention Planning
Asia

Attention Planning

15y Brandon Cheung

Attention Planning

Current standards of planning are outdated. Here's how to win attention online. Read More...

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Glam Media Rolls Out Mobile Ad Offering
Media

Glam Media Rolls Out Mobile Ad Offering

15y Jack Marshall

Glam Media Rolls Out Mobile Ad Offering

Lexus and Macy's among launch brands in effort to rival Apple. Read More...

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Sports Authority Expands Shopkick Play Fourfold
Media

Sports Authority Expands Shopkick Play Fourfold

15y Christopher Heine

Sports Authority Expands Shopkick Play Fourfold

Toys "R" Us joins a slew of major chains trialing the "walk-ins" app. Read More...

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Google: Use of Rich Media Doubled in 2010, CTRs Remain Steady
Data insights

Google: Use of Rich Media Doubled in 2010, CTRs Remain Steady

15y Jack Marshall

Google: Use of Rich Media Doubled in 2010, CTRs Re...

Search firm releases annual DoubleClick ad benchmarking data. Read More...

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6% of U.S. Mobile Users Scanned QR Codes in June
Data insights

6% of U.S. Mobile Users Scanned QR Codes in June

15y Jack Marshall

6% of U.S. Mobile Users Scanned QR Codes in June

As codes gain traction, scanners are more likely to be male, aged 18 to 34. Read More...

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Merchant Combines Groupon with SMS, Finds Sweet Success
Media

Merchant Combines Groupon with SMS, Finds Sweet Success

15y Christopher Heine

Merchant Combines Groupon with SMS, Finds Sweet Su...

Gelato retailer averages 12 percent redemption rate on coupons sent via text. Read More...

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Google to Buy Motorola Mobility, Major Device Maker
Media

Google to Buy Motorola Mobility, Major Device Maker

15y Zachary Rodgers

Google to Buy Motorola Mobility, Major Device Make...

Deal will make Google a producer of tablets, set-top boxes and, most importantly, Android smartphones. Read More...

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Execs & Accounts: SolutionSet, MediaWhiz, Kenshoo, SpotXchange
Media

Execs & Accounts: SolutionSet, MediaWhiz, Kenshoo, SpotXchange

15y ClickZ News Staff

Execs & Accounts: SolutionSet, MediaWhiz, Kens...

SolutionSet and MediaWhiz join forces, SpotXchange heads to Australia. Read More...

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Survey: Daily Deals Drive SMB Leap to Mobile
Media

Survey: Daily Deals Drive SMB Leap to Mobile

15y Jack Marshall

Survey: Daily Deals Drive SMB Leap to Mobile

Borrell: Over 80% of SMBs to invest in mobile marketing in 2011. Read More...

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Building an E-Commerce Relationship in 3 Simple Steps
Media

Building an E-Commerce Relationship in 3 Simple Steps

15y Tessa Wegert

Building an E-Commerce Relationship in 3 Simple St...

Digital marketers who know exactly how to push consumers' buttons will maintain a long-term relationship with consumers and increase e-commerce growth...

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Your Operating System Is Now an App
Media

Your Operating System Is Now an App

15y Andrew Solmssen

Your Operating System Is Now an App

The app-ification of computing - fad or for realz? Read More...

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Demystifying ROI
Asia

Demystifying ROI

15y Pushkar Sane

Demystifying ROI

Consider these 4 factors if you want great ROI from digital. Read More

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Following Trend, Velti Launches DIY HTML5 Tool
Media

Following Trend, Velti Launches DIY HTML5 Tool

15y Jack Marshall

Following Trend, Velti Launches DIY HTML5 Tool

Tool for agencies, brands, promises easy creation of mobile sites and ads. Read More...

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Demand Media to Boost Direct Sales Force Via IndieClick Buy
Display Advertising

Demand Media to Boost Direct Sales Force Via IndieClick Buy

15y Jack Marshall

Demand Media to Boost Direct Sales Force Via Indie...

Firm reported revenue rise in Q2 but overall net loss of $2.4 million. Read More...

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Mobile Measurement - 63% Admit to Flying Blind
Media

Mobile Measurement - 63% Admit to Flying Blind

15y Mike Ricci

Mobile Measurement - 63% Admit to Flying Blind

Why aren't mobile marketers held to a similar level of analytics rigor as other marketers? Read More...

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Levi's Facebook Ads to Hit 24 Countries
Media

Levi's Facebook Ads to Hit 24 Countries

15y Christopher Heine

Levi's Facebook Ads to Hit 24 Countries

Video features Charles Bukowski poem, in possible homage to web parody of earlier Levi's effort. Read More...

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Strong Domestic Display Growth for AOL in Q2
Display Advertising

Strong Domestic Display Growth for AOL in Q2

15y Kate Kaye

Strong Domestic Display Growth for AOL in Q2

Google also had a positive Q2, as Yahoo slumped. Read More...

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You've Got Data, So What?
Media

You've Got Data, So What?

15y Jessica Richards

You've Got Data, So What?

The three main media categories today and how data segments are determined. Read More...

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Publishers Alert: 2 Digital Branding Secrets Exposed
Media

Publishers Alert: 2 Digital Branding Secrets Exposed

15y Jeanniey Mullen

Publishers Alert: 2 Digital Branding Secrets Expos...

Ensure your success when migrating to a digital strategy. Read More...

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Ad Networks: Middleman or Market Maker?
Display Advertising

Ad Networks: Middleman or Market Maker?

15y Nicolle Pangis

Ad Networks: Middleman or Market Maker?

Assessing the role of usability and ad networks in the future of digital marketing. Read More...

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ClickZ Wins 2 National Business Media Awards
Media

ClickZ Wins 2 National Business Media Awards

15y Team ClickZ

ClickZ Wins 2 National Business Media Awards

ClickZ News, Politics & Advocacy sections score Azbee Awards of Excellence. Read More...

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