Dove Strikes Video Gold Again with "Selfie"
Media

Dove Strikes Video Gold Again with "Selfie"

12y Lisa Lacy

Dove Strikes Video Gold Again with "Selfie"

Dove continues its streak of video hits with "Selfie," a three-minute video with 2.9 million views just about a week after it was posted. Read More...

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Premium Programmatic?
Media

Premium Programmatic?

12y Paul Bremer

Premium Programmatic?

When it comes to programmatic platforms, quality premium mobile video's supply is a limiting factor. Read More...

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Guardian Strengthens Revenue With Launch of Private Video Ad Marketplace
Display Advertising

Guardian Strengthens Revenue With Launch of Private Video Ad Marketplace

12y Melanie White

Guardian Strengthens Revenue With Launch of Privat...

UK- based Guardian News & Media (GNM) has signed a deal with AOL Networks’ video ad platform, Adap.tv, to provide a private video ad marketplace f...

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YouTube Comments Revamp: Hit or Miss?
Media

YouTube Comments Revamp: Hit or Miss?

12y Liva Judic

YouTube Comments Revamp: Hit or Miss?

Google rolled out a new comments system for its YouTube property, after its previous attempt at doing so sparked users outrage. Read More...

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Online Content Videos Hit Record 52 Billion Monthly Views
Audience

Online Content Videos Hit Record 52 Billion Monthly Views

12y Greg Jarboe

Online Content Videos Hit Record 52 Billion Monthl...

Online content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online conte...

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It's Time for Video Content Providers to Start Living in a Mobile World
Media

It's Time for Video Content Providers to Start Living in a Mobile World

12y Frank Sinton

It's Time for Video Content Providers to Start Liv...

Video strategy is simple... find new fans where they live and bring them to where you live. If you own all the rights to your content, why not take fu...

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NBC Universal's Buy Into NowThis News Opens Doors to Global Markets
Media

NBC Universal's Buy Into NowThis News Opens Doors to Global Markets

12y Liva Judic

NBC Universal's Buy Into NowThis News Opens Doors ...

NBC Universal plays a huge card with its investment in video startup NowThis News and opens itself up to a world of untapped opportunities. Read More...

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What Consumers & Brands Really Want from Smart TV
Marketing

What Consumers & Brands Really Want from Smart TV

12y Gary Stein

What Consumers & Brands Really Want from Smart TV

The next generation of TVs will include technology that will allow for the installation of apps and the ability to pull content digitally, from anywhe...

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Unruly's Top 10 Social Video Trends for 2014
Media

Unruly's Top 10 Social Video Trends for 2014

12y Greg Jarboe

Unruly's Top 10 Social Video Trends for 2014

Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming...

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Content Marketing 2014 Predictions: Motion, Branded, and Real-Time [Video]
Asia

Content Marketing 2014 Predictions: Motion, Branded, and Real-Time [Video]

12y Adaline Lau

Content Marketing 2014 Predictions: Motion, Brande...

APAC brands will think less ad hoc campaign based content and own more branded channels. Read More...

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Top 20 YouTube & Video Marketing Stories of the Year
Media

Top 20 YouTube & Video Marketing Stories of the Year

12y Greg Jarboe

Top 20 YouTube & Video Marketing Stories of th...

YouTube dominated the video marketing headlines again this year, but Vine and Facebook made waves as well. These were the 20 biggest stories in 2013. ...

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Back to the Future: Are Happy Days Here Again?
Media

Back to the Future: Are Happy Days Here Again?

12y David Toner

Back to the Future: Are Happy Days Here Again?

Two new ad types from Jerry Seinfeld for Acura with Sony/Crackle and Facebook demonstrate that bleeding-edge digital ad leaders are heading back to th...

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Facebook Will Add Instant-Play Video Ads to Newsfeed
Media

Facebook Will Add Instant-Play Video Ads to Newsfeed

12y Dan Worth

Facebook Will Add Instant-Play Video Ads to Newsfe...

Facebook plans to add instant-play video advertisements to user newsfeeds, though they say users won't hear sound unless they choose to. Read More...

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U.S. Video Ad Views Top 26 Billion in November, More Than Double One Year Ago
Ad Industry Metrics

U.S. Video Ad Views Top 26 Billion in November, More Than Double One Year A...

12y Greg Jarboe

U.S. Video Ad Views Top 26 Billion in November, Mo...

Americans watched 47.1 billion online content videos in November 2013, up from 40 billion in November 2012. Meanwhile, video ad views grew to 26.8 bil...

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Vanity URLs Coming to Twitter's Vine Users December 20
Media

Vanity URLs Coming to Twitter's Vine Users December 20

12y Lee Bell

Vanity URLs Coming to Twitter's Vine Users Decembe...

Verified Twitter accounts will be among the first to access vanity URLs on Vine, with everyday accounts getting access by December 23. Read More...

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Top Trending Videos and Ads on YouTube in 2013
Media

Top Trending Videos and Ads on YouTube in 2013

12y Greg Jarboe

Top Trending Videos and Ads on YouTube in 2013

YouTube shares their most watched content of 2013, much of which actually came from creative brands. See how the "prankvertising" trend and other fact...

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Sponsored Article: Game on- Turning the Lights on With Viewability
Media

Sponsored Article: Game on- Turning the Lights on With Viewability

12y Team ClickZ

Sponsored Article: Game on- Turning the Lights on ...

Imagine a big important football game. Imagine the match-up takes place in a huge stadium. Like any big game, there is a lot at stake for the players,...

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Branded Video Sharing Almost 50 Times Higher Than 5 Years Ago
Media

Branded Video Sharing Almost 50 Times Higher Than 5 Years Ago

12y Greg Jarboe

Branded Video Sharing Almost 50 Times Higher Than ...

Video ad sharing has increased almost 50x over the last eight years. Unruly’s latest interactive infographic visualizes the explosive growth of video ...

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More Than Half of Advertisers Cannot Measure Digital Video Campaigns [Study]
Ad Industry Metrics

More Than Half of Advertisers Cannot Measure Digital Video Campaigns [Study...

12y Yuyu Chen

More Than Half of Advertisers Cannot Measure Digit...

A November survey by BrandAds reveals that 60 percent of advertisers lack tools and timely data to measure digital video campaigns. Read More...

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Retailers Should Embrace Mobile Video For a Holly Jolly Holiday Season
Media

Retailers Should Embrace Mobile Video For a Holly Jolly Holiday Season

12y Paul Bremer

Retailers Should Embrace Mobile Video For a Holly ...

Especially during the holiday shopping season, the retail brands with the wisest, coolest, most innovative mobile strategies are the ones who will rea...

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Century 21’s 'Tryptophan Slow Jam' Serenades Consumers on Thanksgiving
Marketing

Century 21’s 'Tryptophan Slow Jam' Serenades Consumers on Thanksgiving

12y Lisa Lacy

Century 21’s 'Tryptophan Slow Jam' Serenades Consu...

Century 21's song released on YouTube, iTunes and Vimeo is the latest real-time marketing effort from the residential real estate brand. Read More...

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Return of the King: Lebron James Masters the Personal Brand Rebound
Marketing

Return of the King: Lebron James Masters the Personal Brand Rebound

12y David Toner

Return of the King: Lebron James Masters the Perso...

Basketball fans will continue to debate where King James ranks with the all-time greats, but amongst the broader, mainstream audience, his brand has r...

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Hallmark Taps Social Power of Duck Dynasty Duo for #BirthdayFails Video Campaign
Marketing

Hallmark Taps Social Power of Duck Dynasty Duo for #BirthdayFails Video Cam...

12y Lisa Lacy

Hallmark Taps Social Power of Duck Dynasty Duo for...

Hallmark inserts itself into the preexisting #birthdayfail social conversation with a video campaign featuring Jase and Si Robertson from Duck Dynasty...

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Hollister Teases Black Friday Deals on YouTube
Media

Hollister Teases Black Friday Deals on YouTube

12y Matt Kapko

Hollister Teases Black Friday Deals on YouTube

Hollister is vying for Black Friday shoppers with a new campaign on YouTube that showcases its vision of a Southern California beach party in stores. ...

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Dove Tops List of Most Shared Video Ads
Media

Dove Tops List of Most Shared Video Ads

12y Susan Kuchinskas

Dove Tops List of Most Shared Video Ads

Dove Beauty Sketches, created by agency Ogilvy Mather for Unilever, was not only the year's most socially-shared video ad of the year, according to th...

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Sponsored Article: Online Video Advertising - Entering Our Teenage Years
Media

Sponsored Article: Online Video Advertising - Entering Our Teenage Years

12y Team ClickZ

Sponsored Article: Online Video Advertising - Ente...

The digital video market has entered its adolescence. But even though it’s bigger and stronger, it’s still in its awkward teens. It must grow up as an...

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A Comment on YouTube Comments: It’s About Social, Not Spam
Media

A Comment on YouTube Comments: It’s About Social, Not Spam

12y Frank Sinton

A Comment on YouTube Comments: It’s About Social, ...

YouTube has turned off all anonymous comments and now requires users to link to a Google+ account if they want to leave a comment. It's not about comm...

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