Everybody wants to be Instagram all-star. And thanks to the platform’s recent additions of self-service ads and Facebook-powered targeting, the opport...
View articleHow can your email campaigns get an 88% open rate and a 68% click-through rate? There’s only one way I know: build a time machine and send them in 200...
View articleEight years ago, Canadian musician Dave Carroll made a customer complaint about United Airlines, very public creating a YouTube video, United Breaks G...
View articleThis has been a big week in digital, as many industry giants had their NewFronts in New York. Still, Pinterest and Instagram have newsworthy items of ...
View articleThis is a brief guide to the definitions, distinctions, methods and use of some oft-confused, but very useful methodologies for understanding mobile c...
View articleJason Miller knows a thing or two about content. He’s the Senior Content Marketing Manager at Linkedin, who presented a session titled “How to Achieve...
View articleMother’s Day is big business for brands of all kinds. The National Retail Federation reports Americans spent upwards of $170 each on gifts in 20...
View articleIn this week’s #ClickZChat, we talked about location marketing, NFC, beacons, and their usefulness for marketers. I’ve pulled together as many stats ...
View articleThe growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ad revenues which many rely...
View articleAs both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Along with Kat...
View articleWelcome to part two of a series in which I’ll look at some checkout optimisation basics, features or practices which are likely to reduce abandonment ...
View articleWhat attributes make for a brilliant marketer? Over the past few years there has been a lot of talk about marketers who punch well above their weight....
View articleThe past week in digital was once again dominated by video: interactive videos on Facebook and Instagram, YouTube's live streaming and Amazon challeng...
View articleAround 2003, somebody asked me a question regarding paid search: “What is the most expensive keyword is on Google Adwords, and how much does it ...
View articleIn September and October 2014, all tech aficionados and social media commentators could talk about was Ello, the new social network with a minimalist ...
View articleIn past editions of ClickZChat we’ve focused on fairly targeted insights, but with our new event Shift fast approaching, the time seemed right to tack...
View articleWhat makes a digital influencer? Is it follower numbers? The ability to find and create great content? Or just a genuine passion for transformation...
View articleThis week in digital has seen some exciting events, in addition to a new IAB tool and Wall Street analysts picking their horse in the race to acquire ...
View articleYou spend countless hours producing and refining your content, to make sure it informs and entertains your audience while fulfilling your marketing go...
View articleMobile projects can live or die on design. This column looks at the importance of design methodology, with a blow-by-blow account of the digital desig...
View articleDigital content in a range of formats is helping BT Sport to establish itself in a competitive market. I’ve been asking Mike Norrish, Digital E...
View articleIn four years Shop Direct has gone from selling the majority of its products via twice yearly catalogue to an entirely digital operation that sell the...
View articleThe 65-year-old Dunkin' Brands has long used traditional marketing, but still fully embraces digital. They key to balance? Not just chasing shiny and ...
View articleLast week I wrote about the general performance of B2B brands on various social channels. One of the most interesting takeaways was that, despite the ...
View articleIt’s fair to say Twitter has had a fairly rough time of it in the recent past. The platform has struggled to grow its audience and, despite huge brand...
View articleA book highlights Yahoo's problematic finances on the eve of its bidding day, as Facebook and Amazon each become more competitive in a new area. Read ...
View articleContinuous development (CD), also known as continuous improvement, is an iterative-based process typically used in the software development space. Th...
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