Get in a modern car, perform a voice search on the car’s infotainment system or via a synced smartphone app, does your brand come up in the search res...
View articleDigital advertising is experiencing a major existential crisis lately with the challenge of ad blocking becoming popular among an increasing number of...
View articleThis week's digital news round-up includes the usual enhancements to social platforms' ad offerings, in addition to an agency shake-up and a new direc...
View articleImmersive video is unarguably the next best thing to seeing a product in person, and that’s too good for brands to pass up. The medium isn’...
View articleSubscription boxes are without a doubt experiencing an enormous boom in business. There are subscription boxes for every treat or trinket you can imag...
View articleAccording to Internet Retailer, Kate Spade is planning to introduce a buy online, collect in store (BOPS) service this year. It’s been popular i...
View articleIn the world of digital disruption, big data and the internet of things security has become your responsibility. It is almost exactly five years since...
View articleAs content marketing types, we’ve all been there. After all that ideation and PM and creativity, it turns out that just getting your content reviewed ...
View articleHere are five of the biggest deals from the world of digital marketing this week, such as the enhanced targeting from LinkedIn and... billboards? Read...
View articleAirbnb has been very successful, to say the least. Of course, a disruptive business model has been a big factor, but a great user experience has playe...
View articleUnderstand the data, listen, act, and analyze to build marketing initiatives your team loves to manage and your consumers love to experience. We all w...
View articleWith Valentine’s Day behind us and Easter still weeks away, you may think that puts you on holiday marketing hiatus. Not so. March is gearing u...
View articleConcerns about mobile ad-blocking have only accelerated since Apple’s latest iOS version began allowing the technologies. More recently, Samsung smar...
View articleThe main takeaway theme from last week’s Mobile World Congress in Barcelona, wasn’t tech, virtual reality (VR) or internet of things: it was pe...
View articleThe Summer Solstice in Latvia is a serious affair and maintains many Baltic pagan traditions, notably ‘seeking the fern flower’ on the night of the So...
View articleAt the end of 2015 I started a Twitter conversation with some of the world’s leading experts on conversion optimisation. It all centred on the questi...
View articleGoogle made major news last week when it confirmed that it was eliminating right rail (sidebar) ad slots for queries with a high degree of commercial ...
View article“The old-world rules of reach, frequency and scale don’t work anymore. The new world is about engagement, value exchange and utility-based marketing.”...
View articleIt was a busy week for tech companies, as they sped up the loading time for mobile pages, added attribution to ads, and got their own agency. Read Mor...
View articleYou’d probably expect a list of the best things to happen to the internet this week to involve Google launching its Accelerated Mobile Pages, or Googl...
View articleCustomer service should be a core component of any business, but it has been on the decline in the email marketing industry. A lot that can be attribu...
View articleAs we are just a few days before the 88th Academy Awards, social media discussion is heating up full of reviews, opinions and predictions for the big ...
View articleThe world for marketers is changing … from “tell me how great your campaigns are” to “show me the actual results.” For copywriters, this matters too. ...
View articleWhen it comes to content trends, influencer marketing tops the list as brands continue to boost their spending on social influencer campaigns. One st...
View articleSometimes you have to stop looking at something the way you always have and consider it from a completely different perspective. On one hand the quest...
View articleCindy Gustafson, managing director of Invention Studio at Mindshare, shares her thoughts on adaptive marketing and how brands can move at the speed of...
View articleContent curation is not a new concept, but what’s impressive is the fact that it still remains important, despite all the changes in content marketing...
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