At the Interactive Advertising Bureau's forum on social media, speakers tossed out examples of good social network applications Read More...
View articleThe best moment of the Future is Now panel at the IAB's UGC and Social Media conference had more to do with the past than the future Read More...
View article"Our success story today is a success story about users and traffic Read More...
View articleRun-of-network ads on social communities fetch a measly 5 cents per CPM, while those associated with a social application command 70 to 80 cents, says...
View articlePost written by Doug Quenqua Note to PR professionals: Let your press release do the talking Read More...
View articleStill, the firm may not serve ads using its formats for some publishers such as TV networks and newspapers. Learn why. Read More...
View articleGatorade uses an in-banner game where consumers can engage in the ad unit. Read More...
View articleInternet ad industry will ride high on economic downturn, says IDC. Read More...
View articleOrganic promotes Turinas; National Public Radio taps Operative; Brightcove signs up Glam Media. Read More...
View articleIt was the girls' night out at the movies and Facebook this weekend with the release of " Sex and the City ." Offline, women organized cosmo parties b...
View articleOnline video is a knife that cuts both ways for rapper 50 Cent . While ClickZ today examined how 50 Cent uses online video to build brand loyalty, a v...
View articleIf there's one album you don't want to grab off of a P2P server, this would be it. Rock the Net , the nationwide coalition of musicians and labels tha...
View articleMiamisburg, Ohio-based paper supplier NewPage wants paper buyers to think locally, and has set up a simple Web site to get them to do so Read More...
View articleThe opening today of " Sex and the City ," the movie, got search engine marketers into action, using paid search on Google and Yahoo to promote everyt...
View articleConsumer adoption of RSS rises, but will marketers benefit? Read More...
View articleA sluggish economy pushes local advertisers online, says Borrell Associates. Read More...
View article[sub] Starcom MediaVest promotes executives; Avenue A | Razorfish hires a senior VP in the Northwest; U.S. Cellular selects JumpTap. Read More...
View articleCorporate blogs aren't typically the place for investor-aimed details about proxy votes, but then again, corporate blogs aren't typically Yahoo's Read...
View articleWidget will let apartment hunters search for homes by vicinity to Metro stations. Read More...
View articleThe industry breakdown of ad placements and ad unit types, and the top 25 companies placing sponsored links. Read More...
View articleThe world's biggest social net has seriously honed its spam fighting skills, and for reasons that have more to do with display advertising than you mi...
View articleLots of people in digital marketing are promoting the concept of tracking engagement -- instead of giving credit to the last ad clicked on a Web site....
View articleThe auditorium in the new TimesCenter , part of The New York Times headquarters, left some laptop toting visitors attending the AAAA digital conferenc...
View article[ UPDATED: Some disagreement in the comments over my use of a Compete chart below, so I've added data from ComScore] Read More...
View articleIkea is pulling out all the interactive marketing channel stops to promote the opening of its new Brooklyn store Read More...
View articleThe purchase is partly an answer to last year's acquisition of M:Metrics competitor Telephia by Nielsen. Read More...
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