ClickZ Live New York: the event you don't want to miss!
Conference Coverage

ClickZ Live New York: the event you don't want to miss!

10y Melanie White

ClickZ Live New York: the event you don't want to ...

From our Fireside Chat’s to which brands are doing this and that, we’ve got you covered at ClickZ Live New York. Read More...

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How to assess the feasibility of your mobile project
Media

How to assess the feasibility of your mobile project

10y Andy Favell

How to assess the feasibility of your mobile proje...

A mobile web or app project requires a comprehensive evaluation of its technical requirements; the implementation plans and roadmap; company and custo...

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How did click and collect perform over Christmas?
Media

How did click and collect perform over Christmas?

10y Graham Charlton

How did click and collect perform over Christmas?

The use of click and collect continued to grow over Christmas, with 41 percent of online shoppers using it in 2015. This was up from 39 percent in 201...

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How will a boosted character tweet limit impact the future of Twitter?
Community Management

How will a boosted character tweet limit impact the future of Twitter?

10y Jeanne Jennings

How will a boosted character tweet limit impact th...

Is increasing its character count limit to 10,000 really the answer to Twitter's prayers, or will this change adversely affect the platform in the lon...

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Five reasons big data analytics can fail for customer service
Media

Five reasons big data analytics can fail for customer service

10y Rohan Ayyar

Five reasons big data analytics can fail for custo...

Big data offers businesses an exponential increase in their ability to understand, predict and serve their customers. But between the promise and the ...

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How to test the viability of your mobile-friendly website or app project
Media

How to test the viability of your mobile-friendly website or app project

10y Andy Favell

How to test the viability of your mobile-friendly ...

To avoid failure of your mobile project – whether that is a mobile-friendly site, web app or native app – it is imperative to properly evaluate whethe...

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Spotlight on: Zappos' senior director of marketing, Matt Burchard
Ecommerce

Spotlight on: Zappos' senior director of marketing, Matt Burchard

10y Mike O'Brien

Spotlight on: Zappos' senior director of marketing...

During CES, ClickZ stopped by Zappos HQ in Downtown Las Vegas to talk with 16-year veteran Matt Burchard about how the company has evolved over the ye...

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A recap of the coolest wearables at CES
Conference Coverage

A recap of the coolest wearables at CES

10y Mike O'Brien

A recap of the coolest wearables at CES

There were a lot of wearables at the Consumer Electronics Show, beyond just Apple Watches and Fitbits. Here are a few of our favorites. Read More...

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YouTube's Kyncl reveals why digital video will win the decade, in four words
Conference Coverage

YouTube's Kyncl reveals why digital video will win the decade, in four word...

10y Mike O'Brien

YouTube's Kyncl reveals why digital video will win...

We're early into 2016, but Robert Kyncl, chief business officer of YouTube isn't just making predictions for this year; he's calling it for the decade...

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What the influx of smart homes means for brand marketers
Data insights

What the influx of smart homes means for brand marketers

10y Mike O'Brien

What the influx of smart homes means for brand mar...

2016 is slated to be a big year for connected devices. They're designed to make life easier for consumers, but will they do the same for marketers? Re...

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How UX helped Netflix take over the world
Conference Coverage

How UX helped Netflix take over the world

10y Mike O'Brien

How UX helped Netflix take over the world

The idea of putting the customer first is something of a marketing cliche. But that's exactly how Netflix became the world's biggest broadcaster. Read...

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Six steps to picking the right digital asset management system
Media

Six steps to picking the right digital asset management system

10y Lucinda Beeman

Six steps to picking the right digital asset manag...

Picking the right digital asset management system can be a serious headache. Follow this six-step guide to avoid a big — and expensive — mistake. Read...

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Domain name price hikes: what do they mean for our businesses?
Media

Domain name price hikes: what do they mean for our businesses?

10y Sam Allcock

Domain name price hikes: what do they mean for our...

The critics of UK registry operator Nominet look no closer to being silenced. You might have heard the news that from March 1 2016, web addresses endi...

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Which 'Consumer Electronics' are stealing the 'Show?'
Conference Coverage

Which 'Consumer Electronics' are stealing the 'Show?'

10y Mike O'Brien

Which 'Consumer Electronics' are stealing the 'Sho...

For the first time, ClickZ is at the Consumer Electronics Show, checking out the various innovations and reporting about the ones that matter most to ...

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Five brands that have nailed tone of voice
Media

Five brands that have nailed tone of voice

10y Leighann Morris

Five brands that have nailed tone of voice

Having a unique and engaging tone of voice is an important part of creating a successful brand. Consistency is key, and once you've decided what your ...

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Web apps: bringing the advantages of native apps to a web browser
Media

Web apps: bringing the advantages of native apps to a web browser

10y Andy Favell

Web apps: bringing the advantages of native apps t...

Native apps have always enjoyed a bit of head start in terms of user experience and functionality over mobile web, but that gap is rapidly narrowing t...

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Then and now: the evolution of branding
Acquisition

Then and now: the evolution of branding

10y Mike O'Brien

Then and now: the evolution of branding

Budweiser branding has gone from regal to relatable, while Coke has become much more subtle over the years. How else have brands evolved from the TV-o...

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Spotlight on: GrubHub's Barbara Martin Coppola
Media

Spotlight on: GrubHub's Barbara Martin Coppola

10y Yuyu Chen

Spotlight on: GrubHub's Barbara Martin Coppola

Barbara Martin Coppola shares her vision for GrubHub, as well the experiences at Samsung and Google that helped her reach the coveted status of CMO. R...

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What does the ideal ecommerce product page look like?
Media

What does the ideal ecommerce product page look like?

10y Graham Charlton

What does the ideal ecommerce product page look li...

The perfect product page probably doesn't exist, but it's something that the best ecommerce sites are aiming for. Read More...

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ClickZ's 10 most popular articles of 2015
Acquisition

ClickZ's 10 most popular articles of 2015

10y Graham Charlton

ClickZ's 10 most popular articles of 2015

We’ve already looked at the most popular articles from our guest contributors, now it’s time for the most popular articles written by our ...

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12 creative ways to use customer reviews
Media

12 creative ways to use customer reviews

10y Graham Charlton

12 creative ways to use customer reviews

Consumer reviews are a great sales driver, and many shoppers rely on them to make a decision on whether to buy a particular product or not. Read More...

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10 of the most popular ClickZ guest articles from 2015
Display Advertising

10 of the most popular ClickZ guest articles from 2015

10y Graham Charlton

10 of the most popular ClickZ guest articles from ...

Guest writers make an amazing contribution to ClickZ, and here are the most popular we’ve published this year. It’s not all about pageview...

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Why China’s cross-border e-commerce channel is just the beginning
Asia

Why China’s cross-border e-commerce channel is just the beginning

10y Sophie Loras

Why China’s cross-border e-commerce channel is jus...

E-commerce cross-border trade in China is booming and is only set to grow. As Chinese consumers seek out genuine, quality international products, the ...

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Are drones the next big thing in marketing?
Media

Are drones the next big thing in marketing?

10y Mike O'Brien

Are drones the next big thing in marketing?

The CES expo hall and a new Sheraton campaign point to drones becoming a hot-ticket for consumers item in the near future. Can the same be said for ma...

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A brief guide to Customer Experience (CX) and how bloody important it is
Media

A brief guide to Customer Experience (CX) and how bloody important it is

10y Christopher Ratcliff

A brief guide to Customer Experience (CX) and how ...

“It’s as possible to measure a customer experience as it is to pick up jelly with a forklift truck.” If I had £1 for every time I heard that over-used...

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Eight reasons to prioritize a mobile site or web app over a native app
Media

Eight reasons to prioritize a mobile site or web app over a native app

10y Andy Favell

Eight reasons to prioritize a mobile site or web a...

Do you build a mobile-friendly website or a mobile app? Clue: they’re not the same thing. Which do you build first?   Clue: the one with the biggest r...

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What does the ideal shopping cart page look like?
Ecommerce

What does the ideal shopping cart page look like?

10y Graham Charlton

What does the ideal shopping cart page look like?

The shopping cart, or basket, page is a gateway between (more often than not) the product page and the checkout process. In this post I’ll look ...

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