YouTube Rolls Out Partner Program in the U.K.
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YouTube Rolls Out Partner Program in the U.K.

18y Jack Marshall

YouTube Rolls Out Partner Program in the U.K.

YouTube contributors in the U.K Read More

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Microsoft Defends Yahoo Bid After Google Blast
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Microsoft Defends Yahoo Bid After Google Blast

18y Anna Maria Virzi

Microsoft Defends Yahoo Bid After Google Blast

Steve Ballmer says combined company will reap $1 billion in "synergies," improve competition. Read More...

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Advertisers Welcome Possible Yahoo Sale, But Fear CPM Hikes
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Advertisers Welcome Possible Yahoo Sale, But Fear CPM Hikes

18y Zachary Rodgers

Advertisers Welcome Possible Yahoo Sale, But Fear ...

Marketers hope Yahoo's advertising savvy will rub off on Microsoft, but fear price increases. Read More...

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Yahoo Bid May Bring Microsoft New Antitrust Battles
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Yahoo Bid May Bring Microsoft New Antitrust Battles

18y Kate Kaye

Yahoo Bid May Bring Microsoft New Antitrust Battle...

Despite Microsoft's confidence the proposed acquisition will pass regulatory muster, analysts, privacy advocates and legislators aren't so sure. Read ...

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Hispanic-Focused Publisher Batanga Grabs an Ad Network
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Hispanic-Focused Publisher Batanga Grabs an Ad Network

18y Fred Aun

Hispanic-Focused Publisher Batanga Grabs an Ad Net...

Aiming for Latino Web surfers, Miami-based company acquires HispanoClick. Read More...

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Execs & Accounts for February 4, 2008
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Execs & Accounts for February 4, 2008

18y Matthew G. Nelson

Execs & Accounts for February 4, 2008

Glam Media hiresYahoo's Zamanian; WebTrends adds four senior staff. Read More...

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Google Weighs In On Microhoo: It May Be Evil
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Google Weighs In On Microhoo: It May Be Evil

18y Rebecca Lieb

Google Weighs In On Microhoo: It May Be Evil

David Drummond, Google SVP corporate development and chief legal officer, issued the company's official response to Microsoft's proposed acquisition o...

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Google Earnings Tidbit: Big Clients Dig Cost Per Acquisition Pricing
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Google Earnings Tidbit: Big Clients Dig Cost Per Acquisition Pricing

18y Zachary Rodgers

Google Earnings Tidbit: Big Clients Dig Cost Per A...

One interesting detail from Google's Q4 earnings call that we didn't cover in our write-up yesterday : Google's very happy so far with the uptake in c...

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Ad Network Integration: Can Microsoft Hack It?
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Ad Network Integration: Can Microsoft Hack It?

18y Zachary Rodgers

Ad Network Integration: Can Microsoft Hack It?

The audience consolidation under a combined Yahoo/Microsoft would be extraordinary, and the integration job extraordinarily complex Read More...

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Microsoft Stuns Industry with $44.6 Billion Bid for Yahoo
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Microsoft Stuns Industry with $44.6 Billion Bid for Yahoo

18y Kate Kaye

Microsoft Stuns Industry with $44.6 Billion Bid fo...

UPDATE: In its continuing quest to become a dominant player in the online advertising industry, Microsoft believes the best way to catch up with Googl...

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Microsoft Wants to Buy Yahoo: Convergence, Continued
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Microsoft Wants to Buy Yahoo: Convergence, Continued

18y Rebecca Lieb

Microsoft Wants to Buy Yahoo: Convergence, Continu...

There have been rumors of late about some sort of Microsoft/Yahoo hookup -- and here it is Read More...

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Yahoo's Revamped AT&T Deal Aligns with Display Ad Network Goal
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Yahoo's Revamped AT&T Deal Aligns with Display Ad Network Goal

18y Kate Kaye

Yahoo's Revamped AT&T Deal Aligns with Display...

Yahoo's renegotiated deal with AT&T reflects the firm's mission to grow off-site display advertising. Read More...

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More Ways Than Ever for Big Game Watchers to Vote on Ads
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More Ways Than Ever for Big Game Watchers to Vote on Ads

18y Matthew G. Nelson

More Ways Than Ever for Big Game Watchers to Vote ...

It's still the biggest advertising event of the year. Video portals and others compete to offer voting on Super Bowl spots. Read More...

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B2B Tech Firm Creates Sims-like Game Experience
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B2B Tech Firm Creates Sims-like Game Experience

18y Enid Burns

B2B Tech Firm Creates Sims-like Game Experience

A branded site experience from QNX puts visitors in control of a video-based virtual geek with a project to finish. Read More...

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Execs & Accounts for February 1, 2008
Media

Execs & Accounts for February 1, 2008

18y Matthew G. Nelson

Execs & Accounts for February 1, 2008

MySpace promotes Kapur to COO; MEC Interaction promotes three to managing partner; Coca-Cola hands off social media management. Read More...

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U.S. Internet Properties in 2007
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U.S. Internet Properties in 2007

18y Enid Burns

U.S. Internet Properties in 2007

Politics emerged as one of the top gaining categories in 2007 as political campaigns heated up. Read More...

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TiVo Tracks Another Network
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TiVo Tracks Another Network

18y Enid Burns

TiVo Tracks Another Network

CBS became the second network to sign up for TiVo's Stop||Watch service Read More...

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Agency Gives 'Heartbreak Leave" Benefits
Media

Agency Gives 'Heartbreak Leave" Benefits

18y Enid Burns

Agency Gives 'Heartbreak Leave" Benefits

Employees at Tokyo-based Hime & Company have a few new perks making the news Read More...

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1-800-FREE411 Sells Out National Ads for the Year
Media

1-800-FREE411 Sells Out National Ads for the Year

18y Zachary Rodgers

1-800-FREE411 Sells Out National Ads for the Year

Free directory assistance service 1-800-FREE411 has sold out its 2008 "sponsorships," which are its national ad placements, a testament to both how ta...

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What Would Jeane Dixon Think About Google/DoubleClick in the EU?
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What Would Jeane Dixon Think About Google/DoubleClick in the EU?

18y Kate Kaye

What Would Jeane Dixon Think About Google/DoubleCl...

The research arm of Missouri-based brokerage and investment banking firm Stifel Financial Corp. has reported that "the staff of DG Competition, the Eu...

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Google Posts Strong Q4, Struggles to Monetize Social Network Inventory
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Google Posts Strong Q4, Struggles to Monetize Social Network Inventory

18y Zachary Rodgers

Google Posts Strong Q4, Struggles to Monetize Soci...

UPDATE Earnings climb to $1.2 billion, up 12 percent over the same period in 2006 Read More...

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As Consolidation Wave Settles in, Baby AQuantives Keep Hatching
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As Consolidation Wave Settles in, Baby AQuantives Keep Hatching

18y Zachary Rodgers

As Consolidation Wave Settles in, Baby AQuantives ...

PV Media, GSI Commerce and Zeta Interactive are among new firms to acquire and diversify digital marketing services. Read More...

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Seevast Builds Vertical Ad Networks with Hybrid Ad, Content Distribution Unit
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Seevast Builds Vertical Ad Networks with Hybrid Ad, Content Distribution Un...

18y Enid Burns

Seevast Builds Vertical Ad Networks with Hybrid Ad...

With its new SyndiGO offering, Seevast follows a new mini-trend of combining ads with syndicated content. Read More...

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Meebo Builds Ad Network Around Chat
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Meebo Builds Ad Network Around Chat

18y Enid Burns

Meebo Builds Ad Network Around Chat

Meebo tests new ad units that will be served into branded chat rooms on community and social networking sites. Read More...

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SeenThis? It's NBCU, CNet and WSJ on Facebook.
Media

SeenThis? It's NBCU, CNet and WSJ on Facebook.

18y Matthew G. Nelson

SeenThis? It's NBCU, CNet and WSJ on Facebook.

Loomia managed an impressive trifecta of content providers that signed on with the launch of its SeenThis? application today Read More...

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The Measure of Online Video, Ads
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The Measure of Online Video, Ads

18y Enid Burns

The Measure of Online Video, Ads

The second day of AlwaysOn OnMedia in New York started with a panel about monetizing Internet video technology Read More...

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The Digitally-Bred CMO
Media

The Digitally-Bred CMO

18y Rebecca Lieb

The Digitally-Bred CMO

At an otherwise lackuster panel on CMO strategies at OnMedia NYC, former Reebok CMO Roger Wood just made an interesting point: No major companies to d...

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