Helium.com Builds Direct Sales Force, Ad Safe Areas
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Helium.com Builds Direct Sales Force, Ad Safe Areas

19y Zachary Rodgers

Helium.com Builds Direct Sales Force, Ad Safe Area...

Post written by Fred Aun Helium.com, which cuts its writer-contributors in on a share of ad revenues, is on the verge of hiring a direct sales team Re...

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Dynamic Ads in VOD: Slouching Towards Emergence
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Dynamic Ads in VOD: Slouching Towards Emergence

19y Zachary Rodgers

Dynamic Ads in VOD: Slouching Towards Emergence

Inserting ads into on-demand TV content still requires long lead-times and allows little to no measurement or optimization. Change is coming. Read Mor...

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Interview: Denuo's Tim Hanlon on dynamic ads in time-shifted TV content
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Interview: Denuo's Tim Hanlon on dynamic ads in time-shifted TV content

19y Zachary Rodgers

Interview: Denuo's Tim Hanlon on dynamic ads in ti...

While researching a feature on advertising in time-shifted television content, published on ClickZ today , I spoke with Tim Hanlon, EVP of Ventures at...

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AOL Execs Adapting to Increased Performance Ad Demands
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AOL Execs Adapting to Increased Performance Ad Demands

19y Zachary Rodgers

AOL Execs Adapting to Increased Performance Ad Dem...

This post was written by Kate Kaye. AOL clearly aims to be among the elite online ad players, and its now-official purchase of Quigo for $340 million ...

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Party Tips: Offline Marketing for Online Companies
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Party Tips: Offline Marketing for Online Companies

19y Rebecca Lieb

Party Tips: Offline Marketing for Online Companies

It's ad:tech time, and that means party time here in New York Read More...

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AOL Continues Online Ad Surge with Quigo Buy
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AOL Continues Online Ad Surge with Quigo Buy

19y Kate Kaye

AOL Continues Online Ad Surge with Quigo Buy

Following days of speculation, AOL made its acquisition of contextual ad network Quigo official today, as AOL parent Time Warner announced Q3 earnings...

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Trade Group Splintering Could Hinder Lead Gen Self-Regulation
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Trade Group Splintering Could Hinder Lead Gen Self-Regulation

19y Kate Kaye

Trade Group Splintering Could Hinder Lead Gen Self...

With continued advertiser interest in lead gen and an ongoing Federal Trade Commission investigation into the sector, competition between the IAB and ...

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Execs & Accounts for November 7, 2007
Media

Execs & Accounts for November 7, 2007

19y Matthew G. Nelson

Execs & Accounts for November 7, 2007

Catalyst names Nichols partner; Jaye joins Digitas from Wunderman; Eyeblaster grabs Firon Read More...

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Martha Stewart-Run Ad Network Could Help Blogs Ditch Google
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Martha Stewart-Run Ad Network Could Help Blogs Ditch Google

19y Matthew G. Nelson

Martha Stewart-Run Ad Network Could Help Blogs Dit...

Martha Stewart Living Omnimedia has already signed advertisers including Ace Hardware and Macy�s to its new Martha's Circle network. Read More...

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Windows Live Reaches Next Gen
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Windows Live Reaches Next Gen

19y Enid Burns

Windows Live Reaches Next Gen

Microsoft today announced the next generation of Windows Live , offering a single Live ID, and a single, customized download to get Windows Live Mail,...

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Deja News All Over Again...Yahoo Partners Hedge Bets
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Deja News All Over Again...Yahoo Partners Hedge Bets

19y Kate Kaye

Deja News All Over Again...Yahoo Partners Hedge Be...

Meet the new newspaper network Read More

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Oh Quigo
Media

Oh Quigo

19y Enid Burns

Oh Quigo

Rumors that Quigo will soon be acquired by AOL are yet unconfirmed Read More

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Android Trademark
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Android Trademark

19y Enid Burns

Android Trademark

Google's mobile operating system Android is now out of the bag Read More

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Bad Ad Targeting Happens
Media

Bad Ad Targeting Happens

19y Kate Kaye

Bad Ad Targeting Happens

I'm in the ClickZ office in Manhattan Read More

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Facebook Launches Social Ads, Starring Your Friends
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Facebook Launches Social Ads, Starring Your Friends

19y Zachary Rodgers

Facebook Launches Social Ads, Starring Your Friend...

The ads are part of a new ad creation and targeting system that also includes brand-controlled pages and data-sharing relationships with external site...

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Open Handset Alliance Forms as Google's Mobile Solution
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Open Handset Alliance Forms as Google's Mobile Solution

19y Enid Burns

Open Handset Alliance Forms as Google's Mobile Sol...

An open operating system is thought to foster development of applications for mobile handsets, and encourage mobile Web adoption. Read More...

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Ad-Supported Wi-Fi Network Launches
Media

Ad-Supported Wi-Fi Network Launches

19y Matthew G. Nelson

Ad-Supported Wi-Fi Network Launches

AnchorFree targets advertisers with location specific network capabilities, while giving hotspot owners free Internet access service. Read More...

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Bullish on Internet Advertising, Diller Moves to Split IAC
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Bullish on Internet Advertising, Diller Moves to Split IAC

19y Fred Aun

Bullish on Internet Advertising, Diller Moves to S...

The company also announced a five-year sponsored listings pact with Google that will bring in more than $3.5 billion. Read More...

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Aggregate Knowledge Looks to Pique Consumer Interest
Media

Aggregate Knowledge Looks to Pique Consumer Interest

19y Matthew G. Nelson

Aggregate Knowledge Looks to Pique Consumer Intere...

Describing it as an "adSense for content" system, Aggregate Knowledge officially launched its Pique Discovery Network for placing targeted ads on publ...

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TheStreet Expands Network with Acquisition
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TheStreet Expands Network with Acquisition

19y Kate Kaye

TheStreet Expands Network with Acquisition

Financial news publisher TheStreet.com has purchased Bankers Financial Products Corp Read More...

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Buzzlogic Applies Social Media Monitoring to Ad Targeting
Media

Buzzlogic Applies Social Media Monitoring to Ad Targeting

19y Kate Kaye

Buzzlogic Applies Social Media Monitoring to Ad Ta...

Social media have been considered places for brands to monitor what consumers think about them, informing search keyword buying or helping design medi...

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MySpace Slices Audience for Ad Targeting and Higher CPMs
Media

MySpace Slices Audience for Ad Targeting and Higher CPMs

19y Kate Kaye

MySpace Slices Audience for Ad Targeting and Highe...

Fox Interactive Media employed its acquired SDC ad technology to build the new platform, following through on its promise to capitalize on user profil...

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Athletic Brands Sign with Social Net for Action Sports Fans
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Athletic Brands Sign with Social Net for Action Sports Fans

19y Zachary Rodgers

Athletic Brands Sign with Social Net for Action Sp...

Loop'd Network launched this week with a readymade user base and advertisers including Monster Energy, Oakley and Pacific Sunwear. Read More...

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Execs & Accounts for November 5, 2007
Media

Execs & Accounts for November 5, 2007

19y Matthew G. Nelson

Execs & Accounts for November 5, 2007

iCrossing shuffles its teams; Critical Mass consolidates; Two Scotts take new posts at Linkstorm. Read More...

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States Could Target Behavioral Sector as Industry Battles for Self-Regulation
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States Could Target Behavioral Sector as Industry Battles for Self-Regulati...

19y Kate Kaye

States Could Target Behavioral Sector as Industry ...

Despite scrutiny of the industry's main self-regulatory solution, the NAI, Yahoo is accepted as a member, and Microsoft and Google submitted applicati...

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Top 10 Search Terms in 10 Categories, October 2007
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Top 10 Search Terms in 10 Categories, October 2007

19y Enid Burns

Top 10 Search Terms in 10 Categories, October 2007

The month's top search terms in 10 categories. Read More...

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Drew Pops Up on Facebook
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Drew Pops Up on Facebook

19y Matthew G. Nelson

Drew Pops Up on Facebook

Ousted WebTrends CEO Greg Drew is laying low this week, clearly thinking of his next move, but that hasn't kept him from updating his Facebook page Re...

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