Google Pairs with Nielsen on Data for TV Ads Program
Media

Google Pairs with Nielsen on Data for TV Ads Program

19y Zachary Rodgers

Google Pairs with Nielsen on Data for TV Ads Progr...

Google's bid marketplace for television ad inventory has gotten off to a slow start by many measures Read More...

View article
Wunderman Acquires Blast Radius
Media

Wunderman Acquires Blast Radius

19y Zachary Rodgers

Wunderman Acquires Blast Radius

Ten-year-old Blast Radius employs 400 in Europe and North America, and has lately been known for building brand communities online. Read More...

View article
MySpace to Offer Casual Games, Monetized Through In-House Sales
Media

MySpace to Offer Casual Games, Monetized Through In-House Sales

19y Enid Burns

MySpace to Offer Casual Games, Monetized Through I...

MySpace will take the lead in selling ads against games provided by white label casual gaming company Oberon. Read More...

View article
Land Rover Targets Young, Affluent Consumers with Mobile Campaign
Media

Land Rover Targets Young, Affluent Consumers with Mobile Campaign

19y Matthew G. Nelson

Land Rover Targets Young, Affluent Consumers with ...

Columbia Records and Subway also recently signed mobile promotion deals with Mywaves and Modiv Media, respectively. Read More...

View article
Execs & Accounts for October 24, 2007
Media

Execs & Accounts for October 24, 2007

19y Matthew G. Nelson

Execs & Accounts for October 24, 2007

Tacoda gets Grigorovici from Digitas; Colangelo grabs Tribal's Lambert; TheStreet.com signs Quigo; NBA's Hornets hires Publicis Read More...

View article
Search Continues to Drive NYTimes Co Traffic and Revenue
Media

Search Continues to Drive NYTimes Co Traffic and Revenue

19y Kate Kaye

Search Continues to Drive NYTimes Co Traffic and R...

The New York Times Co's digital business revenues grew 26.5 percent in Q3 over the same quarter of '06, the company said during today's earnings call ...

View article
Habeas 'E-Mail Insecurity Factor' Findings
Media

Habeas 'E-Mail Insecurity Factor' Findings

19y Enid Burns

Habeas 'E-Mail Insecurity Factor' Findings

This week Habeas released the results to a study on e-mail study on e-mail, in which it found a certain e-mail insecurity factor among Internet users ...

View article
Mozilla Revenues Soar with Search Marketing Fortunes
Media

Mozilla Revenues Soar with Search Marketing Fortunes

19y Zachary Rodgers

Mozilla Revenues Soar with Search Marketing Fortun...

Mozilla continues to grow by leaps and bounds, largely owing to the long-standing search distribution deal between Firefox and Google Read More...

View article
No Ad Revenue Lost from NBC Pulling YouTube Clips
Media

No Ad Revenue Lost from NBC Pulling YouTube Clips

19y Kate Kaye

No Ad Revenue Lost from NBC Pulling YouTube Clips

There are lots of stories out there today about NBC Universal hoisting its promo clips off YouTube. A couple important points to note as confirmed wit...

View article
GuardianAmerica.com Launches Today
Media

GuardianAmerica.com Launches Today

19y Jack Marshall

GuardianAmerica.com Launches Today

The Guardian today launched its new U.S Read More

View article
The Eyes Have It
Media

The Eyes Have It

19y Rebecca Lieb

The Eyes Have It

Congratulations to our longtime paid search columnist Kevin Lee Read More

View article
TruEffect Unwraps Cookie-Free Ad Serving
Media

TruEffect Unwraps Cookie-Free Ad Serving

19y Fred Aun

TruEffect Unwraps Cookie-Free Ad Serving

Broomfield, CO-based firm also introduces an Excel-friendly ad serving platform. Read More...

View article
Medio Enables Site Search for WAP Publishers
Media

Medio Enables Site Search for WAP Publishers

19y Enid Burns

Medio Enables Site Search for WAP Publishers

Search functionality on publisher sites brings further ad inventory through sponsored search listings. Read More...

View article
Viewpoint and Interwoven both make Acquisitions to Strengthen their Content Management Offerings
Media

Viewpoint and Interwoven both make Acquisitions to Strengthen their Content...

19y Matthew G. Nelson

Viewpoint and Interwoven both make Acquisitions to...

Internet marketing technology company Viewpoint is acquiring Springbox, an interactive marketing firm Read More...

View article
Shelter Media Is at Home with Adify
Media

Shelter Media Is at Home with Adify

19y Kate Kaye

Shelter Media Is at Home with Adify

Home and Garden content and retail site network Shelter Media is the latest to use Adify's ad sales and management platform Read More...

View article
Recent Viacom Moves Reflect Dedication to Monetization
Media

Recent Viacom Moves Reflect Dedication to Monetization

19y Matthew G. Nelson

Recent Viacom Moves Reflect Dedication to Monetiza...

The launch of thedailyshow.com and collaboration with other media giants to prevent illegal sharing of copyrighted video represent Viacom's seriousnes...

View article
Electronics Maker Philips Commences Online Push
Media

Electronics Maker Philips Commences Online Push

19y Jack Marshall

Electronics Maker Philips Commences Online Push

New campaigns and sites will emphasize viral, search, and "real world interaction." Read More...

View article
Execs & Accounts for October 22, 2007
Media

Execs & Accounts for October 22, 2007

19y Matthew G. Nelson

Execs & Accounts for October 22, 2007

MySpace boosts Bryce Emo; Glam taps John Trimble to head sales; Blockbuster and bebe select agencies of record. Read More...

View article
Mobile Advertising 101: Tips for Beginners
Media

Mobile Advertising 101: Tips for Beginners

19y Enid Burns

Mobile Advertising 101: Tips for Beginners

Mobile advertising businesses team up to educate advertisers on basics. Read More...

View article
Yahoo's Superhero CMO Dunaway Resigns
Media

Yahoo's Superhero CMO Dunaway Resigns

19y Kate Kaye

Yahoo's Superhero CMO Dunaway Resigns

Yahoo VP of Global Brand Marketing Allen Olivo will take Dunaway's place temporarily. Read More...

View article
Advertising Placements by Industry and Top Sponsored Links, September 2007
Media

Advertising Placements by Industry and Top Sponsored Links, September 2007

19y Enid Burns

Advertising Placements by Industry and Top Sponsor...

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. Read More...

View article
Execs & Accounts for October 19, 2007
Media

Execs & Accounts for October 19, 2007

19y Matthew G. Nelson

Execs & Accounts for October 19, 2007

Ostroff moves on from Rovion; Glam hires Lagani; EVB is "It's Like That," for 2K Sports. Read More...

View article
Google Q3 Revenue Up Nearly 60 Percent as Ad Expansion Continues
Media

Google Q3 Revenue Up Nearly 60 Percent as Ad Expansion Continues

19y Kate Kaye

Google Q3 Revenue Up Nearly 60 Percent as Ad Expan...

In its Q3 earnings call, the company stressed continued experimentation with ad formats and hinted at behavioral targeting trials and ad sales streaml...

View article
Military Advertises for Jobs on Gay Web Site
Media

Military Advertises for Jobs on Gay Web Site

19y Anna Maria Virzi

Military Advertises for Jobs on Gay Web Site

Thousands of job openings in the Army, Navy, and Air Force were mistakenly advertised this week on a Web site for gays, USA Today reported today Read ...

View article
DoubleClick and Visible World Partner for Highly-Targeted Video Ads
Media

DoubleClick and Visible World Partner for Highly-Targeted Video Ads

19y Matthew G. Nelson

DoubleClick and Visible World Partner for Highly-T...

The partnered companies are targeting national advertisers looking for single campaigns with multiple versions of geographically-based information. Re...

View article
ESPN, Nielsen Collaborate to Provide Cross-Platform Insights
Media

ESPN, Nielsen Collaborate to Provide Cross-Platform Insights

19y Fred Aun

ESPN, Nielsen Collaborate to Provide Cross-Platfor...

Sports media giant hopes to help advertisers grasp TV, Internet, and mobile interplay. Read More...

View article
Intel's Web Spend Mandate Could Mean Big Bucks for Online
Media

Intel's Web Spend Mandate Could Mean Big Bucks for Online

19y Enid Burns

Intel's Web Spend Mandate Could Mean Big Bucks for...

In Intel's plans to shift its ad budget online, co-op ad partners like Sony and Dell may have a bit of retooling to do to accommodate online budget re...

View article
1 158 159 160 161 162 684