The Journal's Walt Mossberg buys his first ever PC loaded with Windows Vista, and finds the experience less than pleasing Read More...
View articleWhen it comes to advertising, there’s disruptive, and then there’s disruptive Read More...
View articleSo, I just got off the phone with The Cabletelevision Advertising Bureau (CAB), and apparently the group's news about its choice to leave Ebay's Onlin...
View articleSo, apparently some Yahoo Pub Network affiliates are experiencing dips in their ad impressions (according to WebMaster World by way of Search Engine J...
View articleAfter delving deeply into the ad management space for a meaty ClickZ News feature ( Who Said Commodity? How DoubleClick and Crew Remained Relevant ), ...
View articleTokyoflash just e-mailed a mighty clever and very seasonal promotion: an invitation to an Easter egg hunt through its Web site. Five egg icons are hid...
View articleiProspect founder and former CEO Fredrick Marckini has been named chief global search officer for parent agency group Isobar. Read More...
View articleLindt’s Easter campaign includes a microsite, advergame and street teams visiting a handful of cities. Read More...
View articleThe new marketplace goes head-to-head with other exchanges, but DoubleClick's relationships and management platform set it apart from the competition....
View articleNew chief digital officer's track record includes stints as CEO of Razorfish and Direct Revenue. Read More...
View articlePundits once predicted online ad delivery would succumb to commodity status, but constant evolution has aided its survival and opportunities for emerg...
View articleBorrowing a concept from ClickZ, our sister site Search Engine Watch quietly launched it's own selection of daily columns by search engine marketing p...
View articleIs eBay planning to roll out ad listings for service providers? At a Silicon Valley event the other day, I overheard an eBay exec speaking with anothe...
View articleMy, what a delightful call to action for an ad network! Spotted on 24/7 Real Media's home page, the above image is meant to coax marketers to the comp...
View articleUPDATE: Website Optimizer is a free tool to test and optimize site offers and other content for better conversions. Read More...
View articleThe CPM-based offering differs from most self-serve ads that typically require advertisers to pay on a cost-per-click or cost-per-action basis. Read M...
View articleOrganic hires San Francisco office director; ESPN creates digital and cross media measurement position; VideoEgg makes three sales hires. Read More...
View articleThe buzz around the teen news sites today followed singer and actress Mandy Moore's recent mishap where she broke her ankle on a photoshoot in Mexico ...
View articleGlobal Internet ad appropriations will grow six times faster than traditional media between 2006 and 2009, according to a new report. Read More...
View articleA limited test of the AdWords platform for managing TV ads is underway with a local cable operator and the nation-wide Dish Network satellite TV syste...
View articleA mobile industry trade organization will develop standards and best practices for advertising and entertainment on the mobile channel. Read More...
View articleFinancial arrangements for the offering were undisclosed. Read More
View articleThe digital marketing firm will add Kefta's personalization technology to its offerings. Read More...
View articleWould you pay to put your company's name on this guy's living room wall? Apparently, it might not be that bad of an idea Read More...
View articleXLNT Ads Launches: Another entry in the growing field of players aiming to help agencies outsource their ad creation to the masses Read More...
View articleLocal news aggregator site Topix has added new functionality in the hopes of attracting more wannabe citizen journalists, and has officially switched ...
View articleSir Martin identified areas of growth to come in the global ad spend as it relates to the mobile market. Read More...
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