More Ads Unlikely to Counteract High Web Radio Royalty Threat
Media

More Ads Unlikely to Counteract High Web Radio Royalty Threat

19y Kate Kaye

More Ads Unlikely to Counteract High Web Radio Roy...

Some fear the Copyright Royalty Board's decision to increase rates could deter advertisers from exploring the medium at all. Read More...

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IAC's Horan Talks Integration
Media

IAC's Horan Talks Integration

19y Matthew G. Nelson

IAC's Horan Talks Integration

The CEO of IAC/InterActiveCorp Media and Advertising also announced that later this month Citysearch will begin using video advertising from Turnhere....

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Online Video Ads Leave GIFs and JPGs Standing Still, Says DoubleClick
Media

Online Video Ads Leave GIFs and JPGs Standing Still, Says DoubleClick

19y Fred Aun

Online Video Ads Leave GIFs and JPGs Standing Stil...

A study of more than 300 online video ad campaigns finds video is significantly more powerful than most other display formats. Read More...

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E-Mail Help for a Help Desk Company
Media

E-Mail Help for a Help Desk Company

19y Karen Gedney

E-Mail Help for a Help Desk Company

A case study for moving more of B2B marketing to e-mail. Read More...

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It's Official - Twitter's a Marketing Medium
Media

It's Official - Twitter's a Marketing Medium

19y Rebecca Lieb

It's Official - Twitter's a Marketing Medium

Now you can buy stuff through Twitter , sort of Read More...

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Your (Mobile) Comment Here...
Media

Your (Mobile) Comment Here...

19y Enid Burns

Your (Mobile) Comment Here...

This week I am speaking with a handful of mobile service companies in advance of CTIA Wireless Read More...

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Ajello Departs Agency.com
Media

Ajello Departs Agency.com

19y Zachary Rodgers

Ajello Departs Agency.com

Agency.com Group Creative Director Tom Ajello is moving on after nearly three years with the firm. He joined the agency's itraffic subsidiary in 2004 ...

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Videos Starring Amanda Congdon Aim to Perk Up DuPont's Image
Media

Videos Starring Amanda Congdon Aim to Perk Up DuPont's Image

19y Fred Aun

Videos Starring Amanda Congdon Aim to Perk Up DuPo...

A blog ad buy supports the 205-year-old company's online video effort. Read More...

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Execs & Accounts for March 21, 2007
Media

Execs & Accounts for March 21, 2007

19y rumo

Execs & Accounts for March 21, 2007

Agency.com's Ajello Departs; Tribal DDB wins Lipton Tea digital duties; Zillow hires a head of ad sales. Read More...

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Metro Mapping Site Unveils a Very Local Ad Format
Media

Metro Mapping Site Unveils a Very Local Ad Format

19y Enid Burns

Metro Mapping Site Unveils a Very Local Ad Format

HopStop.com, the go-to site for mass transit and walking directions, will let small businesses run local ads with targeting at the neighborhood level....

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Agencies and Publishers Differ On Viability of Pre-Roll
Media

Agencies and Publishers Differ On Viability of Pre-Roll

19y Matthew G. Nelson

Agencies and Publishers Differ On Viability of Pre...

Pre-roll advertising is still bringing in revenue for publishers, despite creative agencies' arguments against it. Read More...

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Piper Jaffray Expert Says Local Search is set for a Boom
Media

Piper Jaffray Expert Says Local Search is set for a Boom

19y Matthew G. Nelson

Piper Jaffray Expert Says Local Search is set for ...

I'm down here visiting the Kelsey Group's “ Drilling Down on Local '07 ” event, and a few minutes ago Safa Rashtchy, sr Read More...

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Coors Preempts Happy Hour with Site Takeovers at Exactly 4:53 PM
Media

Coors Preempts Happy Hour with Site Takeovers at Exactly 4:53 PM

19y Zachary Rodgers

Coors Preempts Happy Hour with Site Takeovers at E...

Coors is trying to make 4:53 the new happy hour – or at least the new Coors moment Read More...

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Surprise: Microsoft Report Blames Google
Media

Surprise: Microsoft Report Blames Google

19y Kate Kaye

Surprise: Microsoft Report Blames Google

Microsoft has a big report out, covered yesterday in the NY Times, that analyzes the sources of what it calls Web spam Read More...

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Easy Send to Mobile Video App
Media

Easy Send to Mobile Video App

19y Enid Burns

Easy Send to Mobile Video App

The nascent mobile content space is still determining what shape to take, but many in the industry agree content can't be ported from the Web, but mus...

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Google to Test Pay-Per-Action Ads
Media

Google to Test Pay-Per-Action Ads

19y Kevin Newcomb

Google to Test Pay-Per-Action Ads

Watch out Commission Junction. Here comes Google. Read More...

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Google Confirms Buy of Adscape Media
Media

Google Confirms Buy of Adscape Media

19y Enid Burns

Google Confirms Buy of Adscape Media

After more than a month of speculation, Google confirmed the buy of in-game advertising technology company Adscape Media. Read More...

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SMB-Aimed Local Search Space Tightens with Innovectra Offering
Media

SMB-Aimed Local Search Space Tightens with Innovectra Offering

19y Kate Kaye

SMB-Aimed Local Search Space Tightens with Innovec...

The local search service provider is among many vying for the attention of small and medium businesses. Read More...

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Medio Launches PPC Mobile Ad Network
Media

Medio Launches PPC Mobile Ad Network

19y Kevin Newcomb

Medio Launches PPC Mobile Ad Network

The targeted text ads will be served on search results for major carriers as well as off-deck mobile sites in its network. Read More...

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ICrossing Acquires Analytics Firm
Media

ICrossing Acquires Analytics Firm

19y Fred Aun

ICrossing Acquires Analytics Firm

Sharp Analytics presents campaign data from search, TV, Web display, radio and print channels. Read More...

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Hillary Glares, Rudy Remains Private, Rapture Loves Romney on MySpace Impact
Media

Hillary Glares, Rudy Remains Private, Rapture Loves Romney on MySpace Impac...

19y Kate Kaye

Hillary Glares, Rudy Remains Private, Rapture Love...

"All young Americans deserve a world without end not a war without end," reads an image on Dennis Kucinich's MySpace profile Read More...

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In-Stream Ad Networks Making Some Progress; Tremor Signs Ruckus
Media

In-Stream Ad Networks Making Some Progress; Tremor Signs Ruckus

19y Zachary Rodgers

In-Stream Ad Networks Making Some Progress; Tremor...

It's hard to get a handle on the importance of video pre-roll and other in-stream advertising formats right now Read More...

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Microsoft Launches Clickable Video Ads for Kohl's
Media

Microsoft Launches Clickable Video Ads for Kohl's

19y Matthew G. Nelson

Microsoft Launches Clickable Video Ads for Kohl's

Videos on the MSN site can link directly to item on store's Web site. Read More...

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Execs & Accounts for March 19, 2007
Media

Execs & Accounts for March 19, 2007

19y rumo

Execs & Accounts for March 19, 2007

Scripps Poaches from Yahoo, Bravo Snags AOL Exec, TechCrunch Grabs Fox M&A Whiz Read More...

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Susan Bratton Launches Podcasting and Blog Network
Media

Susan Bratton Launches Podcasting and Blog Network

19y Matthew G. Nelson

Susan Bratton Launches Podcasting and Blog Network

Personal Life Media network focuses on life style issues for the Baby Boomer generation. Read More...

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ILoop Offers DIY Mobile Campaign Management
Media

ILoop Offers DIY Mobile Campaign Management

19y Enid Burns

ILoop Offers DIY Mobile Campaign Management

ILoop is licensing a Web-based interface to manage creation and execution on integrated mobile campaigns. Read More...

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Second Life for Idiots (and Marketers)
Media

Second Life for Idiots (and Marketers)

19y Matthew G. Nelson

Second Life for Idiots (and Marketers)

Are you confused about Second Life and how to market there? Do you not know your virtual world from your avatar? Do you want to sell cars on a giant H...

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