Omniture Adds Optimization Tools for Social Media, Emerging Technologies
Media

Omniture Adds Optimization Tools for Social Media, Emerging Technologies

20y Kevin Newcomb

Omniture Adds Optimization Tools for Social Media,...

The latest release of the SiteCatalyst Web analytics platform adds technology and best practices guidelines for emerging Web technologies. Read More...

View article
Next-Level B2B E-Mail Campaigns
Media

Next-Level B2B E-Mail Campaigns

20y Karen Gedney

Next-Level B2B E-Mail Campaigns

Having mastered entry-level e-mail, Pavilion Technologies set its sights on integration, accountability and visibility. Read More...

View article
If I Were A Trademark...
Media

If I Were A Trademark...

20y Rebecca Lieb

If I Were A Trademark...

I was mucking around the Web doing some research for my column this week when stumbled on a company that's been buying my name as a keyword on Google'...

View article
Vodka Maker Bottles Top 100 Absolutes
Media

Vodka Maker Bottles Top 100 Absolutes

20y Enid Burns

Vodka Maker Bottles Top 100 Absolutes

Absolut Vodka's irreverent advertising is using CGM to potentially run a few future campaigns Read More...

View article
InfoSpace Inks Chipmunks, Moose & Squirrel, More for Mobile
Media

InfoSpace Inks Chipmunks, Moose & Squirrel, More for Mobile

20y Rebecca Lieb

InfoSpace Inks Chipmunks, Moose & Squirrel, Mo...

InfoSpace is licensing characters for its mobile platform like crazy. The company announced two deals today Read More...

View article
A Video Guide for Your Mobile Device
Media

A Video Guide for Your Mobile Device

20y Rebecca Lieb

A Video Guide for Your Mobile Device

Just what you've been hoping for -- a programming guide for your phone. The SmartVideo Entertainment Program Guide launches today from Action Engine C...

View article
WhittmanHart Acquires DNA Studio
Media

WhittmanHart Acquires DNA Studio

20y Zachary Rodgers

WhittmanHart Acquires DNA Studio

Nine-year-old DNA is strong in video, having produced sites for every major Hollywood studio. Read More...

View article
Windows Live Search Comes Out of Beta
Media

Windows Live Search Comes Out of Beta

20y Kevin Newcomb

Windows Live Search Comes Out of Beta

Windows Live is live, replacing MSN Search in 47 markets worldwide. Read More...

View article
Miva Puts Text Ads In Site Content
Media

Miva Puts Text Ads In Site Content

20y Kevin Newcomb

Miva Puts Text Ads In Site Content

A new in-line text ad will feature site navigation and pay-per-click ads when users mouse over specially underlined words in a site's content. No opt-...

View article
Report: Mobile Video Market Jumps 45 Percent
Media

Report: Mobile Video Market Jumps 45 Percent

20y Ryan Naraine

Report: Mobile Video Market Jumps 45 Percent

Second quarter statistics from mobile industry watcher Telephia peg the market for mobile video content at 3.7 million subscribers. Read More...

View article
McGruff Takes Byte out of Cybercrime
Media

McGruff Takes Byte out of Cybercrime

20y Enid Burns

McGruff Takes Byte out of Cybercrime

The crime-fighting dog puts his magnifying glass to the Internet to raise awareness about cyber crime. Read More...

View article
NBCU Puts iVillage Plans Into Action
Media

NBCU Puts iVillage Plans Into Action

20y Zachary Rodgers

NBCU Puts iVillage Plans Into Action

Looks like NBC Universal is preparing to act on its plans for iVillage, which it acquired earlier this year Read More...

View article
ESPN.com Launches Sports Video Gaming Section, GameTap Sponsors
Media

ESPN.com Launches Sports Video Gaming Section, GameTap Sponsors

20y Zachary Rodgers

ESPN.com Launches Sports Video Gaming Section, Gam...

ESPN has launched a special coverage area for sports-oriented video games, sponsored by subscription-based gaming portal GameTap Read More...

View article
The Times, They Are A-Chan... Oh, Never Mind
Media

The Times, They Are A-Chan... Oh, Never Mind

20y Zachary Rodgers

The Times, They Are A-Chan... Oh, Never Mind

The New York Times and Time Magazine have separately launched new mobile editions, and both initiatives are sponsored by Microsoft Windows Mobile Read...

View article
Right Media to Power Private Ad Exchanges
Media

Right Media to Power Private Ad Exchanges

20y Kevin Newcomb

Right Media to Power Private Ad Exchanges

A white-label version of its auction-based ad marketplace is now available for large publishers. Read More...

View article
Execs & Accounts for September 11, 2006
Media

Execs & Accounts for September 11, 2006

20y rumo

Execs & Accounts for September 11, 2006

Agency.com launches pro bono work for WTC Memorial Foundation; iCrossing promotes three; McClatchy Interactive consolidates operations. Read More...

View article
Early Online Political Ads Not Just for Raising Cash
Media

Early Online Political Ads Not Just for Raising Cash

20y Kate Kaye

Early Online Political Ads Not Just for Raising Ca...

Political advertisers are using podcasts, IM icons, e-mail newsletters and Web ads to raise awareness and inspire civic engagement. Read More...

View article
Strawberry Stores are in Season with Mobile Marketing Campaign
Media

Strawberry Stores are in Season with Mobile Marketing Campaign

20y Enid Burns

Strawberry Stores are in Season with Mobile Market...

New York retailer Strawberry will use mobile marketing to supports its back-to-school and holiday campaigns. Read More...

View article
Fox Previews "The Simpsons" Online
Media

Fox Previews "The Simpsons" Online

20y Kevin Newcomb

Fox Previews "The Simpsons" Online

A 7-minute clip from the season premiere is being promoted across Fox Interactive sites. Read More...

View article
RH Donnelley Buys Search Firm LocalLaunch
Media

RH Donnelley Buys Search Firm LocalLaunch

20y Kate Kaye

RH Donnelley Buys Search Firm LocalLaunch

In the hopes of maintaining its grip on local ad dollars, the yellow pages publisher bolsters its search capabilities. Read More...

View article
Zango Spyware Suit Dismissed
Media

Zango Spyware Suit Dismissed

20y Kevin Newcomb

Zango Spyware Suit Dismissed

The lawsuit against the former 180solutions was voluntarily dropped by the plaintiffs; separately, an FTC complaint led to a $2 million settlement aga...

View article
Waggener Edstrom Bends An Ear to Online Chatter
Media

Waggener Edstrom Bends An Ear to Online Chatter

20y Enid Burns

Waggener Edstrom Bends An Ear to Online Chatter

The PR firm now offers a media mapping listening service to help clients measure the effectiveness of brand messages in online and offline media. Read...

View article
Top 10 Search Terms by Category, Four Weeks Ending August 26, 2006
Media

Top 10 Search Terms by Category, Four Weeks Ending August 26, 2006

20y rumo

Top 10 Search Terms by Category, Four Weeks Ending...

A look at the month's top search terms in IT and Internet; automotive; movies; Internet advertising; food and beverage; pharmaceuticals and medical; b...

View article
Execs & Accounts for September 8, 2006
Media

Execs & Accounts for September 8, 2006

20y Kate Kaye

Execs & Accounts for September 8, 2006

Deutsch/LA wins Zillow's business; Backfence staffs up in Chicago; Optiem hires Fresty as CD, Donahue as developer; MediaSpan promotes Roberts. Read M...

View article
SpiralFrog Signs EMI, Second Major Label to Endorse DRM-Heavy, Ad-Supported Downloads
Media

SpiralFrog Signs EMI, Second Major Label to Endorse DRM-Heavy, Ad-Supported...

20y Zachary Rodgers

SpiralFrog Signs EMI, Second Major Label to Endors...

SpiralFrog is a mostly risk-free proposition for the major labels Read More...

View article
Warner to Create Broadband/Mobile Advertorial Content
Media

Warner to Create Broadband/Mobile Advertorial Content

20y Kate Kaye

Warner to Create Broadband/Mobile Advertorial Cont...

The word is out about the new Warner Bros Read More...

View article
Local Web Ad Market to Wind Up, then Down
Media

Local Web Ad Market to Wind Up, then Down

20y Kate Kaye

Local Web Ad Market to Wind Up, then Down

Paid search and e-mail will drive a boost in local online ad spending, with video bringing up the rear. Read More...

View article
1 234 235 236 237 238 684