CPG giant employs ads during May to promote "Comida Kraft." Read More...
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View articleApps for Healthy Kids contest is part of Michelle Obama's Let's Move! campaign to end childhood obesity. Read More...
View articleAstraZeneca's deliberate approach to social media is indicative of the highly-restrictive and somewhat unclear regulatory environment pharmaceutical f...
View articleAd product aims to help brands engage blog audiences by asking good questions. Read More...
View articleSocial network becomes biggest display ad vehicle in the U.S. Read More...
View articleProcter & Gamble Productions got its start in the '30s producing early radio dramas, and its latest foray is one of just a handful of non-branded ...
View articleThe effort produced single-digit cost for every booking, says the agency managing the Facebook ads. Read More...
View articleJuly's top 10 search terms by search volume from Hitwise. Read More...
View articleSocial media brand says the number of sites using "Like" and "Recommend" buttons has doubled in the last two weeks. WashingtonPost.com's referral traf...
View articleMolly Spilman, SVP of global b-to-b marketing, has hired former Tremor, Viacom, and Cisco execs to present a more consistent message to non-consumer Y...
View articleChanges focus on CRM and customer interaction. Read More...
View articleTravel site says cheap production costs - combined with overall impressions and positive blog chatter - have made the effort a big ROI win. Read More...
View articleMarketers may find more value in dedicated iPad sites than apps, suggests the Nielsen Norman Group. Read More...
View articleTim Muris was chairman of the agency during a time when spam was the key Internet policy issue. Read More...
View articleA bid to grab and retain more small business customers with consulting services. Read More...
View articleFrozen treats retailer has plugged loyalty program into Foursquare, Facebook, and Twitter, while enabling coupon sharing in activity streams. Read Mor...
View articleMcDonald's reportedly gets first dibs on Facebook's geo-social advertising platform. Will the Web giant put a halt to Foursquare or simply cause it to...
View articleGeo-social company hopes to increase brand awareness via the social media giant. Do the two brands 'Like' each other now? Read More...
View articleOffice supplies retailer has created full-fledged social media customer service channel since late last year. It's using tweets for sales, merchandisi...
View articleLeads $23 million investment in Invidi Technologies, which is focused on addressable TV ads. Read More...
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