Upset users have yet to mobilize negative sentiment about new data-sharing policies into mass action, affording Facebook more time to stand ground. Co...
View articleIncreased investments suggest continued return to health for the sectors. Read More...
View articleAn early version of a long-promised comprehensive privacy bill should have online advertisers dancing in the streets, as privacy advocates shudder. Re...
View articleConsorte's Bay Area office will become the sixth branch of AudienceScience. Read More...
View articleNew research finds Twitter users are more likely than members of other social networks to talk to brands and are less averse to advertising. Read More...
View articleNielsen's video audience measurement capabilities grow with acquisition of GlanceGuide. Read More...
View articleRegulators reportedly concerned with plans to ban third-party ads in applications on mobile devices. Read More...
View articleAt IAB forum, investment banker says the online display ad sector cannot support scores of specialized vendors that have been infused with $2.5 billio...
View articleInternet media and ad technology firms will be briefed on a much-anticipated online privacy bill. Read More...
View articleThe social site says available inventory will go unchanged, while marketers believe there's more going on than meets the eye. Read More...
View articleFormer VivaKi EVP joins San Francisco-based startup to advise clients on investment strategies. Read More...
View articleApple wants to end the Flash era, with regard to mobile anyway. For agency CEOs, that's no problem. Read More...
View articleVideo games site IGN.com and ABCNews.com are reporting big upticks in Facebook referrals. Though access to data varies from big brands to small blogge...
View articleAdMob leans towards Android as Apple takes ad opportunities in-house Read More...
View articleAds will be charged at $10 CPM coupled with a $2 click-through. Read More...
View articleCampaign is reminiscent of the intricate online efforts created for comics-inspired films Read More...
View articleThe social site tests a small mailing of decals, while offering establishments a $25 credit for Facebook ads. Is it also a sign that Foursquare is in ...
View articleWPP is developing its own demand-side platform, in addition to a system for navigating the abundance of data-driven ad technologies. Read More...
View articleLATimes.com yesterday announced it will integrate paid text links - often frowned upon by editorial staffers - into select article pages and blog post...
View articleRevenues fall for display, search, and network sales, as Armstrong tries to lead company into leaner future. Read More...
View articleThe brand has cloaked Levi.com with Facebook-oriented copy and images to push Like buttons, Connect, and other social features. Read More...
View articleThe latest figure to weigh in against the changes hails from The Digital Trust Foundation, a nascent group that has its roots in a lawsuit over Facebo...
View articleCompanies like Efficient Frontier and Magnetic are integrating search data in demand side platforms to help inform display ad activity. Read More...
View articleCompany specializes in video monetization and rights management for cross-channel brand campaigns. Read More...
View articleFor sites that integrate with Facebook, public profile information could be a huge boon from both an ad sales and content perspective. Read More...
View articleGoogle certification program now requires agencies to spend just a fraction of what was originally needed to qualify for AdWords certification. Read M...
View articleYesterday, the company reported that search ad sales on Bing propelled that growth. Read More...
View article