The behavioral targeting player throws down the gauntlet and forms a new network to compete for the dollars going to search companies' contextual ads....
View articleThe online ad firm formally debuts its new business unit, which straddles the advertiser/publisher gap. Read More...
View articleCEO Brian McAndrews reveals aQuantive's plans to build a rich media tool to compete with DoubleClick's. Read More...
View articleGoogle’s new e-mail client creates a very competitive situation for e-mail marketers. Read More...
View articleFueled by four major events, total advertising expenditure in eight countries is expected to top $259 million through 2004. Read More...
View articleThe two Time Warner divisions team up in a co-marketing deal promoting each other's broadband offerings, as AOL struggles to attract and keep broadban...
View articleSpamKing Launches Clothing Line; Go Toast Adds New Search Engines, Pricing Package; Google May Develop Scholarly Search Tool; Real Gets Google; and Go...
View articleTickle's new 'people search' service includes algorithmic results and sponsored listings. Read More...
View articleImplementation of Utah's new anti-spyware statute will be delayed slightly to allow time for a hearing. Read More...
View articleUnder observation, this highly sought after demographic group often used media in tandem with one another, alternating between foreground and backgrou...
View articleInternet ad revenues leap almost 21 percent in 2003, fueled by growth in keyword search. Read More...
View articleThe search engine outdoes expectations and raises its financial forecast for 2004. Read More...
View articleVolvo launches campaign and sponsorship on iVillage; Interep in marketing pact with Advertising.com; Korea's BuddyBuddy taps Real Media Korea forad se...
View articleThe adware company brings on a privacy officer to polish its advertising privacy practices and represent the firm to Washington, businesses and consum...
View articleFully one-third of e-marketing messages don't meet the federal law's requirements, making marketers susceptible to legal action. Read More...
View articleResearch reveals an average of 28 pieces of spyware per computer,and half of spam filled with activity-tracking beacons. Read More...
View articleFord disavows authorizing an ad for the Sportka hatchback that depicts a computer-generated cat being decapitated. Read More...
View articleFor a high-end skin product maker, e-mail success means be prepared when Oprah mentions your products. Read More...
View articleA new database of publishers' rich media specifications is intended to save time and reduce workflow for agencies. Read More...
View articleReturn Path names a VP of strategic services; EyeWonder hires a VP of global sales. Read More...
View articleAt today's FTC workshop on ad- and spyware, a commissioner asks 'the industry' to find best practices to control a growing menace. Read More...
View articleEarthLink bows anti-phishing toolbar; CJ releases a new version of BFAST; and AIM integrates with WeatherBug. Read More...
View articleMSN beefs up its searchable news aggregator with additional personalized features in its continuing race to catch up in the search arena. Read More...
View articleDigital Orchid supports new NASCAR wireless content; U.K. campaign tries mobile ticket promo; mobile video services still a dream in Europe. Read More...
View articleThe major ad technology provider reports a huge jump in net income, but falls a bit short of expectations. Read More...
View articleThe normally staid burger giant does the funky chicken on an offbeat Web site that's become a viral marketing phenomenon. Read More...
View articleThe adware firm seeks to strike down Utah's anti-spyware statute in a move that could affect other efforts to regulate such software. Read More...
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