Priceline.com Trumpets its Shift in Strategy, Offerings
Media

Priceline.com Trumpets its Shift in Strategy, Offerings

22y Janis Mara

Priceline.com Trumpets its Shift in Strategy, Offe...

Priceline.com plays catch-up by offering choices for flights, times and airlines, supporting the change with a TV and online ad effort. Read More...

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AOL Sales Staff Meeting Tapes Reveal Internal Turmoil
Media

AOL Sales Staff Meeting Tapes Reveal Internal Turmoil

22y Rebecca Lieb

AOL Sales Staff Meeting Tapes Reveal Internal Turm...

Audiotapes of recently departed ad sales head's meetings shed light on division's problems. Read More...

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AOL Mulls Options in Playboy Case
Media

AOL Mulls Options in Playboy Case

22y Shane Atchison

AOL Mulls Options in Playboy Case

The ISP has three choices after an appeals court rules that an ad-related trademark case against its Netscape subsidiary can proceed. Read More...

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Big Distribution Win for Espotting
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Big Distribution Win for Espotting

22y Zachary Rodgers

Big Distribution Win for Espotting

The U.K. paid listings provider adds Emap to its distribution network for contextual and search ads. Read More...

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Salon, Rolling Stone Publisher in Financial, Editorial Pact
Media

Salon, Rolling Stone Publisher in Financial, Editorial Pact

22y Pamela Parker

Salon, Rolling Stone Publisher in Financial, Edito...

Two will collaborate on presidential election coverage. Read More...

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Microsoft To Appeal Latest Browser Ruling
Media

Microsoft To Appeal Latest Browser Ruling

22y Ryan Naraine

Microsoft To Appeal Latest Browser Ruling

UPDATE: The controversial '906 patent spat has taken a new turn with a judgeordering Microsoft to pay $521M in damages, but waiting for an appeal. Rea...

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ISPs Unite Against Spam
Media

ISPs Unite Against Spam

22y rumo

ISPs Unite Against Spam

A new group, led by Openwave, aims to develop practices and technology to slow the flow of network-choking spam. Read More...

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The Graphical Search Divide
Media

The Graphical Search Divide

22y Zachary Rodgers

The Graphical Search Divide

Graphics in sponsored search listings. Want them? Need them? Marketers are divided. Read More...

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Mars Explores AOL's Boundaries
Media

Mars Explores AOL's Boundaries

22y Pamela Parker

Mars Explores AOL's Boundaries

AOL shows off its rich media capabilities. Read More

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AOL Reshuffles (Again) to Position for Ad Recovery
Media

AOL Reshuffles (Again) to Position for Ad Recovery

22y Pamela Parker

AOL Reshuffles (Again) to Position for Ad Recovery

UPDATE: The online service forms an ad sales division charged with capitalizing on growth opportunities. Read More...

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Yahoo! Revenue Soars on Search, Ads
Media

Yahoo! Revenue Soars on Search, Ads

22y Janis Mara

Yahoo! Revenue Soars on Search, Ads

UPDATE: Yahoo! aces another one, thanks to Overture, search and the improving online ad climate. Read More...

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Execs & Accounts for January 14, 2004
Media

Execs & Accounts for January 14, 2004

22y Zachary Rodgers

Execs & Accounts for January 14, 2004

TRUSTe adds four heavyweights to its board; Forbes.com names a regional sales manager for accounts in Manhattan; Modem Media hires a media director. R...

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Users Shrink, Sites Expand
Media

Users Shrink, Sites Expand

22y Janis Mara

Users Shrink, Sites Expand

Unique visitors to health, fitness and nutrition sites spiked the first week of the year. Read More...

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Blame it on Surprises
Media

Blame it on Surprises

22y Pamela Parker

Blame it on Surprises

A survey of online shopping cart abandoners finds they leave when they hit kinks in the process. Read More...

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Shopping.com, Switchboard Join Forces
Media

Shopping.com, Switchboard Join Forces

22y Janis Mara

Shopping.com, Switchboard Join Forces

Shopping.com adds an online component to Switchboard's local search system. Read More...

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IAR Bits and Bytes for January 13, 2004
Media

IAR Bits and Bytes for January 13, 2004

22y Pamela Parker

IAR Bits and Bytes for January 13, 2004

Experian makes loyalty acquisition; emailROI re-brands; and 24/7 Real Media promises a bright 2004. Read More...

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Execs & Accounts for January 12, 2004
Media

Execs & Accounts for January 12, 2004

22y Zachary Rodgers

Execs & Accounts for January 12, 2004

Perlis new chairman of Zinio Systems; Blanksha departs 24/7 Real Media, new CFO hired internally; Narragansett names general manager. Read More...

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Habla Usted Interactive?
Media

Habla Usted Interactive?

22y Pamela Parker

Habla Usted Interactive?

Online Hispanic publishers unite to push their collective agenda with advertisers. Read More...

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New Google Shortcuts Tie Into Paid Listings
Media

New Google Shortcuts Tie Into Paid Listings

22y Dave Evans

New Google Shortcuts Tie Into Paid Listings

The search engine launches five new tools based on public databases, but expect the bidding wars to intensify. Read More...

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Voters Caught Up in Political Net
Media

Voters Caught Up in Political Net

22y Robyn Greenspan

Voters Caught Up in Political Net

More than one-third of Americans have gathered political information online, chipping away at traditional media's dominance for regularly educating ci...

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The Marketing of Can Spam
Media

The Marketing of Can Spam

22y Janis Mara

The Marketing of Can Spam

The Can Spam Act becomes the latest marketing tool for companies selling e-mail related products and services. Read More...

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Campaign Highlights AOL's New Low-Cost Dialup Service
Media

Campaign Highlights AOL's New Low-Cost Dialup Service

22y Janis Mara

Campaign Highlights AOL's New Low-Cost Dialup Serv...

AOL auctions off e-mail addresses for common names to promote its new Netscape-branded low-cost Internet access. Read More...

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AOL Ad Sales Chief Steps Down
Media

AOL Ad Sales Chief Steps Down

22y Pamela Parker

AOL Ad Sales Chief Steps Down

UPDATE: Lisa Brown promised advertisers she would lead AOL on the 'road to redemption.' Now, she's leaving the firm. Read More...

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Execs & Accounts for January 9, 2004
Media

Execs & Accounts for January 9, 2004

22y Zachary Rodgers

Execs & Accounts for January 9, 2004

DoubleClick secures exclusive management of Pfizer campaigns; FindWhat.com adds one to its board; Epsilon hires a former DoubleClick exec. Read More...

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Ready, Steady, Brand
Media

Ready, Steady, Brand

22y Jonathan Jackson

Ready, Steady, Brand

Everything you ever needed to know about marketing you can learn on MTV. Implausible as that may sound, it's the implied premise of a new book looking...

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Mailblocks Forges Ahead with New Acquisition, Service
Media

Mailblocks Forges Ahead with New Acquisition, Service

22y Janis Mara

Mailblocks Forges Ahead with New Acquisition, Serv...

Though stunned by the sudden death of its CEO, the anti-spam e-mail provider announces a flurry of new initiatives. Read More...

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From Anti-Spam to Anti-Spyware
Media

From Anti-Spam to Anti-Spyware

22y Roy Mark

From Anti-Spam to Anti-Spyware

The nation's largest ISPs jockey for position with the latest round of home safety and security tools. Read More...

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