The Boston Internet ad firm closes its Atlanta office and lays off about 15 of its 100 employees as the industry-wide slowdown drags on. Read More...
View articleA good State of the Union speech should end on an inspiring note. Find out why Dana believes a speech by Robin Webster, newly appointed CEO of the Int...
View articleThe Boston-based ad agency plans to snap up the interactive shop and its Washington, D.C. office to expand its online and emerging-media offerings. Re...
View articleContinuing online marketers' efforts to move offline, the San Francisco-based firm announces a product that would enable cross-channel tracking and in...
View articleThe incentive marketer brings in an offline direct marketer to fill its top post. Read More...
View articleWhat would you do with the power to run multiple operating systems simultaneously? Dana predicts the big, moneymaking trend for 2001 is peer-to-peer. ...
View articleThe pay-for-performance ad network tweaks its upper ranks -- but so far remains one of the few ad firms not announcing layoffs. Read More...
View articleThe broadband/portal company's beleaguered rich media ad unit becomes an independent company following an expected divestiture by its parent. Read Mor...
View articleThe online direct marketing operation adds "smart cards" to its arsenal of offerings, potentially connecting e-mail marketing with in-store purchasing...
View articleJust as unreasonable expectations and a lack of knowledge can keep you home on Saturday night, the same factors can kill your business relationship. F...
View articleAgreements with Symbol and RespondTV aim to expand Catalina Marketing's existing point-of-sale, direct mail and online capabilities. Read More...
View articleRunning low on funds, 24/7 Media said it's looking at "strategic alternatives." Read More...
View articleA new service allows banner ad viewers to pick the medium through which they want to receive product information. Read More...
View articleAccording to reports, the Atlanta-based firm has finalized a transaction with Denver-based Neovation, setting up the latest chapter in a soap opera-st...
View articleThe Boston Internet consulting firm promotes a senior vice president and controller to its top financial post. Read More...
View articleThe e-consultant has landed its digital TV ship in the United States. Read More...
View articleIn its second dreary announcement in less than a week, the company said it's abandoning its flagship site and will likely cut 2001 guidance during a p...
View articleDigaCast has released two new technologies the company hopes will have consumers singing, or at least listening in. Read More...
View articleThat which causes newspapers to fear and loath the future, and therefore the Net, also compels them to lock away the past. How? They kill the links to...
View articleThe ad network is betting its new, survey-based product will become another way to report campaign effectiveness in addition to impressions and clickt...
View articleAn analyst firm says that the broadband rollout will contribute to interactive television's increased role in direct marketing. Read More...
View articleNetCreations says the deal will create a "transatlantic information marketing leader" -- but speculation continues to abound about former suitor Doubl...
View articleThe online promotional marketer said revenues will be less than planned, due to oustanding bills to failing clients. Read More...
View articleIn the case of any business, of course, there's either success or failure. But does Google's impending maturity smell of another Yahoo!? Read More...
View articleThe online ad industry's biggest player taps Grey Worldwide for the task of building back from last year's difficulties. Read More...
View articleThe Los Angeles ad network says it's not really an ad network at all -- and points to its growing non-banner product line as evidence. Read More...
View articleWhile layoffs and restructuring dominated headlines in 2000, iXL, the Atlanta-based Web consulting firm, reported wider-than-expected losses for both ...
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