Two of the players in the media marketplace space consummate their merger with a round of layoffs. Read More...
View articleThe media buyer's online group says iTV providers and advertisers need to understand consumer response and advertising's place in the nascent medium. ...
View articleThe Havas interactive agency tweaks its business to fit better with Euro RSCG's interactive agencies. Read More...
View articleDespite the bearish near-term outlook, analysts say that a "sea change" is in store for Web advertising, and that Yahoo! would do well to keep buildin...
View articleWhat does your coroner's report say about the death of eToys? Dana's verdict is that once the Internet bubble burst, eToys never had a fighting chance...
View articleA deal with a D.C.-area startup will provide additional fuel to DoubleClick's plans to rev up its Research division. Read More...
View articleThe patent-pending application allows streaming videos to be embedded into an HTML e-mail. Read More...
View articleThe consumer packaged goods giant taps startup Amicada for incentivized ad-viewing. Read More...
View articleAnother set of findings from SkyGo's Boulder, Colo. wireless study says WAP alerts can drive brand awareness and sales. Read More...
View articleNew marchFIRST CFO; CompUSA goes wireless; Access launches ad network Read More...
View articleWhy is Big Blue spending millions on advertising its Linux servers? Answer: "...we need it." Read More...
View articleAfter posting a widening quarterly loss last month, the firm sells a costly portion of its business and nabs a licensing deal. Read More...
View articleWhat happens when you have five million customers and one percent report a problem with DSL service? Dana says you have a lesson to learn about our br...
View articleThe Seattle marketer's CEO defended its recent business changes, its layoffs, and its widening sequential quarterly loss. Read More...
View articleThe Cambridge, Mass., Internet consultancy had been one of the few in a battered sector to avoid wholesale layoffs. No more -- it's slashing 720 worke...
View articleThe industry's new standards promote creativity and encourage offline advertisers to move online, according to one industry-watcher. Read More...
View articleIt seems only natural that in the U.S. we'd seek protection for our creations, right? Well Samuel Slater's Clue warns us about the limits of patent an...
View articleThe firm's COO hints that there's been "interest" in the company -- especially its new broadband unit -- and says it doesn't plan to sell off any of i...
View articleThe online marketing database "hygiene" space is heating up, with rival firms rolling out new products and partnerships. Read More...
View articleAs more clued-in Web sites define and create enhanced, premium services, Dana recommends turning a deaf ear to the moans about the "end of the free We...
View articleePrize joins a growing trend, in which marketing technology firms are focusing on smaller businesses that have an online agenda. Read More...
View articleUsing technology from an Amsterdam-based technology firm, Mediaplexsaid it will be able to pinpoint Web surfers to their exact city, in manycases. Rea...
View articleAnother round of layoffs and plans to restructure for theConnecticut-based interactive agency. Read More...
View articleThe e-business player has been involved with the Internet since the 60's, and wants the public to know it -- in spite of a name change and rebranding ...
View articleCompany officials said the "shaky" state of the Internet services sector was part of the year-end results, but that its focus on Fortune 1000 clients ...
View articleA recent investment by AOL Time Warner pays off in more ways than one for Bluestreak, while EyeWonder's solution continues to gain traction. Read More...
View articleEngage announced the launch of its Ad Manager 5.2 and Ad Bureau advertising management software in Asia. Read More...
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