Markets hate uncertainty. But if we're ever going to get the Internet economy going again, Dana says we'd better lighten up and embrace relativity. Re...
View articleThe firm aims to bring staff levels in its Boston, San Francisco andLondon offices in line with client demand, amid a worsening market for Webdesign a...
View articleThe special interest magazine publisher-turned-Web site operator tweaks its organization to optimize for cross-media sales. Read More...
View articleJupiter Media Metrix says banners declined in rate card prices during the holiday season -- despite what should have been a pickup. Read More...
View articleAn industry association says the U.S. government should hold off on passing privacy-related laws on the use of user-tracking technologies on the Web. ...
View articleThe always-on capability of broadband faces two major hurdles. While Dana says clearing them is easy, delays in implementing solutions could mean a de...
View articleThe network and digital video infrastructure play inks an agreement with Ogilvy's interactive and direct marketing units -- giving the firm needed tra...
View articleOther top Web publishers say they know what Yahoo! is just now understanding: that online advertising alone won't pay the bills. Read More...
View articleThe Seattle-based firm continues its string of disappointing news. Read More...
View articleWhile the U.S. suffers from an online ad market slowdown, Engage targets what it sees as an open Asian market for its technology. Read More...
View articleThe Andover, Mass.-based ad network beat its last quarter performance on a pro-forma basis and thinks it will break even in three quarters. Read More...
View articleInvestors may have pulled the plug on the troubled interactive shop's management. Read More...
View articleThe online job site says it could reduce spending on online advertising, if its work with CommissionJunction continues as expected. Read More...
View articleWhat is Emode? And how accurate is it? According to Dana, it's more interesting to look at the site as an example of database marketing and psychograp...
View articleWith its links to Tinseltown talent agencies, Flicker Media believes quality is what's needed to kickstart online advertising. Read More...
View articleIn the wake of Yahoo!'s warning about flagging ad revenues, AOL Time Warner appears to be working to prop up its Web advertising. Read More...
View articleThe new player said its addresses marketers' ROI needs and publishers' inability to effectively price performance-based inventory. Read More...
View articleThe Ad Council says marketers could learn something from public service announcements -- and it's not the fact that only you can prevent forest fires....
View articleCoke is hoping that a new site and episodic online series turns Web surfers into diet Coke drinkers. Read More...
View articleThe beleaguered copier manufacturer aims to boost sales by paying commissions to referring Web sites. Read More...
View articleWhat will the fear of Big Brother, combined with the fear of crooks and pedophiles, mean for Internet commerce? Life online is about to get a lot more...
View articleBig Media may have new Internet strategies, but Dana believes they're about as funny as Elmer Fudd singing Bruce Springsteen. Find out why they're sti...
View articleOnline ad sales continues to be the Achilles heel for the online media giant, which hopes to wean itself off of its marketing services business for th...
View articleThe consumer goods giant is trying out a controversial new way to market its products -- by attaching them to TV news stories' Web sites. Read More...
View articleTrying a new positioning and seeking to become profitable, Webvan debuts a new spate of ads. Read More...
View articleCybuy continues striking deals to promote its transactional platform -- this time, with a Flash and streaming video marketing firm. Read More...
View articleThe executives at the Boston online consultancy know how to raise cash. This time they got $48 million as part of a partnership with the $48 billion J...
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