The Emeryville, Calif.-based company follows Big Blue's lead in a campaign to build excitement around its integration offerings. Read More...
View articleIn the wake of Napster's legal woes, a song-swapping music distribution play lands a marketing deal with a major record label. Read More...
View articleThe e-mail marketing firm aims to parlay its 34 million e-mail addresses into a new offering -- but raises spam issues while doing so. Read More...
View articleThe move could be a preview to further expansion of its fledgling Research unit, based on products from @plan and comScore. Read More...
View articleDana had no intention of exploring domain names or cybersquatting, but his research discloses the dimensions of the difficulties with both. Read More...
View articleAd-serving giant moves to close holes and reassure advertising customers. Read More...
View articleThe cash-strapped firm will look for a new executive to fill the posts, while Detmer will step down to again oversee Exactis. Read More...
View article24/7 Media and a European research outfit point to a new study that suggests online advertising's branding potential. Read More...
View articleThe problem of identity theft is real, huge, and growing. But Dana says blaming it on the Net is not just wrong, it's monstrously wrong. Read More...
View articleIn a depressing reminder of the current state of affairs, the cash-strapped online couponer -- one of the strongest players in its field -- cut an add...
View articleIn a second wave of cuts in as many months, the Boston Internet consulting firm cuts jobs to control costs in tough economic times. Read More...
View articleIt's the first time a music label will promote its artists through a strategicmarketing agreement with the African-American content portal. Read More...
View articleWhile impression-based players are struggling with internal issues, the pay-for-placement search engine said it would exceed earlier revenue and earni...
View articleFoundry will continue to supply AOL with networking equipment and will now advertise on a range of AOL properties. Read More...
View articleDana's solution to the bear market is really very simple: Turn off your TV, and get back to work. Read More...
View articleThe arrangement will combine e-mail delivery technology and creative services -- just like the bigger boys are doing. Read More...
View articleThis month's "Rip. Mix. Burn." television campaign suggests features that aren't available on the new Mac OS, due out this weekend. Read More...
View articleThe thinning-down continues at the New York interactive consultancy Razorfish. Read More...
View articleDespite a worse-than-expected quarter, 24/7 Media gets a reprieve from an undisclosed lender. Read More...
View articleIn a few hours, the online marketing industry will learn whether cash-strapped 24/7 Media has managed to pull together enough capital to make it to th...
View articleA Ticketmaster-branded service will offer AOL users access to tickets to more than 350,000 events and 5,000 venues nationwide. Read More...
View articleEach ten shares of common stock were converted into one share, which helped bring the price above $1. But the price slipped soon after. Read More...
View articleEveryone in the U.S. will get a free taco if a falling Mir hits Taco Bell's bull's-eye. Read More...
View articleThe United States is a technology economy. If the tech stocks can't come back, we're not getting out of this recession. So whose investment strategy a...
View articleA specialty network will rep properties with "recognized media brands," while a new network will focus on "targeting and reach." Read More...
View article"Codernauts" aims to use humor and a really big buy to promote all of IBM's middleware software packages. Read More...
View articleDana says the numbers are getting "serious like a heart attack" in Internet advertising. But luckily the American Association of Advertising Agencies ...
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