Miramax Taps MSN; LWA Cashes Checks; Winstar Interactive Cuts Read More...
View articleWomen are interested in using the Web to get product information -- and advertisers have to learn how to deliver, according to a survey by Millward Br...
View articleFollowing GoTo.com and some of the ad networks, Ask Jeeves is aiming to roll out keyword-based inventory on affiliated publishers. Read More...
View articleAs the online media industry continues to suffer, the ad network's Beth-Ann Eason will join the New York-based magazine publisher. Read More...
View articleVeriSign will plunk down an equity investment and agrees to promote eONE Global's SurePay products, to gain a sizable marketing channel of its own. Re...
View articleSeeking to build on the buzz behind the Miramax film, the character's creator will create daily SMS content for fans. Read More...
View articleThe effort is aimed at promoting the NBCi portal, and NBC's sitcom "Ed". Read More...
View articleAs some in the industry are using stopgap measures to battle disputes over impressions, the major industry groups are getting fired up to settle the p...
View articleWhile recent stories might lead many to suspect AOL is plotting to take over the world, Atlantans -- including Dana -- know what's what. Read More...
View articleContinuing its "Job Good. Life Good." campaign, the Maynard, Mass.-based firm kicks off a new marketing effort. Read More...
View articleIt's a major win for the Alley-based Web shop, which will create a new identity for company and seek to brand the network's on-air programming. Read M...
View articleThe deal potentially enables Global Network to place ads from major traditional advertisers. Read More...
View articleWhat light could the old Mickey Rooney-Judy Garland film "Babes in Arms" possibly shed on the current state of e-commerce? According to Dana, everyone...
View articleConcrete counting down; CollegeClub.com debuts campaign; Engage takes Echo to Europe Read More...
View articleThe privacy group is teaming with a commercial spam blocker to intensify monitoring of the licensees of its "trustmark" seal. Read More...
View articleThe pay-for-performance search provider continues to show that it's one of the healthier players in this tough market for online advertising. Read Mor...
View articleSiegelgale Reduces Staff; Microsoft Settles with FTC; Forbes.com Taps Zebus Read More...
View articleAfter a downright rotten day, what's going to make you come back tomorrow and face doing your job all over again? If you have the answer, Dana says, y...
View articleA new Nielsen//Netratings report lends some optimism to the year'soutlook for online advertising, as traditional advertisers bought moreimpressions th...
View articleThe network will hype its schedule to the "Dawson's Creek" set using viral marketing and thin apps. Read More...
View articleMore than just a destination for movie clips and trailers, FirstLook unveils a new business plan to keep up with changing demands in the online entert...
View articleThe Raleigh, N.C.-based firm says that while its new offering can't target ads to specific users, it's attracting traditional advertisers to the Web. ...
View articleThe ad agency group is giving more signs that it wants to change its relationships with its affiliated, troubled i-shops. Read More...
View articleDoubleClick officially launched its research unit, repackaging existing research products to appeal to agencies and traditional clients. Read More...
View articleUnless you're making money as a speculator, the cost of domain names is a bugaboo. Luckily, Dana proposes two viable solutions. Read More...
View articleThe online loyalty and e-mail marketer says management changes and a new focus on financial services clients will pull it through the current rough pe...
View articleWhile the ad rep firm is trimming operations, executives say it's now positioned to take advantage of traditional advertisers' increasing interest in ...
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