By focusing on creating brand-centric "experiences" and "communities," CPG manufacturers might be over-spending on Web work -- and missing the boat en...
View articleThe Seattle-based Web marketing services firm says its new software unit provides agency-friendly tools that the big boys of online advertising lack. ...
View articleThe group says media sellers are focusing on non-banner advertising -- to the industry's benefit. Read More...
View articleWho's Dan Bricklin, and how will he find Blogger's true potential? According to Dana, if there's a Clue to be gained in this business, Dan's the man w...
View articleYahoo! feels the new site, loaded with extra streaming and audioofferings, will attract legions of viewers, and advertisers along the way. Read More...
View articleBlockbuster and Best Buy launch online promotions; Ant Farm Interactive teams with Avesair; and Wink signs Thane. Read More...
View articleOperators agree to pay civil penalties to settle a suit related to the Children'sOnline Privacy Protection Act. Read More...
View articleIt seems natural that the war of words between China and the U.S. would quickly degenerate into a cyberwar. But find out why Dana believes it doesn't ...
View articleTwo start-ups' losses could be to the advantage of the "big three" advertising companies. Read More...
View articleThe BBB's advertising unit says AOL's security and privacy claims in broadcast commercials were too wide-ranging. Read More...
View articleThe "Life Tastes Good" promotion is said to be the most fully integratedadvertising approach Coca-Cola has ever undertaken. Read More...
View articleHow many Web commerce sites can boast of a town named after it? After it gets Halfway, Oregon, to switch its name, Half.com rolls on to its latest mar...
View articleAd giants Interpublic, Omnicom and WPP are launching a new company to createan online platform linking media buyers and sellers. Read More...
View articleYahoo!'s role was always simple -- to lead and ride the boom. But now that the boom's over, Dana says the handwriting is on the wall. Read More...
View articleThe bankrupt consulting firm is seeking court approval for asset sales to Divine and Epic Software. Also, Divine has agreed to cover some of the compa...
View articleReal Media Inc. gets Open AdStream technology integrate into the Lysis Interactive iTV platform; Kyocera bundles AvantGo service with smartphones. Rea...
View articleThe agency scores an account win as it is selected to develop a promotional andarchival Web site for a new HBO WWII mini-series. Read More...
View articleiM Networks and Lightningcast team up to integrate ad-insertion technologyfor both terrestrial and Internet-only radio stations, seeking to address so...
View articleIf you want to win a Pulitzer, you work at The New York Times. If you want to win an Oscar, you work for a major American movie studio. But Dana's que...
View articleEBay adds an affiliate program provider; 24/7 Media gets new site to rep; and AskJeeves and L90 team. Read More...
View articleUpdate: The cable broadband provider said it will focus on its core broadband franchise and will look to sell or restructure any media operations that...
View articleJust when you thought there was nothing new under the online sun, Dana suggests you turn your gaze toward Louisville, KY. What will you see? Maybe an ...
View articleUPDATE: A former Time Warner exec with media and entertainment experience is pickedto be both chairman and chief executive at the bellwether Internet ...
View articleThe re-branding effort supports a new corporate identity for the IT educationsolutions provider. Read More...
View articleTroubled ad network scores a major contract to provide broadband managementto a Verizon video-on-demand unit. Read More...
View articleTickets.com and Visa USA ally; Helene Curtis and MSN expand their relationship; and Touchpoint snags new funding. Read More...
View articleJames Earl Jones records PSAs promoting online privacy awareness in acampaign for TRUSTe. Read More...
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