Verizon's online yellow pages directory will gain additional distribution, sales and wireless capabilities, while its advertisers stand to benefit fro...
View articleLabyrinthine links and unexplained "deaths" are all tricks of the trade for promoting the new Spielberg film. Read More...
View articleThe women-oriented Web site continues its efforts to attract offline advertisers, as some in the industry are questioning whether community-oriented b...
View articleWebvan didn't have to fail, given the big market for food delivery, one that the Internet makes easier than ever to reach. Dana suggests that Webvan s...
View articleSkyGo Opens NYC Office; K2 and WebCriteria Ink Deal; Creative BubblePops Out of iXL. Read More...
View articleCanal+ sneaks its interactive television tendrils into the U.S. bylending its software to Winfirst. Read More...
View articleThe Boston Internet media planner has petitioned for Ch. 11 bankruptcy protection to buy time for recently negotiated sale of some of its assets, acco...
View articleOn the heels of its FloNetwork acquisition, the industry giant taps e-mail firm RadicalMail. Read More...
View articleSun is helping the City of San Francisco clean up its sidewalks after rival IBM spray painted them as part of an advertising campaign. Read More...
View articleThe mobile technology firm took the wraps off its MATCH product, designed to help carriers squeeze more revenue from their subscriber bases. Read More...
View articleCompeting for offline money isn't going to be any picnic for online media. But find out why Dana believes Unicast is the exception. Read More...
View articleThe world's largest fast food company names an interactive agency of record, in an effort to consolidate its Web marketing work. Read More...
View articleIf you run an email newsletter, you may have noticed there's a lot of new competition. Luckily, Dana clues us in on how to avoid two disturbing trends...
View articleHigh CPM, animated ads that briefly dance across a full Web page are catching on -- but as they propagate, there's danger of a downside. Read More...
View articleRevenues plunged at L90, while ValueClick beat the Street -- as CPM-based deals continue to feel pressure in the weak ad market. Read More...
View articleThe week that was in the Australian Internet industry - virtual communities searching for a merger partner, how to sell $200,000 worth of Chilli, the ...
View articleIn addition to $100 million worth of media on MSN that Qwest gets through the agreement, MSN stands to benefit from new customer segments and strength...
View articleConsumer groups will meet before a Senate meeting Thursday to conduct an audio conference on spamming. Read More...
View articleJapanese politics are seldom relevant to what we cover here. But, according to Dana, some interesting changes are happening in Japan that may just be ...
View articleA lawsuit alleges that the e-mail marketer never paid up, while its planned acquisition by a third party failed to materialized. Read More...
View articleThe studio iswagering that online goodies like a branded Internet Explorer will put the film's DVD release on consumers' radars during the upcoming ho...
View articleWhich of you is a few beans short of a combination plate? Beware: Dana plays game show host, with portals and search engines as the players. So who wi...
View articleSupporters of "enhanced" TV advertising say it's delivering on the promises that banner advertising's supporters once made. Read More...
View articleGuerrilla marketing got the better of IBM when Chicago policediscovered the company was behind a wave of sidewalk graffiti. Read More...
View articleThe weapon of choice for Bush-era Web regulation is the Federal Trade Commission. But if we think consumer advocates are happy-happy, Dana says it's t...
View articleRevenues slip slightly at the Boston interactive agency, but management says it's weathering the storm better than competitors. Read More...
View articleAn intelligent "buddy" will answer questions about the band and its new album, in a new way to promote upcoming releases. Read More...
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