FreeRide is taking the summer off to rethink its business model, while other players in Web loyalty also try to contend with the sector's difficulties...
View articleRich Site Summary is becoming a central technology for syndicating content. So Dana asks, "Why not syndicate newsletters in the same way?" Read More...
View articleAs the retail marketer beefs up its Web offerings, it's facing new competition from hungry dot-com competitors. Read More...
View articleMarketers should consider e-commerce abandonment rates when weighing an ad campaign's effectiveness, according to a new study. Read More...
View articleResponsys gets funding; Dell taps Viewpoint; Warp 9 debuts e-mail package. Read More...
View articleMicrosoft's case against free software systems has been building for some time now. And, according to Dana, if you don't think this issue can be lost,...
View articleAOL nabs in-store deals and inclusion in the computer retailer's offline advertising through the alliance. Read More...
View articleThe shift from dotcom advertisers to traditional advertisers in the online advertising industry reached a significant milestone recently. As the trend...
View articleFollowing last week's sale of Sabela, 24/7 Media finds a buyer for its AwardTrack loyalty ASP. Read More...
View articleIt's the second Yahoo! deal to cede exclusive ad rights to the frontpage, but with sound, animation and "takeover" aspects, the effort is afirst. Read...
View articleFlush with new cash, the online sweepstakes ASP said it's partingways with its Alley-based incubator. Read More...
View articleMistakes were made. But they're fixable, says the outspoken industryvet and IAB vice chair. Read More...
View articleThe online seller and buyer's marketplace has launched a servicethat allows its sellers to advertise their items in a dedicated section ofseveral news...
View articleThe acquisition of Zooba.com will beef up the media giant's bookclub marketing efforts. Read More...
View articleDana doesn't much care for the so-called "ethics cops" on the Internet beat. But when kids are being victimized online, maybe it's time to do somethin...
View articleConsumer packaged goods firms are shying away from spending money onportal ads, in favor of the targeted audiences offered by special-interestsites. R...
View articleMore changes in Omnicom's Communicade interactive shop portfolio. Read More...
View articleThe industry leader is the latest to come out with statisticssupporting online advertising's branding potential. Read More...
View articleThe Warner Bros. recording artist will be promoted throughout AOL,while the service will use the sponsorship to push for new users -- inanother exampl...
View articleFormer chief operating officer Jean-Phillippe Maheu moves to role of CEO after Jeff Dachis steps aside. Read More...
View articleThe big get bigger as a struggling 24/7 Media sells off a chunk ofits technology assets to the industry leader. Read More...
View articleCiting "the difficult economy" as well as user feedback, iWon scales back dollar amounts but increases frequency for some of its cash prizes. Read Mor...
View articleMore than half of the top 100 advertisers are from the traditionalside of the fence -- good news for an industry soured on dot-com dollars. Read More...
View articleInstead of talking about the news or the principles of online selling, Dana's got one idea he wants you to implement -- one that can help any service ...
View articleWith losses mounting each quarter, a high proportion of its common shares outstanding and a depressed stock price, the company had no choice but to pe...
View articleVerizon's online yellow pages directory will gain additional distribution, sales and wireless capabilities, while its advertisers stand to benefit fro...
View articleLabyrinthine links and unexplained "deaths" are all tricks of the trade for promoting the new Spielberg film. Read More...
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