MindArrow makes acquisition; Unicast expands publishers; ValueClick co-registration sets records. Read More...
View articleNBC will support the company's TV-to-Web linking ad software. Read More...
View articleOnce I had a Web site, made it run, made it race against time. Once I had a Web site, now it's done -- brother, can you spare a dime? Read More...
View articleThe Cape Information Technology Initiative (CITI) announced the Unysen Bandwidth Barn to the media end last week, a private/public sector partnership ...
View articleOn the heels of its Xeon launch, the chipmaker hopes to safeguard market share in the workstation segment with a new advertising effort. Read More...
View articleCBS MarketWatch taps NetCreations; Digitas wins Williams-Sonoma; Sheraton turns to MessageMedia. Read More...
View articleThe i-shop will have a new home in the Alley, following a restructuring under McCann-Erickson's MRM Worldwide division. Read More...
View articleThe firm adds e-mail delivery to the list of functions it's conceding to competitors, as 24/7 Media regroups around Connect and its list management bu...
View articleRemember the "browser wars" ofthe mid-1990s? Well, they're back, but the good news is the "little people" do have a dog in the fight. Read More...
View articleCampaign marks completion of product enhancement, draws user attention to powerful new features of Lycos Search. Read More...
View articleDomain name registrar eyes global market of 15 million trademarks, starts two-month registration period for .biz domain on May 21, 2001. Read More...
View articleIn a deal with New York-based Web media firm Alloy, the publisher of ELLE aims to use an Internet campaign to build buzz for a new teen magazine. Read...
View articleContinuing the sector's global expansion, the two new partners aim to gain access to each other's markets. Read More...
View articleWhat do the Lesson of Crazy Bob and Moore's Law have in common? According to Dana, a lot more than we realize. Read More...
View articleNetcentives tweaks upper ranks; Dole Foods launches Web loyalty program; Silverpop debuts rich media e-mail offering. Read More...
View articleRecalling DoubleClick's Abacus acquisition, Los Angeles' L90 aims to represent both online and offline direct marketing lists. Read More...
View articleThe auction site, in a match made in collectible heaven,will be a sponsor onthe PBS TV program "Antiques Roadshow." Read More...
View articleBut consumers have to be marketed to properly -- and that's not happening, because e-tailers don't understand their buyers. Read More...
View articleEvery once in a while, we wake up and find that someone won a huge market while we were sleeping. According to Dana, so it is today with Moreover. Rea...
View articleWhile not admit any wrongdoing, Juno agreed to change the way its ad campaign is represented and said it would reimburse certain former subscribers fo...
View articleThe software maker said it is teaming with thenumber one transportation company in a marketing effort. At the same time MS announced it hadcut a deal ...
View articleHeavy restructuring has helped the ad network reduce its losses; more cuts could be on the way, execs say. Read More...
View articleIf you look at Microsoft's recent words closely, Dana says you'll find they're not attacking all open-source software. In fact, there's a solid middle...
View articleMerrill's top Internet analyst sees Web media revenues concentrated in the hands of a narrowing few. Read More...
View articlePurchasing the Alley firm creates a patchwork entity that combines the U.S.'s largest wireless data network, a venture/incubator unit, and an interact...
View articleDoubleClick taps Precise; ClickAction issues software recall; CoolSavings adds to product line. Read More...
View articleOnline PR and IR firm Elemental Interactive will become a unit of GCI Group, as theagency giant reprises the earlier moves it made with Beyond Interac...
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