Revenues from Web ads and access will grow faster than TV, sports,film and theme parks over the next five years, according to a new study. Read More...
View articleNetCurrents lands Hill & Knowlton; Digital Impact aims for Japan; CoolSavings unveils e-mail campaign tool. Read More...
View articleAs part of the company's plan to streamline its operations, the broadbandprovider cuts back on many of its European media operations. Read More...
View articleThe New York-based direct mailer-turned-interactive TV player looks to expand overseas, while VNU's Claritas expands its own iTV initiatives. Read Mor...
View articleThe online advertising specialist busts a move to be a keyrepresentative for the popular, male-targeted site. Read More...
View articleThe online ad firm thinks Web advertisers and publishers can benefit from looking beyond cost-per-sale and similar metrics for media buying and planni...
View articleModem Media's Allen takes leave of absence; BeFree signs new clients; new Comet Cursor version debuts. Read More...
View articleNetZero claims it has saved millions in productions costs using Flashtechnology for its television commercials instead of conventional techniques. Rea...
View articleInfrastructure takes a back seat to self-promotion and brand building as the major hurdle for aspiring players in online content. Read More...
View articleThe embattled tire maker is looking to boost its image with female drivers, by promoting its concern for auto safety on the women-focused portal. Read...
View articleGiving ad buyers the metrics they want may mean looking elsewhere for key technology. Europe has some of it. Sites there can tell you things about the...
View articleIt's more readable, but the Alley ad network remains firmly entrenched on in the opt-out camp. Read More...
View articleSeeking to further demonstrate the effectiveness of onlineadvertising to partners, Juno is rolling out a tool called Brandmeter whichtracks traffic to...
View articleConsumer packaged goods firm currently drop about $5 billion annually on market research -- and a new ASP aims to cut those costs by half. Read More...
View articleNaviant lands $15 million; NetCreations shifts at top; TribalDDB Australia to sell Responsys. Read More...
View articleIn a $112.5 million offer, a major U.S. air carrier aims to link the incentive marketer with its own frequent flier club program. Read More...
View articleLastMinuteTravel.com will get some wide-ranging exposure as it signs amarketing agreement with America Online. Read More...
View articleHeat Seeking Multimedia, whose principals oversaw program branding campaigns in the 90's for NBC, Fox and UPN, will advise RealNetworks' consumer mark...
View articleFollowing April's acquisition of FloNetwork, the industry leader continues its moves to become the biggest player in e-mail. Read More...
View articleThe Marina Del Rey, Calif. firm is looking for a buyer for its streaming rich media e-mail technology. Read More...
View articleMorgan leaves Real Media; Microsoft "Takes Over" USATODAY.com; Cingular Picks Ant Farm Interactive Read More...
View articleThe studio aims to fill the house using Web media and online-offline contests for upcoming films "Moulin Rouge" and "Planet of the Apes." Read More...
View articleBellSouth and Primedia each nab an alliance with the Spanish- and Portuguese-focused Web portal, in a bid to expand their access to one of the world's...
View articleA second campaign comes from Deutsch as the travel site prepares to face increasing competition. Read More...
View articleSo-net to provide quality movies, network gaming for Hong Kong SAR users Read More...
View articleFTC staff finds the retailer likely made some deceptive statements on privacypractices at its Alexa unit, but recommends no action be taken. Read More...
View articlePotential suitors for the division are plentiful, as the ad networkcontinues to reorganize to conserve cash. Read More...
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