The software and online giant says the move will encourage a move to its paid newsletter service -- but could potentially leave small publishers and l...
View articleThe moves are aimed at hastening profitability by upping fees, weeding out less-profitable advertisers, and abandoning pay-per-click -- but the effort...
View articleThrough a reseller arrangement with EnterTec Group, the rich media e-mail firm aims to pick up where Radical Communication left off. Read More...
View articleThe frozen desserts giant joins the flock of offline retailers who are turning to online sweepstakes. Read More...
View articleA new acquisition and patent could help the company put the ugly episode behind it, executives say. Read More...
View articleoplayo lands Exile on Seventh; Digimarc expands offerings; Search123 nabs NetZero distribution. Read More...
View articleTravelocity signs a deal with Yahoo! Broadcast Services tocreate interactive television-like travel promotion sites. Read More...
View articleThe Seattle-based streaming content firm acquires an advertising solution -- as the streaming ad industry heats up. Read More...
View articleLooking at the Western European mobile advertising market, Frost & Sullivan sees lots of potential -- but only after major hurdles are surmounted. Rea...
View articleThe battered online ad network aims to boost its standing with ad agencies and advertisers through an integrated campaign highlighting its experience ...
View articleNew ads will prominently feature the yellow pages' Web site and print versions, in a bid to brand both as a single tool to help people make better dec...
View articleMSN will promote Unilever's new salad dressings online; 24/7 Media offers a Unicast Superstitial network; Dow Jones offers electronic tearsheets throu...
View articleThe radio station group tapped a new partner to deliver AFTRA-compliant ads for itssimultaneous Web broadcasting, dodging one of streaming media's pri...
View articleStreamed promotional videos will play a big part in the future of Webcast content, according to the Yankee Group. Read More...
View articleIs there one Web site so essential that your life would become really difficult if it disappeared? There is for Dana, and he thinks the answer is the ...
View articleInsiders say some of the bigger publishing houses aren't too happy with the restructuring of the IAB, especially its fees, which might have led to the...
View articleHard hit by the ad market's troubles, the Web media giant aims to reduce its exposure by moving into a new area: providing streaming media services to...
View articleDigital Impact boosts offerings; Terra Lycos to promote Dannon to kids; Real Media to resell "takeover" ad technology. Read More...
View articleWith a new streaming media partners, the Andover, Mass., marketing software firm, tries to give auto makers, retailers and others an alternative to TV...
View articleSony Electronics plans to unleash its e Villa Net appliance laterthis month, but can it succeed where others have failed? Read More...
View articleIn spite of slipping ratings and a 3-1 lead by the Lakers, the NBA and NBC are shooting to boost viewership of Friday's Game 5. Read More...
View articleDespite well-publicized troubles in the online loyalty space, the Web publisher is getting into the business. Read More...
View articleWith a new Web-based media player, the Redmond, Wash. software giant's MSNBC.com and MSN are angling to beef up their income from streaming ads. Read ...
View articleThe iTV software solution maker buys U.K.-based Static for $59million in stock and cash. Read More...
View articleMobile devices may soon be connected to wireless networks, giving them the ability to run large applications without storing them locally. Read More...
View articleOrganic hopes Mediaplex's technology will add a little MOJO to advertising campaigns for its clients during this sluggish ad market. Read More...
View articleHalf.com joins the companies using the controversial format, which a major Web publisher said would become a future part of its media offerings. Read ...
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