Aiming to take back market share AMD has captured in the past fewquarters, Intel unleashed 1.8 GHz and 1.6 GHz Pentium 4 chips, with promisesof a 2 GH...
View articleThe consolidation continues as the leading pay-for-performance adnetwork agrees to incorporate a major technology player. Read More...
View articleWarner Bros. launches "Cats & Dogs" promotion; Avenue Arestructures; Enliven unveils new offering. Read More...
View articleAccording to a new Cyber Dialogue study, Web ads and productinformation can have a sizable effect on offline sales. Read More...
View articleExclusive : Sources close to the firm confirm major layoffs and a potential closure. Read More...
View articleAptimus appeals Nasdaq delisting and will explore "strategic options"; MSN wins Web hosting rights to 2002 Winter Olympics; iWon to carry PointRoll ad...
View articleUniverso Online will promote Chevrolet through a series of initiatives, as the regional Web marketing push by multinationals heats up. Read More...
View articleThe urge to merge continues as a wave of consolidation sweeps through theonline music space; this little deal is for $12 million in cash. Read More...
View articleInteradnet is exiting the U.S. ad serving market, but will continue to focus on Europe, according to sources. Read More...
View articleTraffic measurement firm comScore says its research suggests media buyers might be better off looking at the buying potential of a site's visitors rat...
View articleThe two firms will roll out a co-branded mobile service, with AT&T handling the technology in return for AOL Time Warner advertising space. Read More...
View articleThree panelists discuss how home networks will pave the road for next-generation entertainment. (Read: in the future some time ) Read More...
View articleThe effort will make mobile advertising more attractive and less costly for advertisers. Read More...
View articleExpanding a two-year relationship, the Santa Clara, Calif., portal will use the Cambridge, Mass., firm's EdgeScape service to target ad delivery. Read...
View articleAs ACTV and OpenTV hammer out the details of their association, one privacy group voices concerns about targeted interactive TV marketing. Read More...
View articleBig-name industrial designers and artists lend their talents to boost the portal's attractiveness to advertisers. Read More...
View articleThe Alley online ad sales firm maintains it's still independent, despite continued consolidation in the sector. Read More...
View articleThe move to take Agency.com private may foreshadow additional M&A activity within the troubled interactive shop sector. Read More...
View articleThe Online Publishers Association intends to focus on the advertising community, media, government. Also on the agenda: intellectual property rights, ...
View articleThe interactive giant is shelling out millions in online inventory for technology to beef up its infrastructure. Read More...
View articleA new service from pay-for-performance search engine LookSmart is targeting what it says are shortcomings in market leader GoTo.com's offerings. Read ...
View articleIt's not just the Internet that can move in Internet time but also the new markets the Internet creates. Broadband is one such market. It's the one up...
View articleMedia planners are more likely to make banner ad or enhanced TV buys than buys on most offline media, according to a new Myers Reports study. Read Mor...
View articleAccording to a new Jupiter study, marketers underestimate the value of online branding campaigns -- a fact that's due to the industry's lack of a good...
View articleA new trade campaign for the company's adMonitor serving technology is aimed at offering publishers an alternative to DoubleClick. Read More...
View articleOptimistic IDC findings suggest that most U.S. companies are using online marketing in one form or another -- and more than half are looking to outsou...
View articleAberdeen Group predicts that hosted ASP solutions will continue to boom through 2002, while CRM applications will grow in prominence to threaten the m...
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