E-commerce marketers aren't bothering to track "word-of-mouth," nor are they working to retain truly loyal customers who might serve as brand promoter...
View articleA Datamonitor poll finds more than half of European Web users made a purchase or sought more information based on an online ad. Read More...
View articleIAB-endorsed studies conclude that online advertising has abranding impact. Read More...
View articleFor $68.1 million, New York-based Cross Media will grab the troubled online direct marketers' technology, recipient list and $50 million in cash. Read...
View articleThe cash-strapped Chicago online marketer finds a new sales channel in the Web sweepstakes firm. Read More...
View articleRevenues from the NYTD operations fell off by more than $2 million in the second quarter, a 12 percent drop from the same year-ago period. Read More...
View articleStruggling for credibility from advertisers, representatives from the IAB and major publishers touted their own studies in a lavish press event at Dou...
View articleExecutives remain upbeat on a late 2001 advertising upturn -- meanwhile, they say they'rehappy to continuepost-merger integration efforts, in expectat...
View articleThe media giant finds a manufacturer for its TiVo-enabled set-top box, in return for considerable online and offline advertising. Read More...
View articleTo avoid the same privacy concerns encountered by the Internet industry, experts say it's important for interactive television to address concerns whi...
View articleGrey follows Interpublic's announcement of an interactive television strategy with an agreement to roll outthe Alley firm's SpotOn technology in the U...
View articleResponding to bulletin board speculation and false information, TMPand HotJobs reaffirm their dual positioning. Read More...
View articleA consumer advocacy outfit says that "featured" listings aren't clearly distinguished as being paid -- potentially to users' detriment. Read More...
View articleThe wireless technology firm has inked deals with Capitol Records, Columbia Records Group, Epic Records Group, TVT Records and VirginRecords America. ...
View articleThe industry giant aims to boost awareness of all of its products, with a new campaign designed by Grey Worldwide. Read More...
View articleConsumer packaged goods manufacturers are showing some sizable branding returns from online media, according to Dynamic Logic. Read More...
View articleLevi Strauss debuts Web movie; Jupiter taps new CEO; New Line goes wireless for "Rings". Read More...
View articleThe electronics giant's 550 Digital Media Ventures aims to use the Web publisher to push other Sony products. Read More...
View articleIn the real world, stores collect sales taxes from people and then pay the money to local government. But where is the store in cyberspace? Who'll pay...
View articleEngage's numbers indicate that site visitors who clicked-through areless likely to convert, and less likely to return. Read More...
View articleExclusive: CMGI's dying AdForce unit is set to find a buyerfor its assets -- or it will terminate its services within days, strandingclients. Read Mor...
View articleThe film studio hopes to pack seats this summer using wireless, "takeover ads" and immersive gaming efforts. Read More...
View articleEmerging Interest takes over Flash group; Enliven reorganizes; VeticalNet taps DoubleClick. Read More...
View articlePet lovers, who America Online says makes up about 21 million of its users, will start seeing ads for Friskies, Fancy Feast and ALPO through the arran...
View articleDespite being caught off-guard by AdForce's closure, the Alley-based firm said it's on-track to switch its publishers over to Connect. Read More...
View articleThe two companies have expanded their existing strategic alliance,and will now work together to drive increased worldwide brand awareness,create an e-...
View articleFor StarMedia, the extension marks a thumbs-up from one of its largest marketing partners -- and a traditional on and offline advertiser with deep poc...
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