Howto End the Ad Slump
Media

Howto End the Ad Slump

25y Dana Blankenhorn

Howto End the Ad Slump

Are you wondering why Madison Avenue hasn't rushed in yet to grab the ad-business bargains left by the dot-bomb? Dana says we have to speak their lang...

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Got Electricity?
Media

Got Electricity?

25y Dana Blankenhorn

Got Electricity?

Until we get seriously cracking and find a new long-term energy solution, Dana says forget any free burrito deliveries.We've got a big problem. Read M...

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UPDATE: marchFIRST Outlines Chapter 11 Plan
Media

UPDATE: marchFIRST Outlines Chapter 11 Plan

25y Kate Kaye

UPDATE: marchFIRST Outlines Chapter 11 Plan

The Internet consultant outlines its immediate course of action regarding its Chapter 11 filing. Also, details on recent transactions. Read More...

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AOL Tweaks Ads on Watchdog Recommendation
Media

AOL Tweaks Ads on Watchdog Recommendation

25y Christopher Saunders

AOL Tweaks Ads on Watchdog Recommendation

The online giant submits to the Better Business Bureau's inquiries onits privacy claims. Read More...

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TribalDDB Considering Acquisitions
Media

TribalDDB Considering Acquisitions

25y Christopher Saunders

TribalDDB Considering Acquisitions

The Omnicom-affiliated interactive shop is restructuring internallyin preparation to buy up one of its troubled competitors. Read More...

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24/7 Media to Sell Third-Party Ad Serving Unit
Media

24/7 Media to Sell Third-Party Ad Serving Unit

25y Christopher Saunders

24/7 Media to Sell Third-Party Ad Serving Unit

24/7 is in talks to "monetize" its in-house ad serving solution, Sabela. Read More...

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Court Lifts Restraining Order Against Juno
Media

Court Lifts Restraining Order Against Juno

25y Andy Bourland

Court Lifts Restraining Order Against Juno

A federal judge declined NetZero's motion to extend a restraining order leveled at Juno in January. Read More...

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24/7 Media Engages in More Restructuring
Media

24/7 Media Engages in More Restructuring

25y Zachary Rodgers

24/7 Media Engages in More Restructuring

The New York-based online ad firm issues 100 pink slips, closesunspecified offices, and installs a new COO. Read More...

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Quarterly Revenues Slipping for DoubleClick
Media

Quarterly Revenues Slipping for DoubleClick

25y Christopher Saunders

Quarterly Revenues Slipping for DoubleClick

The ad giant beats the Street, but warns about the future -- amidwaning income from its important technology unit. Read More...

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Amicada Signs First Publisher
Media

Amicada Signs First Publisher

25y Christopher Saunders

Amicada Signs First Publisher

Unilever is on board, and the rich media advertising startup says ithas several more clients on the way now that it's finding outlets for itsads. Read...

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Enliven Taps Kliger as CEO
Media

Enliven Taps Kliger as CEO

25y Christopher Saunders

Enliven Taps Kliger as CEO

A former CTO will oversee one of the first rich media ad players asit tries to limit its exposure to the turbulent Web ad market. Read More...

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Screenplay for an Era
Media

Screenplay for an Era

25y Dana Blankenhorn

Screenplay for an Era

Dana's heard a ton of horror stories about domain names, but none as downright hilarious as that of MicroStrategy. Maybe it's time to turn the Interne...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

25y Christopher Saunders

IAR Bits and Bytes

Real Media launches a new U.S. product while its former CEO joinsTicketmaster; Responsys and WebSideStory secure funding; and a marchFIRSToffice is bo...

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Light at the End of the Tunnel
Media

Light at the End of the Tunnel

25y Dana Blankenhorn

Light at the End of the Tunnel

In today's economy, when someone claims to see a light at the end of the tunnel, we might be skeptical. But Dana doesn't think Jeff Bezos is hallucina...

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Microsoft Promoting Office XP's Usability With Web Campaign
Media

Microsoft Promoting Office XP's Usability With Web Campaign

25y Christopher Saunders

Microsoft Promoting Office XP's Usability With Web...

An online marketing effort hopes to build buzz around the reduced role of that annoying paperclip in Office XP. Read More...

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Advertising Reliance Still a Drain on Yahoo!'s Bottom Line
Media

Advertising Reliance Still a Drain on Yahoo!'s Bottom Line

25y Christopher Saunders

Advertising Reliance Still a Drain on Yahoo!'s Bot...

While narrowly beating revenues, the online media giant said itwould cut 12 percent of its workforce to stay on top of declining adrevenue. Read More...

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When the Music's Over...
Media

When the Music's Over...

25y Douglas Quenqua

When the Music's Over...

In the face of increased advertising fees prompted by actors,streaming radio sites are getting their plugs pulled for a while. Read More...

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Bluestreak Launches Repurposing Tool
Media

Bluestreak Launches Repurposing Tool

25y Christopher Saunders

Bluestreak Launches Repurposing Tool

The rich media technology firm hops into the fray with tools to add animation and data-collection to banner ads. Read More...

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Management Changes at Mediaplex
Media

Management Changes at Mediaplex

25y Christopher Saunders

Management Changes at Mediaplex

Co-founder Raifman remains chairman, as a seasoned operations executive is brought in. Read More...

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Venture Funding in the Real World
Media

Venture Funding in the Real World

25y Dana Blankenhorn

Venture Funding in the Real World

Believe it or not, lots of people started companies before there was venture capital. Instead of crying over the past, Dana says it's time to become a...

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Reciprocal to Power Black Crowes Web Promotion
Media

Reciprocal to Power Black Crowes Web Promotion

25y Christopher Saunders

Reciprocal to Power Black Crowes Web Promotion

Music label V2 Records aims to encourage sales of the upcoming "Lions," while the Alley-based DRM play strikes another online marketing deal. Read Mor...

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IAB Changes Name, Tweaks Organization
Media

IAB Changes Name, Tweaks Organization

25y Christopher Saunders

IAB Changes Name, Tweaks Organization

Now called the "Interactive Advertising Bureau," the industry group will focus on promoting online media buying and selling. Read More...

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Briefing.com Making CNBC Ad Buy
Media

Briefing.com Making CNBC Ad Buy

25y Christopher Saunders

Briefing.com Making CNBC Ad Buy

One dot-com is finding a silver lining to the across-the-board ad slowdown: that Web firms can again launch traditional media campaigns. Read More...

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Women.com Designs Clorox Site
Media

Women.com Designs Clorox Site

25y Christopher Saunders

Women.com Designs Clorox Site

"Generations & Innovations" will link Clorox's brands with old-time nostalgia, while dishing out household cleaning tips. Read More...

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Viant COO Resigns
Media

Viant COO Resigns

25y Susan Kuchinskas

Viant COO Resigns

The trouble-stricken Boston Internet consultancy cites no reason for Ben Levitan's departure. Read More...

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NBC Pulls Plug on Online Media Venture, NBCi
Media

NBC Pulls Plug on Online Media Venture, NBCi

25y Anna Maria Virzi

NBC Pulls Plug on Online Media Venture, NBCi

UPDATE: At a time when many Internet companies are in trouble, GE's NBC hasdecided to absorb its online media company. Read More...

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We're Taking Over
Media

We're Taking Over

25y Dana Blankenhorn

We're Taking Over

The world hasn't all gone online yet. But Dana says there is one niche, a big niche, where we are taking over. Read More...

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