"Attention Kmart Shoppers!" -- the retail giant taps TBWA/Chiat/Day for the online component of a campaign to "revitalize" the store's image. Read Mor...
View articleJust when Dana thinks every market research method has been found, he runs into someone like David Holtzman. Read More...
View articleDigital Pulp lands new clients; Real Media weathers "Storm of the Century;" Search Engine Optimizer gives guarantees. Read More...
View articleDo you "get it" -- the Internet, that is? Well, Dana says maybe if we start listening to people outside Internet commerce, we can profit, too. Read Mo...
View articleThe Wall Street Journal reports that three major music labels could be close to their own licensing deal to offer music online. Read More...
View articleDivine picked and choosed the parts of marchFIRST that looked good for the pickin', and a new company, Divine Whittman-Hart, is born... Read More...
View articleIt's good news for the New York-based ad network, and for theindustry. Read More...
View articleThe Boston-based interactive shop will create mobile marketingprograms using AvantGo's technology. Read More...
View articleWith two admitted hacks this week, and a third alleged by reports onThursday, DoubleClick's security woes could hurt its launch of upcomingproducts. R...
View articleThe online agency will be rolled into Grey's global media buyer. Read More...
View articleThe troubled interactive shop will cut 35 percent of its work force and is in discussions with the Omnicom agency -- the parent of a competitor. Read ...
View articleThe battered interactive shop lands an agreement to developadditional sites for CBS Entertainment. Read More...
View articleThe ISP aims to enter radically new territory, with a curious planto offer advertisers rich media wireless ads. Read More...
View articleThe New York-based research giant forces PC Data out of the tracking business, and slaps two others players with lawsuits. Read More...
View articleAmid the recent online security concerns, Junkbusters.com president urges Congress to probe online profiling companies. Read More...
View articleWhat do you want to be when you grow up? According to Dana, it's a tough question, but the time has come in this dot-bomb economy to demand the truth ...
View articleB2B Works and Be Free Sign Clients, MatchLogic Adds E-mail Addresses, UMGi Looks to Boost Adoption Read More...
View articleThe company's bar codes will be included in Verizon's new SuperPages directories in several U.S. markets. Read More...
View articleThe arbs, short for arbitrageurs, have arrived and are circling their next prey -- EarthLink. And Dana's come to a reluctant conclusion. Read More...
View articleTalk of a marchFIRST bankruptcy has been going on for a while, but has been heightened by the recent chain of events above and beyond yesterday's lay ...
View articleThe troubled ad network continues its effort to streamline and refocus by selling its site-side research business. Read More...
View articleMiller Lite and Sony Pictures are turning to design shops to create branded online games -- which some think could become the future of Internet adver...
View articleNetValue and comScore will purchase assets of the metrics firm. Read More...
View articleExpert help on the Web isn't hard to find, it's just scattered in 10,000 places. Dana suggests how to look for it. Read More...
View articleIf you turn to the Web for play-by-plays of your favorite baseball team, Major League Baseball has a little message for you: no more freeloading. Read...
View articleWith the public market spurning online advertising companies, the ad sales firm has ditched plans for a $57 million IPO. Read More...
View articleWith revenues plunging, the Boston Web consultancy is forced to swallow a second dose of layoff news and shut three offices. Read More...
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