PeoplePC Debuts Offer-Delivery Browser Add-On
Media

PeoplePC Debuts Offer-Delivery Browser Add-On

25y Christopher Saunders

PeoplePC Debuts Offer-Delivery Browser Add-On

The low-cost PC and Internet access company debuted a product that delivers partners' special deals to users. Read More...

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Salon.com Rolls Out Larger Ads, Plans for Subscription Service
Media

Salon.com Rolls Out Larger Ads, Plans for Subscription Service

25y Christopher Saunders

Salon.com Rolls Out Larger Ads, Plans for Subscrip...

The Web publishing bellwether will follow the lead of the IAB and others, as well as launching an ads-free premium service. Read More...

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CoolSavings Posts Widening Loss, Searching for Cash
Media

CoolSavings Posts Widening Loss, Searching for Cash

25y Christopher Saunders

CoolSavings Posts Widening Loss, Searching for Cas...

After narrowly missing guidance, the Chicago-based online couponer is looking for private investors and trying to get its banks off its back, as it en...

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Terra Lycos' Rating Next on Goldman's Chopping Block
Media

Terra Lycos' Rating Next on Goldman's Chopping Block

25y Christopher Saunders

Terra Lycos' Rating Next on Goldman's Chopping Blo...

Two weeks after downgrading Yahoo!, another major ad-supported portal goes under the microscope. Read More...

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AAAA, IAB Agree on Web Media Buying Terms
Media

AAAA, IAB Agree on Web Media Buying Terms

25y Jack Marshall

AAAA, IAB Agree on Web Media Buying Terms

New Web ad placement and ordering guidelines aim to make the process easier for agencies, planners and publishers. Read More...

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Pepsi, Yahoo! At It Again with Britney Spears Promotion
Media

Pepsi, Yahoo! At It Again with Britney Spears Promotion

25y Christopher Saunders

Pepsi, Yahoo! At It Again with Britney Spears Prom...

The portal's Fusion Marketing program celebrates its third program with Pepsi. Read More...

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24/7 Media Adds Personalization Product to Lineup
Media

24/7 Media Adds Personalization Product to Lineup

25y Christopher Saunders

24/7 Media Adds Personalization Product to Lineup

The New York-based ad network beefs up its e-mail marketing products, as the ad networks scramble to cope with what analysts are predicting will be a ...

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Snowball.com to Reduce House Ads, Make Inventory "Less Predictable"
Media

Snowball.com to Reduce House Ads, Make Inventory "Less Predictable"

25y Christopher Saunders

Snowball.com to Reduce House Ads, Make Inventory "...

The beleaguered youth-oriented Web publisher said it would unveil a series of initiatives to avoid ad clutter. Read More...

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Yahoo, The Future!
Media

Yahoo, The Future!

25y Dana Blankenhorn

Yahoo, The Future!

The Internet boom is over. But if you can look beyond the bust and apply the old rules to the new medium in a coherent, meaningful way, Dana says you ...

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Lycos Debuts New Ads, Signs Anna Kournikova As Spokeswoman
Media

Lycos Debuts New Ads, Signs Anna Kournikova As Spokeswoman

25y Christopher Saunders

Lycos Debuts New Ads, Signs Anna Kournikova As Spo...

The Waltham, Mass.-based Web portal said a sizable Web contest -- which will use the Russian-born tennis star's name -- and media spend will not only ...

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Volvo Taps Emerging Media in Car Promotion
Media

Volvo Taps Emerging Media in Car Promotion

25y Christopher Saunders

Volvo Taps Emerging Media in Car Promotion

Aiming to top its earlier online-only launch of the new S60 sedan, Volvo is debuting a Web, WebTV, WAP and PocketPC-based campaign in conjunction with...

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How to Really Take Back the Net
Media

How to Really Take Back the Net

25y Dana Blankenhorn

How to Really Take Back the Net

What if each savvy Internet marketer donated a few hours to teach just one friend about the Internet, and that friend taught another friend? According...

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Nokia Launches Ad Campaign for IP Networking Unit
Media

Nokia Launches Ad Campaign for IP Networking Unit

25y Christopher Saunders

Nokia Launches Ad Campaign for IP Networking Unit

A worldwide campaign aims to leverage Nokia's "people-friendly" consumer brand to support its B2B products. Read More...

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Alloy Online Hits Cash Profitable Q4
Media

Alloy Online Hits Cash Profitable Q4

25y Rob Graham

Alloy Online Hits Cash Profitable Q4

The teen-focused Web publisher predicts cash profitability for the coming year. Read More...

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Rivals Banks on Subscription Plan
Media

Rivals Banks on Subscription Plan

25y rumo

Rivals Banks on Subscription Plan

The online sports network taps into the subscription market to boost revenues. Read More...

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Jackpot.com Snaps Up BigPrizes.com
Media

Jackpot.com Snaps Up BigPrizes.com

25y Christopher Saunders

Jackpot.com Snaps Up BigPrizes.com

The move by idealab! promotions firm Jackpot.com comes as online promotions are gaining in importance -- as banner ads continue to lose ground. Read M...

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Modem Media Sees Before-Charges Profit
Media

Modem Media Sees Before-Charges Profit

25y Christopher Saunders

Modem Media Sees Before-Charges Profit

Layoffs and office closings have apparently worked for the firm -- which earned more, despite less revenue. Read More...

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Merrill: Online Ad Market to Decrease 25% in 2001
Media

Merrill: Online Ad Market to Decrease 25% in 2001

25y Christopher Saunders

Merrill: Online Ad Market to Decrease 25% in 2001

Further bad news emerges from Henry Blodget and company about the state and future of Web advertising. Read More...

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Entrepreneur of the Year
Media

Entrepreneur of the Year

25y Dana Blankenhorn

Entrepreneur of the Year

Who is Randy Conrads? And why does he have the potential to be your worst nightmare? According to Dana, he might scare you, but his bottom line will c...

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Leapnet Claims In-House Web Shops Caused Staff Changes
Media

Leapnet Claims In-House Web Shops Caused Staff Changes

25y Christopher Saunders

Leapnet Claims In-House Web Shops Caused Staff Cha...

There was a time when hulky brick-and-mortars needed a certified e-consultant to give them "click-and-mortar" cred. Not any longer, says the Chicago-b...

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SkyGo in Rep Deal with Hong Kong's AdSociety
Media

SkyGo in Rep Deal with Hong Kong's AdSociety

25y Christopher Saunders

SkyGo in Rep Deal with Hong Kong's AdSociety

An independent player in wireless ad technology will gain a sizable footprint in Asia through a new sales agreement. Read More...

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CBS MarketWatch.com Hops On Revenue-Hunting Bandwagon
Media

CBS MarketWatch.com Hops On Revenue-Hunting Bandwagon

25y Christopher Saunders

CBS MarketWatch.com Hops On Revenue-Hunting Bandwa...

New ad formats and pricing is making the stock market news site somenew clients -- but at the expense of possible user irritation. Read More...

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Breaking out of the Box
Media

Breaking out of the Box

25y Dana Blankenhorn

Breaking out of the Box

The Internet recession has become a technology recession, and it may yet become a full-blown economic recession. No one is immune -- and if you want t...

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DoubleClick Shuts Down Australian Media Business
Media

DoubleClick Shuts Down Australian Media Business

25y Matthew G. Nelson

DoubleClick Shuts Down Australian Media Business

The online ad network will shut down its Australian presence and transfer operations to its Hong Kong office. Read More...

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Yahoo!'s Head of Sales Resigns
Media

Yahoo!'s Head of Sales Resigns

25y Christopher Saunders

Yahoo!'s Head of Sales Resigns

The Santa Clara, Calif.-based Web portal's top salesman departsfollowing its first-ever earnings warning, on shortfalls in ad revenue. Read More...

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IAB: Agencies Have "Overwhelming Support" for New Ad Units
Media

IAB: Agencies Have "Overwhelming Support" for New Ad Units

25y Christopher Saunders

IAB: Agencies Have "Overwhelming Support" for New ...

The Internet Advertising Bureau says ad agencies and media planners like its new ad types. Read More...

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CMGI Considering AdForce Sale
Media

CMGI Considering AdForce Sale

25y Christopher Saunders

CMGI Considering AdForce Sale

CMGI's "other" ad serving firm could go the way of 1stUp.com and iCAST -- falling victim to an effort to cut costs. Read More...

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