Intel to Launch Pentium 4 Ads, New Tagline
Media

Intel to Launch Pentium 4 Ads, New Tagline

25y Christopher Saunders

Intel to Launch Pentium 4 Ads, New Tagline

The chipmaker reprises its Pentium III spots, featuring the Blue Man Group. Read More...

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L90 Beats Street by a Penny
Media

L90 Beats Street by a Penny

25y Christopher Saunders

L90 Beats Street by a Penny

Online ad network and marketing firm L90 posted better-than-expected results and said its system revenue has increased for a twelfth straight quarter....

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What's Really Wrong With Yahoo?
Media

What's Really Wrong With Yahoo?

25y Dana Blankenhorn

What's Really Wrong With Yahoo?

Yahoo!'s problem doesn't lie in its business model, or even in its balance sheet. Dana argues it's simply that Yahoo! is horrible at acquisitions. Rea...

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Rare Medium Gives Q4 Results, CFO Departs
Media

Rare Medium Gives Q4 Results, CFO Departs

25y Erin Joyce

Rare Medium Gives Q4 Results, CFO Departs

The chief financial officer of interactive services and incubator firm Rare Medium Group has resigned, the company announced during its earnings resul...

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Yahoo! Launches Paid Listings Service
Media

Yahoo! Launches Paid Listings Service

25y Christopher Saunders

Yahoo! Launches Paid Listings Service

The portal looks to squeeze more money out of its directories. Read More...

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The Napster Debate Goes on and On
Media

The Napster Debate Goes on and On

25y Dana Blankenhorn

The Napster Debate Goes on and On

Where's the incentive to change a problem if you can sue it away? Find out why it's time for the industry to adapt to the new technical realities and ...

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Mediaplex Bests Third Quarter Performance
Media

Mediaplex Bests Third Quarter Performance

25y Christopher Saunders

Mediaplex Bests Third Quarter Performance

After missing its revenue estimates last quarter and restructuring, the San Francisco marketing technology firm meets Street predictions. Read More...

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AdFlight CEO Steps Aside
Media

AdFlight CEO Steps Aside

25y Christopher Saunders

AdFlight CEO Steps Aside

The company's founder and chief executive will focus on technology after ceding thetop post to a board member. Read More...

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Engage: We'll Meet or Beat Guidance
Media

Engage: We'll Meet or Beat Guidance

25y Christopher Saunders

Engage: We'll Meet or Beat Guidance

The struggling ad network released yet another grain of information about its coming quarterly performance, in what's becoming a trend of sporadic com...

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New York Times Digital Snares Distribution on Yahoo!
Media

New York Times Digital Snares Distribution on Yahoo!

25y Pamela Parker

New York Times Digital Snares Distribution on Yaho...

Yahoo! readers will soon see headlines from the New York Times' interactive unit. Read More...

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Rich Media Ad Firm ePod Closes Doors
Media

Rich Media Ad Firm ePod Closes Doors

25y Christopher Saunders

Rich Media Ad Firm ePod Closes Doors

The move comes as a surprise following recent deals netting it $18 million in funding. Read More...

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Acceptable Use
Media

Acceptable Use

25y Dana Blankenhorn

Acceptable Use

Is your company currently reviewing its "acceptable use policy" for the Internet? Well, if it's defining file-sharing programs as unacceptable like Cl...

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Bluestreak Nabs $3 Million from AOL Time Warner
Media

Bluestreak Nabs $3 Million from AOL Time Warner

25y Christopher Saunders

Bluestreak Nabs $3 Million from AOL Time Warner

The rich media production, management and tracking player landed a total of $19.5 million in its second round of financing, and aims to expand to wire...

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Netscape Spots Seek to Brand Portal in Wake of Merger
Media

Netscape Spots Seek to Brand Portal in Wake of Merger

25y Christopher Saunders

Netscape Spots Seek to Brand Portal in Wake of Mer...

AOL's "other" portal this week launched its first ad campaign since the merger with Time Warner, giving some clues as to how Netscape.com might be pos...

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Study: Search Listings Better at Branding, Sales Than Banners
Media

Study: Search Listings Better at Branding, Sales Than Banners

25y Christopher Saunders

Study: Search Listings Better at Branding, Sales T...

A new study by market intelligence firm NPD Group is ammo in GoTo's campaign to win support for its model. Read More...

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MyPoints.com Misses Street
Media

MyPoints.com Misses Street

25y Christopher Saunders

MyPoints.com Misses Street

The firm exceeded expected losses for both the year and the fourth-quarter, although it said its pay-for-performance CyberGold division would help its...

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Walgreens.com Launches First Marketing Campaign
Media

Walgreens.com Launches First Marketing Campaign

25y Christopher Saunders

Walgreens.com Launches First Marketing Campaign

The drugstore retailer aims to boost traffic to its online presence through a series of new spots highlighting the site's ease-of-use. Read More...

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MarchFIRST Misses Street by Wide Margin, Cuts Q1 Estimates
Media

MarchFIRST Misses Street by Wide Margin, Cuts Q1 Estimates

25y Christopher Saunders

MarchFIRST Misses Street by Wide Margin, Cuts Q1 E...

The gigantic Web interactive shop posts another disappointing quarter -- and a staggering $6.8billion net loss. Read More...

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GM Strikes Marketing Pact with Spanish-Language Portal Univision.com
Media

GM Strikes Marketing Pact with Spanish-Language Portal Univision.com

25y Christopher Saunders

GM Strikes Marketing Pact with Spanish-Language Po...

General Motors hopes to boost its Hispanic market penetration with a deal with theleading Spanish-language broadcaster's Web portal. Read More...

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Bolt Acquires U.K Text Messaging Firm
Media

Bolt Acquires U.K Text Messaging Firm

25y Brian Massey

Bolt Acquires U.K Text Messaging Firm

Bolt said it would integrate Fonepark's two-way SMS messaging service into its Web- and WAP-based tools. Read More...

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Opportunity in Paranoia
Media

Opportunity in Paranoia

25y Dana Blankenhorn

Opportunity in Paranoia

A little paranoia won't destroy you in the e-tailing business. In fact, find out why seizing the opportunities and profiting from them is what it's re...

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Arizona Firm Agrees to Buy AdZone Interactive
Media

Arizona Firm Agrees to Buy AdZone Interactive

25y Christopher Saunders

Arizona Firm Agrees to Buy AdZone Interactive

The merger would help AdZone expand its media monitoring and tracking operations. Read More...

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Civil Liberties, Consumer Groups Propose Privacy Framework
Media

Civil Liberties, Consumer Groups Propose Privacy Framework

25y Christopher Saunders

Civil Liberties, Consumer Groups Propose Privacy F...

Groups including the ACLU, Consumers Union and others are recommending that Congress adopt definite policies regarding the collection and use of consu...

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NetNumina Lays Off 23
Media

NetNumina Lays Off 23

25y Brian Morrissey

NetNumina Lays Off 23

The Boston-based professional Web services firm cuts its staff from 200 to 177 in a bid to reach profitabililty before year's end. Read More...

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Congressional Group to Study Web Bugs
Media

Congressional Group to Study Web Bugs

25y Christopher Saunders

Congressional Group to Study Web Bugs

With support by groups like the Privacy Foundation, legislative backing for greater awareness of cookie technology could be in the works. Read More...

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Sprint, EarthLink Adjust Alliance
Media

Sprint, EarthLink Adjust Alliance

25y Robyn Greenspan

Sprint, EarthLink Adjust Alliance

The two companies agreed to give each other some breathing room in a co-branding agreement, also ending the possibility of a September takeover. Read ...

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NBA Aims to Aggregate Web, E-mail, Sales Data
Media

NBA Aims to Aggregate Web, E-mail, Sales Data

25y Christopher Saunders

NBA Aims to Aggregate Web, E-mail, Sales Data

San Mateo, Calif.-based E.piphany lands a non-traditional client in a sizable market. Read More...

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