While it typically conjures up images of consumers clamoring for deals on big ticket items, American retailer Walgreens is hoping that this year it ca...
View articleMove over humans. When it comes time to promote their products and services, more and more brands are turning to social media influencers who have fur...
View articleIn March, LinkedIn launched Sponsored InMail, an ad solution that allows marketers to send promotional messages to the InMail inboxes of LinkedIn user...
View articleBlack Friday and Cyber Monday are right around the corner, but the world's biggest online shopping event, Singles' Day, occurred last Friday, November...
View articleThe 2016 US presidential election was one for the ages. Read More...
View articleFacebook Messenger was the fastest growing app of 2015 and this year, as many expected, Facebook moved to monetize the messaging app, which now has mo...
View articleElection 2016 is over and Republican presidential nominee Donald Trump claimed the presidency in a victory that most pollsters didn’t see coming...
View articleWhen Amazon Echo launched in 2014, some questioned its utility. Fast forward to 2016 and awareness of Echo, which can now be used to order physical an...
View articleBy some estimates, Google and Facebook are capturing upwards of 80% of every new dollar spent on digital advertising, but with the pool of dollars spe...
View articleMobile devices currently account for more than half of all internet use on a global level, and yet, many websites are still not mobile-friendly. Even ...
View articleGoogle’s Accelerated Mobile Pages (AMP) initiative has gained significant traction in the past 12 months, and high-profile publishers such as Th...
View articleEarlier this month, Snapchat stopped autoplaying video Snaps on its platform. Almost immediately, view counts for some of the top Snapchat accounts dr...
View articleLong web forms can deter customers, and one way to reduce the workload is to remove unnecessary fields and questions. Your customers will understand ...
View articleOur research shows that 80% of Mainland Chinese tourists to Hong Kong have already made their purchasing decisions before travel to the city – largely...
View articleElection 2016 will be over soon, and the coming weeks will no doubt see a flurry of ads as the campaigns and their supporters make a final effort to i...
View articleBlockchain will transform your brand, no matter your industry. Technology and finance visionaries have evangelized the technology’s potential for year...
View articleEarlier this year, Google made a change to its privacy policy that is now drawing criticism from privacy proponents. As detailed by ProPublica, Google...
View articleWhile ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-se...
View articleOn Monday, Netflix reported that it added 370,000 new subscribers in the U.S. in the third quarter, 20% more than the 300,000 it anticipated, and 3.2 ...
View articleSnapchat Discover has been a hit with publishers that want access to the popular messaging app’s highly-desirable audience, and some reports eve...
View articleLittle more than a year ago, Facebook CEO Mark Zuckerberg streamed the first live video from Facebook headquarters. In April of this year, his company...
View articleAccording to Deloitte’s annual retail holiday sales forecast, retailers should expect to see an uptick in both in-store and online sales this coming h...
View articleSpotify, the popular digital music service, is getting into the video ad game with a new ad offering called “branded moments.” Currently, ...
View articleRunning, in some ways, is a lot like content marketing. Why? With running, some articles say a walk would be healthier, while others extol the virtues...
View articleFilling in forms online can be a pain, but good design can make a lot of difference to the user experience. To coincide with our new Marketer’s Guide...
View articleSomething I’m asked frequently at conferences and from marketers is what metrics they should be striving for from their social media marketing. They ...
View articleYesterday, Google announced that it is acquiring FameBit, an influencer marketing platform. The startup, which was founded in 2013, helps brands conne...
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