The Swedish auto manufacturer -- among the most unlikely to undertake a risky Internet campaign -- will launch its new S60 using just the Web and AOL....
View articleThe marriage of DoubleClick and @Plan is subject to some serious pre-nuptial agreement stipulations. Read More...
View articleThe direct-mail coupon company will offer promotions to Atlanta residents using TenSquare's platform. Read More...
View articleIn a break from the trend of weak online marketing revenues, the company says it will report sales doubled from last quarter's. Read More...
View articleA conflict of interest forces the tech giant into the hands of JWT and dot-com agency Tonic 360. Read More...
View articleThe local newspaper said the bookshop around the corner would close if business didn't pick up soon, so Dana and his wife hustled over. Dana thought t...
View articleThe online marketer's mix of data mining and privacy-protecting technology wins it a third round of financing. Read More...
View articleThe company hopes to spread its surfing rewards program and technology abroad, in the face of concerns about its profitability and payment methods. Re...
View articleThe online promotions company suffers from the Internet advertising slowdown. Read More...
View articleEudora hits one million; Rock the Vote to use Superstitials Read More...
View articleA new startup that makes software to track user histories and improve marketing attracts $45 million in funding. Read More...
View articleIntel's sales to Europe fell, the company warned it wouldn't make its number, and the "big cap" and "can't miss" technology outfits all fell out of be...
View articleThe self-policing group's regulations are too lax, industry watchers say. Read More...
View articleThe online rewards company said the move marks the first of an extended European presence. Read More...
View articleProfiles and surfing habits from the free ISP's users will be used in a new research offering, but questions lurk as to the data's applicability. Read...
View articleThe on- and offline marketing powerhouse closed the doors of its e-mail subsidiary in an effort to speed up profitability. Read More...
View articleA year ago it seemed the e-builders outfits like Razorfish, iXL, and U.S. Interactive that combined the disciplines of marketing, strategy, and techno...
View articleSimilar to DoubleClick Boomerang, Engage's Echo product will work with its network-wide database. Read More...
View articleThe consortium's resolutions include single opt-in, customer access to personal profiles, and visible complaint resources. Read More...
View articleThe company markets L90|Perks for opt-in data collection and remarketing, in its first use of webMillions' promotional marketing platform. Read More...
View articleThe ad company hopes to expand into media planning analysis and metrics. Read More...
View articleIn an effort to bolster the brand, the ad agency will take a portion of its fees in the online currency. Read More...
View articleThe cost-per-click ad network announced a $10M stock buyback after suffering spending slowdown woes. Read More...
View articleFreeShop, Be Free Partner; DoubleClick Unit Unveils New Sweepstakes; NetCreations, Promotions.com Team Read More...
View articleThe online flower and gift shop stands to save almost $5.5 million per year under a re-worked marketing pact with the interactive services giant. Read...
View articleThe e-business applications company will be sponsoring U.S. Formula 1 Racing until 2002. Read More...
View articleThe ad network hopes to make its own wireless market by creating, hosting and ad serving on WAP versions of its publishers' sites. Read More...
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