Dana's not talking politics today. Well, not exactly. When Pete Townshend sings, "The party on the left is now the party on the right," he's saying th...
View articleCMGI takes another step to align its operating companies, with AdForce bringing to the network service company its worldwide platform for fast deliver...
View articleThe deal continues Wink's trend of partnering with advertising agencies to expand the use of its interactive TV ads. Read More...
View articleA CMGI worried about profits brings two of its companies together. Read More...
View articleAping companies like AllAdvantage and the now-defunct mValue, the consumer content portal hopes to further monetize its traffic with a sponsored surfi...
View articleIn a deal that continues the online advertising industry's shifting focus to direct marketing products, the Alley-based e-mail marketer will handle OR...
View articleLack of surprises in bellwether quarterly report brings calm to frenzied sector. Read More...
View articleHow little do politicians know about the Internet? They know so little that they don't even know when they're being scammed. That was the lesson of th...
View articleThe companies will collaborate to deliver streaming video banner ads based on location and connection speed. Read More...
View articleThis afternoon, after the market closes, the company that has become thebellwether for ad-supported Internet plays, announces third quarterresults. Re...
View articleA new player in the increasingly controversial offline-online ad convergence market took the wraps off a peripheral-free product with a high-profile m...
View articleThe pay-to-surf company's demise deepens concerns about the model's viability. Read More...
View articleThe Euro RSCG-owned PR agency is poised to enter one of the most healthy segments of the online marketing industry. Read More...
View articleThe industry giant will resell sales force automation software to its DART users. Read More...
View articleThe company's 24/7 Connect ad server generated inaccurate reporting figures and prevented some clients from retrieving their reports. Read More...
View articleAnother victim of online ad revenues, FreeI's Chapter 11 filing ends a tumultuous week for the service. Read More...
View articleWhat really chafes us, bigtime, about politicians is the way they exaggerate the good and deny the bad. Their spokespersons seem even worse, spinning ...
View articleBatnet1, AAA in Marketing Deal; Ailing drkoop.com taps L90; Be Free and CommerceFlow Team Read More...
View articleThe spots are aimed at responding to Monster.com's "When I Grow Up" ads. Read More...
View articleLeveraging another one of its parent company's existing alliances, Engage's pact with a Hong Kong-based telecom giant aims to boost its global expansi...
View articleHave you been asked to visit a "cool new web site" lately? Dana hasn't either, and he's worried. Seems that design projects that were once expected to...
View articleAiling fan club operator executes 10-for-1 reverse stock split; will sell restaurant division. Read More...
View articleThe company said its executive-level changes were the result of internal decisions, rather than pressure from its profit-conscious parent. Read More...
View articleThe online promotional marketer attributes the strong quarter to changes in its business model. Read More...
View articleDana wants to be Napstered. He wants millions of people to exchange this column peer to peer, to download him and copy him and read him at parties. On...
View articleThe adnetwork continues expanding its non-banner ad product offerings, in an effort to compete with larger rivals. Read More...
View articleThe "new economy" is not dead, and rumors to this effect should only buck you up. The market's a perverse thing. When everyone screams buy, everyone's...
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