The online advertising services company beefs up its management team. Read More...
View articleNetscape Nabs LifeMinders; Sci-Fi Taps Chiat/Day Read More
View articleThe WPP Group's flagship hopes to boost its in-house interactive capabilities by purchasing its partner in the $100 million Sun win. Read More...
View articleDoubleClick adds another top-line property to its technology roster. Read More...
View articleO joy. Our politicians have discovered email. The next two weeks will see bipartisan spam wars in the U.S. as both parties try to get out the vote in ...
View articleOnce upon a time, Dana wanted to be a political reporter. He thought that would mean he would be covering history. Instead, he got caught up in techno...
View articleAn online advertising measurement firm says it's cracked AOL proprietary code. Read More...
View articleA leading loyalty marketer joins the flock migrating to wireless. Read More...
View articleAmerican Online lays out its vision for the future of advertising. Read More...
View articleA deal brings together two consumer brand giants for on- and offline programs. Read More...
View articleThe search engine ads taps into the "do-it-yourself" ad market for small to mid-sized advertisers. Read More...
View articleThe world's largest auto manufacturer taps the #2 women's portal for a site designed to increase GM's appeal to a sizable Web demographic. Read More...
View articleThe content portal enlists a second player for its ad-sponsored surfing initiative. Read More...
View articleHounded by a hostile market and a cash crunch, the onlineconsultancy axes 75 and vows a swift return to growth. Read More...
View articleDana's appointing John Bates, cofounder and evangelist of Big Words, as 2000's Marketer of the Year. Why is Dana conferring this signal honor? Because...
View articleThe online marketing and design firm continues a trend of i-shopconsolidation and reorganization. Read More...
View articleThe loyalty marketer will attempt to reach some of Inktomi's most lucrative clients -- high-traffic portals. Read More...
View articleThe firm said it has capabilities linking WAP phones' voice and data streams. Read More...
View articlePennMedia continues efforts to capitalize on its massive newsletter network. Read More...
View articleThe online ad buyer plans a mobile messaging community and a marketing feasibility study. Read More...
View articleDana would like to think this is a facetious question. After all, DoubleClick has an enormous presence in the Internet advertising industry. Yet Doubl...
View articleRich media content distribution networks Gizmoz announces a partnership with Boyz II Men to publicize the group's new album. Read More...
View articleThe online couponer takes to the air with a WAPand SMS deal. Read More...
View articleThe two groups Wednesday unveiled a joint initiative aimed at bridging the digital divide. Read More...
View articleCheap Tickets and SkyAuction.com bank on ad revenue for the first time. Read More...
View articleMaybe you didn't notice it last week, what with the Mideast conflagration and the Wall Street crash, but some big news happened on our beat, too. WebM...
View articleThe yellow pages site will be made available to Palm VII users and include old Bell Atlantic advertisers. Read More...
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