IntraSource joins Impower as one of the few companies offering e-mail list services that traditional direct marketers have had for years. Read More...
View articleWhen it was announced that PRIMEDIA was to purchase About.com, PRIMEDIA's shares shed a fifth of their value within minutes. Did PRIMEDIA even buy a r...
View articleIn the midst of a flailing market, the mobile content service toots its ownhorn as an ad vehicle for "pioneering" advertisers. Read More...
View articleThe yellow pages service expands its yellow page listings and directions services to wireless. Read More...
View articleMediaplex works to gain support for its adXML standard with its first application in automating offline ad buying. Read More...
View articleThree powerful players in the ad serving business agree to make nice. Read More...
View articleDoubleClick forges alliances with two players in the mobile ad business. Read More...
View articleThe Internet isn't a product, or even a set of products. It's a medium, like radio or TV. This is a point being missed by investors looking at web bus...
View articleThe deal enables ACTV to offer its technology to Cylo's clients. Read More...
View articleThe product registration marketer hopes to tap the European market by partnering with a Dutch powerhouse. Read More...
View articleOnline marketing firm USAData netted an additional $6 million from database firm Acxiom. Read More...
View articleThe targeted content marketer continues its growth. Read More...
View articleDana's taking a look at one of the more interesting sidelights of this year's election, the buying and trading of votes. It started baldly enough, wit...
View articleAmid mounting losses, a management shakeup at the loyalty marketer is aimed at turning things around. Read More...
View articleThe $22 million deal will buy ValueClick one of its chief CPC competitors, expand its network and boost its bottom line. Read More...
View articleA pioneering interactive agency feels the pinch. Read More...
View articleNapster offered free music without a business model. Now one of its sworn enemies is endorsing a bolted-on business model while hoping others will joi...
View articleThe maker of the popular handheld organizers wants to communicate its strengths as a software platform with a $100 million ad campaign. Read More...
View articleThe Internet holding and venture company will launch its first ads in a crucial period of restructuring. Read More...
View articleAdForce Asia will supply AdForce narrowband ad serving technology to PacificCentury CyberWorks advertising joint venture AdSociety. Read More...
View articleAOL notches another major offline brand. Read More
View articleToday's All Saints' Day, so it's a good time to talk about who might be the patron saint of the Internet. The Catholic magazine The Tablet announced i...
View articleAltaVista becomes the first domestic search engine to resell Unicast's rich media interstitial ads. Read More...
View articleA pact gives the Alley-based firm access to AOL's membership -- and its merchants. Read More...
View articleUnited Airlines taps Dash to help it retain frequent fliers. Read More...
View articleCharles Schwab and America Online inked a promotional pact, giving the brokerage access to AOL's 28 million users. Read More...
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