The Yahoo! rival rolls out scrolling, scratch-off and expanding banners in a bid to attract advertisers. Read More...
View articleThe company hopes to boost its product suite and bottom line with the acquisition. Read More...
View articleThe Canadian software developer and venture company hopes to become a player in the broadband and emerging media distribution and development business...
View articleWant to get spooked for Halloween? Consider a world in which the plague of spam has wiped out legitimate, responsible email marketers. Read More...
View articleQuite recently, Dana raved about the marketing style of John Bates, cofounder of and evangelist for Big Words, a web site for college students. But Bi...
View articleThe portal's "Buzz Index" consumer research offering is based on consumers' search engine queries. Read More...
View articleOfficials of the industry group said the WAA hopes to enage European counterparts in its effort to standardize technology, procedures and guidelines. ...
View articleVal-Pak, e-centives in couponing deal; AdForce supports EveryWhere with dedicated sales unit; NetZero unveils promotional campaign. Read More...
View articleTwo online and offline content giants aim to form the dominant targeted media company. Read More...
View articleAT&T is breaking up again. It's ironic that its corporate symbol looks like an idealized Death Star from "Star Wars." The thousands of ISPs and optica...
View articleThe company hopes to rebrand for survival, and its ad agency hopes to survive the image it was left with after its 1998 Outpost.com work. Read More...
View articleSearchUP will join the company as it refocuses and rebrands to concentrate on its marketing technology and affiliate business. Read More...
View articleThe firm continues online ad firms' efforts to boost their direct marketing capabilities. Read More...
View articleA company that had hoped to provide branded Internet access on non-computer appliances cuts staff and shifts gears. Read More...
View articleA once-hot online advertising sector appears to be cooling off. Read More...
View article24/7 Media and e-mail marketers Digital Impact and Xchange will integrate streaming video technology into direct mail offerings. Read More...
View articleThe move comes as the company's latest step in transforming itself from a portal to an e-business service provider. Read More...
View articleAd business for sale; management changes to reflect new strategic focus. Read More...
View articleOne of the big stories of 2000 is the entrance of direct marketing discipline into email marketing. Do you know why companies rent paper lists with su...
View articleIn a bold move, Microsoft rolled out a site redesign and new TV ads the same week as a major AOL upgrade. Read More...
View articleThe online advertising company's new president may have some tough work ahead -- breaking bad news to employees. Read More...
View articleEngage looks to outflank a larger competitor and boost European technology sales. Read More...
View articleThe e-mail marketer snags a cool 2.9 million potential customers and a wealth of consumer information. Read More...
View articleDespite a record revenue quarter, the company missed analyst per-share earnings estimates by a penny. Read More...
View articleThe company aims to buy back DoubleClick Media, a JV between DCLK and Asiacontent within two to three years. Read More...
View articleThe Microsoft subsidiary will reimburse customers and launch a consumer education campaign, after the FTC charged it with deceptive advertising. Read ...
View articleA British ad industry group is banking that its "admark" boosts consumer confidence in online marketing. Read More...
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