There's always been a certain amount of paranoia in the ISP community, and at last week's ISPCON conference, the villain was easy to identify. It wasn...
View articleDefenders of the CPM ad model get more ammunition. Read More...
View articleThe Web ad rep firm lands a sizable client while News Corp. gets an "in" with agencies. Read More...
View articleThe wireless community platform inks deals for placement on with two popular carriers' WAP sites. Read More...
View articleThe ad serving giant links up with a major WAP publishing network. Read More...
View articleOn the heels of its missed Q3 earnings, the loyalty marketer says its fourth quarter and fiscal year losses won't be another unpleasant surprise. Read...
View articleThere are big surprises in the air for the Bellheads and cable head ends. Dana's looking at some of them at ISPCON this week. Read More...
View articleThe I-shop conceded that it overspent and got burned by dot-com clients. Read More...
View articleThe e-commerce player narrows its losses after creating an e-mail marketing unit. Read More...
View articleIntegrated on- and offline work will promote and position Sony's newly unveiled lifestyle-oriented retail site. Read More...
View articleNext Generation Network gets some cash to expand its E*Billboard network in a space gathering increasing momentum. Read More...
View articleAn unkind third quarter has given Luminant reason to rethink its strategy. Read More...
View articleDespite difficulties at their U.S. parent companies, both 24/7 Media Asia and Engage Asia will not be cutting staff, the companies said Friday in sepa...
View articleYou know the joke about real estate, that the three key words to know are location, location, and location? Well, at the ISPCON Fall 2000 conference t...
View articleFor sale: One sock puppet icon. One of the saddest things about the demise of Pets.com is the loss of an advertising icon that made me smile every tim...
View articleThe marketing effectiveness metrics firm will have access to24/7's clients, in addition to selling to the ad network company itself. Read More...
View articleThe two companies inked a wide-ranging deal to jointly offer their services to advertisers. Read More...
View articleThe company came up short by a whopping $0.12 per share, and revised its future revenue and profitability estimates. Read More...
View articleThe CEO is replaced as CMGI's flagship advertising company says it will miss revenue expectations for its fiscal first quarter. Read More...
View articleDid the bear bite you? You're not alone. The woods are filled with Internet retailers, content companies, and builders whose stocks are worth pennies ...
View articleGrey unit teams with ACTV; 24/7 Media joins Pass Privilege in resell deal; 1stUp rolls out new ads Read More...
View articleAnotheronline marketer teams with a wireless application developer to link promotions with location-based content. Read More...
View articleResearch indicates that most online banner ads serve corporate orproduct awareness or positioning, rather than to push a sale. Read More...
View articleThe credit card giant is hoping to boost e-commerce sales using its card with a bevy of reimbursement contests and discounts. Read More...
View articleThe industry association sets a high bar for its members, but declines to issue guidelines for location-based advertising. Read More...
View articleAnother would-be public company bows out of the queue, citing volatile market conditions. Read More...
View articleThe company incorporates its database-linked dynamic content technology into a CRM solution. Read More...
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