A lot of e-tailers have looked a lot like whiny children most of this year, at least to investors. And the upcoming holiday season is the "one more ch...
View articleThe online direct marketer said the deal will boost the technology that it uses in its coupon- and reward-serving network. Read More...
View articleAd rep firm Phase2Media will offer e-mail marketing products through a deal with the Palo Alto-based firm. Read More...
View articleUnder U.S. law, the border between one's right to anonymity and the power of the state lies along the line of speech and action. But there is no clear...
View articleAs you sit down to turkey this afternoon, you may not feel there's much to be thankful for. Last year, you felt rich and did work you loved. Now maybe...
View articleE-mail newsletter ad network PennMedia joined the many ad-supported plays moving into the research biz. Read More...
View articleAustralian measurement and research firm Red Sheriff will end this year on a high, announcing an increase in its third round funding. Read More...
View articleWhen the Internet was emerging, everyone agreed that this new medium would bring together people of different backgrounds, nationalities, and ideologi...
View articleExcite@Home's online ad network and technology unit comes under class-action scrutiny for its cookie practices. Read More...
View articleThe e-tail giant rolls out a new TV campaign, again featuring its kitschy, sweater-clad carolers. Read More...
View articleThe company warns that it will post an loss after one-time charges, rather than earning $0.11 per share as expected. Read More...
View articleWhat's ahead for the coming e-Christmas? Conventional wisdom holds that the online arm of real-world stores will shove the dot-coms aside. But are the...
View articleThe pay-for-performance ad network keeps on rolling with its thirdacquisition in two months. Read More...
View articleThe company lands an additional sales channel for its automated,aggregated buying service. Read More...
View articleTwo regional ad networks partner to cross-sell their inventory inthe face of increasing competition from U.S. players. Read More...
View articleWith warnings that it needs an infusion of $50 million hanging in the air, marchFIRST instituted an employee stock option re-issuance program to keep ...
View articleSponsored surfing play AllAdvantage said it will move into the ad repand marketing technology businesses. Read More...
View articleJiffy Lube tests wireless advertising and promotions. Read More...
View articleLocation-based wireless marketing and content play Sonata today confirmed reports that it has cut one-third of its workforce amid a rough season for a...
View articleThe number of new companies advertising online has more than doubled since January, according to AdRelevance, but another firm found that some of the ...
View articleThe start-up will offer optimizationfeatures to its self-service ad buying and serving system. Read More...
View articleDoubleClick Monday announced changes in its international media structure, and made some personnel moves aimed at shoring up its underperforming Abacu...
View articleYou think the Florida secretary of state has problems? Look at what Vinton Cerf, the new chair of ICANN, faces. How he deals with them might affect us...
View articleAfter announcing that it would eliminate 200 positions, 24/7 Media begins breaking the news. Read More...
View articleDiscounts, online attractions and Weezer will boost awareness for the portal's rich media content -- and could pave the way for future efforts at mone...
View articleRemember the push technology debacle? Wireless marketers are, in many ways, repeating the errors of long-gone push vendors. And those who ignore histo...
View articleThe ad serving firm is teaming with a UK company that is trying a familiar business model. Read More...
View article