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View articleA veteran of the 30- and 60-second spot, Monster.com gives direct response TV a try. Read More...
View articleAn established player new to the p-to-p money transfer biz inks a distribution and marketing agreement. Read More...
View articleEvery new industry goes through a boom-and-bust cycle. Some companies never recover from a bust. Others come back stronger. Time will tell how iXL com...
View articleThe Watertown, Mass., company, which manages online marketing campaigns, struggles to survive, despite early backing from CMGI, Intel and Microsoft. R...
View articleA player in the interactive TV advertising space gained some sizableground this week, solidifying deals with several major firms. Read More...
View articleCBS Switchboard.com joins the growing number of firms launchingautomated ad creation and sales program. Read More...
View articleThe Web arm of some of the most famous cartoon characters in theworld picks a leading computer seller to power its many sites. Read More...
View articleTech licensing is becoming the name of the game forthe loyaltymarketer. Read More...
View articleDid your last dot-com go bust? Or are you just looking for a new opportunity? Well, here's a proven business plan, one with a 164-year history. Read M...
View articleA U.S. version could come in Q1, executives say. Read More...
View articleMaking good on an earlier strategic agreement, the pair aims to promote AOL membershipgift-giving during the holidays with a sweepstakes and incentive...
View articleIn the race to capture Internet consumers and their dollars, companies are overlooking the simplest marketing remedies and the most profitable consume...
View articleThe company said it will revamp its service offerings after admitting that it will likely post a sizable loss in fourth quarter and 2001. Read More...
View articleIf you've got a great new Internet business idea, you could very well end up paying a fee -- perhaps a huge one -- to some hoarder sitting on the name...
View articleInteractive TV and product sampling get together. Read More...
View articleOnline recruiter HotJobs.com preaches in Seattle. Read More...
View article24/7 Media lands a new ad sales client in the wireless space. Read More...
View articleThe traditional agency combines its direct marketing and interactive units into a new entity. Read More...
View articleThe firm will slim down to "key industries and clients." Read More...
View articleThe firm will cut about half its staff and senior management, and abandon ad deals with Universal, Coca-Cola and others. Read More...
View articleOnline shoppers worry about credit card security, but the fact has always been that merchants have as much to fear in any transaction as consumers. A ...
View articleThe company criticized "erroneous" assertions in a privacy lawsuit filed against it -- the second such action targeting an online ad firm in a week. R...
View articleThe e-business firm will distribute and market Australian developer Lizard Research's software. Read More...
View articleSeattle-based Real continues its efforts to promote streaming media to advertisers and marketers by signingon with a third-party measurement service. ...
View articleThe loyalty marketer will promote a gift certificate that can be used on- and offline. Read More...
View articleSources suggest a second-round investor had second thoughts about the firm, despite recent deals with two high-profile offline magazines. Read More...
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