Engage Submits New Specs for TrustLabels
Media

Engage Submits New Specs for TrustLabels

26y Josh Schonwald

Engage Submits New Specs for TrustLabels

Engage Inc. thinks it has developed a technologythat will please both consumer privacy advocates and Internet marketers. Read More...

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Online Advertising Equals Online Sales
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Online Advertising Equals Online Sales

26y Michael Pastore

Online Advertising Equals Online Sales

Online advertising by Internet-only retailers has a positive impact when it comesto increasing quality visits to shopping sites, according to report b...

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Revenge of Samuel Insull
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Revenge of Samuel Insull

26y Dana Blankenhorn

Revenge of Samuel Insull

Everyone in the Internet economy loves plain old unfettered free enterprise, but it's hell on long-term planning. Most Internet companies think of lon...

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NBCi Makes Deal with Business Services Portal Bigstep.com
Media

NBCi Makes Deal with Business Services Portal Bigstep.com

26y Josh Schonwald

NBCi Makes Deal with Business Services Portal Bigs...

In striking a deal with Bigstep.com, NBCi hopes to expand itsaudience of small business people and Internet entrepreneurs. Read More...

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Modem Media, DoubleClick Strike Two-Year Deal
Media

Modem Media, DoubleClick Strike Two-Year Deal

26y Josh Schonwald

Modem Media, DoubleClick Strike Two-Year Deal

Striking a deal with DoubleClick is just the latest move by ModemMedias Me-business network. Read More...

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Sonar Expands its Advertising Network
Media

Sonar Expands its Advertising Network

26y Josh Schonwald

Sonar Expands its Advertising Network

In an effort to create more opportunities for target marketing on theInternet, DoubleClick's Sonar has rapidly built its network of nichemarkets. Read...

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Hoover's Online Chooses Workflow Tool for its Ad Campaign
Media

Hoover's Online Chooses Workflow Tool for its Ad Campaign

26y Josh Schonwald

Hoover's Online Chooses Workflow Tool for its Ad C...

Business information portal Hoover's Online picks Solbright's AdSuiteto manage its fast-growing Internet ad business. Read More...

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What I Learned on My Summer Vacation
Media

What I Learned on My Summer Vacation

26y Dana Blankenhorn

What I Learned on My Summer Vacation

Even if you love your home and work, it's good to get away from them for a while - to open your eyes and ears and keep your mouth closed. Dana's been ...

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AdKnowlege Launches Optimization Service
Media

AdKnowlege Launches Optimization Service

26y Josh Schonwald

AdKnowlege Launches Optimization Service

AdKnowledge Monday launched a tool that targets ad agencies andmarketers seeking to outsource their optimization services. Read More...

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Mediaplex Seeks Larger Market, Buys Adware
Media

Mediaplex Seeks Larger Market, Buys Adware

26y Josh Schonwald

Mediaplex Seeks Larger Market, Buys Adware

In buying Adware, a media-management services supplier, Mediaplex makesmove to become a player in the total advertising market. Read More...

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Discovery Taps i-traffic for Marketing Campaigns
Media

Discovery Taps i-traffic for Marketing Campaigns

26y Josh Schonwald

Discovery Taps i-traffic for Marketing Campaigns

Discovery Networks Monday selected i-traffic,to promote its television programming online. Read More...

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Prodigy, SBC Launch Joint Marketing Effort
Media

Prodigy, SBC Launch Joint Marketing Effort

26y Pamela Parker

Prodigy, SBC Launch Joint Marketing Effort

Prodigy and SBC reveal how they'll work together after forging closerties late last year. Read More...

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The ABC's of Marketing to the Y's
Media

The ABC's of Marketing to the Y's

26y Geneva King

The ABC's of Marketing to the Y's

Adopt a fresh, savvy approach when targeting the younger generationonline. Read More...

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LoJack Goes Online With Marketing
Media

LoJack Goes Online With Marketing

26y Pamela Parker

LoJack Goes Online With Marketing

The growing numbers using Internet for car buying information, becomean audience for an vehicle security company. Read More...

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Pets.com Loses Head of Marketing
Media

Pets.com Loses Head of Marketing

26y Pamela Parker

Pets.com Loses Head of Marketing

One of the people behind Pets.com's praised sock-puppet TV campaignhas left the e-tailer. Read More...

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Clickhouse.com, FreeRide.com Forge Pact
Media

Clickhouse.com, FreeRide.com Forge Pact

26y Pamela Parker

Clickhouse.com, FreeRide.com Forge Pact

An advertising network takes advantage of FreeRide.com's promotionalopportunities. Read More...

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Teen Girl Site Launches
Media

Teen Girl Site Launches

26y Pamela Parker

Teen Girl Site Launches

Britney Spears lends her name and image to a new site aimed at girlsaged nine to 17. Read More...

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B2BWorks Lands Business News Publishing Sites
Media

B2BWorks Lands Business News Publishing Sites

26y Pamela Parker

B2BWorks Lands Business News Publishing Sites

B2BWorks beefs up its network with the addition of a variety of tradepublications. Read More...

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OneMediaPlace, Telmar Form Partnership
Media

OneMediaPlace, Telmar Form Partnership

26y Pamela Parker

OneMediaPlace, Telmar Form Partnership

The online media marketplace teams with Telmar to enhance its site. Read More...

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24/7 Media Shifts Standards for E-mail Lists
Media

24/7 Media Shifts Standards for E-mail Lists

26y Pamela Parker

24/7 Media Shifts Standards for E-mail Lists

24/7 Media's e-mail marketing division gets more strict aboutcollecting e-mail addresses. Read More...

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Advertising.com, PhoneOnline.com Team for B2B Wireless Ads
Media

Advertising.com, PhoneOnline.com Team for B2B Wireless Ads

26y Pamela Parker

Advertising.com, PhoneOnline.com Team for B2B Wire...

Two firms partner to enter the business-to-business wirelessadvertising market. Read More...

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AdForce, AgentGO.com Team for Personalized Wireless Ads
Media

AdForce, AgentGO.com Team for Personalized Wireless Ads

26y Pamela Parker

AdForce, AgentGO.com Team for Personalized Wireles...

An advertising and a wireless firm commit to developing relevantwireless ads. Read More...

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Monster.com Holds Agency Review
Media

Monster.com Holds Agency Review

26y Pamela Parker

Monster.com Holds Agency Review

Monster.com could be stepping away from the agency that created "WhenI Grow Up." Read More...

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Bluefly Extends Marketing Relationship with MSN
Media

Bluefly Extends Marketing Relationship with MSN

26y Pamela Parker

Bluefly Extends Marketing Relationship with MSN

Bluefly extends its "portal deal" with Microsoft. Read More...

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Avenue A, 2Roam Team for Wireless Ad Serving, Tracking
Media

Avenue A, 2Roam Team for Wireless Ad Serving, Tracking

26y Pamela Parker

Avenue A, 2Roam Team for Wireless Ad Serving, Trac...

Avenue A becomes the latest Web advertising company to jump into thewireless ad business. Read More...

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L90 Acquires Lottery Site
Media

L90 Acquires Lottery Site

26y Pamela Parker

L90 Acquires Lottery Site

Ad firm L90 hopes to win big by adding more direct marketingcapablities to its suite of services. Read More...

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Advertising.com Leaps Into Ad Serving Biz
Media

Advertising.com Leaps Into Ad Serving Biz

26y Pamela Parker

Advertising.com Leaps Into Ad Serving Biz

Advertising.com licenses its technology to direct marketing firmHotSocket. Read More...

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