Advertising firms continue to recognize the importance of online promotions. Read More...
View articleAmericanGreetings.com picks up advertising agency to retain customers Read More...
View articleAOL drives to the goal with NBA and WNBA. Read More
View articleWhile wireless ad standards organizations deliberate and Internet adcompanies build wireless strategies and technologies, a handful of contentcompanie...
View articleAs pay-for-ad-viewing AllAdvantage.com prepares to gopublic, it's raising the ire of members in the US, by reducing the maximumamount of money it will...
View articleEngage Inc. onMonday revealed the new organizational structure of the media division,which merges Engage's AudienceNet with the operations of acquisit...
View articleDana made a mistake last week when he complained about our industry's lack of SIC codes. Several readers wrote to say SIC is being replaced by a new s...
View articleThe online job site Monday acquired a longtime partner. Read More...
View articleZeroing in on cable viewers' needs will assist advertisers in targeting their promotions. Read More...
View articleNYToday.com, the city guide site ownedby the New York Times' digital division, on Friday announced an all-outmonth-long marketing assault that include...
View articleOnline business-to-business ad network B2BWorks has snagged OfficeMax.com as a client, winning theright to sell ads on the small-business-oriented sit...
View articleCEO Bob Pittman and top America Online executives were in Atlanta this week to spin Ted Turner back in favor of their planned merger with Time Warner....
View articleA U.S.-based e-tailer hopes the brand will help it penetrate the European market. Read More...
View articleIn a move to increase customer loyalty and extend its brand reach, Ask Jeeves Inc. on Thursday announced aseries of children's books, whose content is...
View articleAgency.com, British Airways' longtime interactiveagency, on Thursday called upon Promotions.com todevelop a sweepstakes aimed at pushing the airline's...
View articleThe ISP alleges two of its competitors are guilty of patent infringement. Read More...
View articleWhat does it say when you've been selected to serve advertising at a sitevisited by advertisers, marketers, and media companies? Read More...
View articleE-mail marketer ClickAction and MediaPlex Inc. on Thursday forged an alliance to combine theirtechnologies, and deliver targeted opt-in e-mail ads tha...
View articleDana's not having any luck classifying his business into any of the hundreds of standard industrial classification (SIC) codes recognized by the Depar...
View articleGetting paid has always been a problem in the marketing business. In a downturn, the first bills that savvy payable chiefs put off until next month ar...
View articleCBS and ENDEMOL Entertainment, on Wednesdayenlisted America Online Inc. for their new "Big Brother" reality television series-- a Real World-like game...
View articleReal estate portal HomeStore.comInc. and Dorado.com struck atwo-year deal on Wednesday that puts the financial software company'sapplications for lend...
View articleIn an effort to patch a hole in its list of offerings, DoubleClick Inc. on Wednesdayacquired 60 percent of FlashbaseInc., a start-up that offers a Web...
View articleThe online advertising sector, once a hot prospect with investors, got aserious thumbs-down from an analyst at Internet investment bank Wit Soundview ...
View articleIn an effort to get its content in front of more eyeballs, productinformation and advice site Productopia.com struck a deal with Yahoo! on Thursday,wh...
View articleCMGI's AdForce LLC on Monday inked a deal toserve around 20 million new ads monthly for BRANCHEZ-VOUS!, a French-languageWeb publisher and advertising...
View article