Direct marketer Rapp CollinsWorldwide and HispanAmerica Response Marketing on Thursday formed ajoint venture to tap the U.S. Hispanic market, using bo...
View articleOne of the hardest tasks in marketing is measuring the specific impact a news story is making on the market. The public makes its feelings known about...
View articleUsed car retailer OneGoodCar.com onFriday picked DDB Seattle to handle its$12 to $15 million advertising account, which will involve regionalroll-outs...
View articleOne increasingly popular variety of dot-com incubator has another name:advertising agency. Read More...
View articleY&R 2.1, Young & Rubicam's new agency, onFriday boasted of landing four new accounts for dot-com companies -- Harrods.com, Mall.com, Global Digital Me...
View articleEverAd, a start-up that aims tointegrate advertising into software, is releasing an MP3 technology thatallows advertisers to sponsor specific songs, w...
View articleFinancial information site Worldlyinvestor.com on Friday inked a deal with AltaVista Co. that puts its internationalfinancial content on the AltaVista...
View articleThink you've had a bad week, ducky? Before you feel sorry for yourself today, how about we stage a little pity party for Mr. Richie Rich himself, Giga...
View articleCircline, an online marketplace forarts and antiques, this week launched a four-month $4.4 million marketingpush, which includes a Web site re-design,...
View articleDevelopers of Internet-enabled advertising software defended themselvesThursday against accusations of creating "spyware" and violating the privacyof ...
View articleConsumer researcher CyberDialogue, which filed for its initial public offering last week, onThursday acquired Applied Management Marketing (AIM), the ...
View articleHigh school alumni site ClassMates.com on Thursday signed Beyond Interactive as itsagency of record and kicked off a three-month, $3 million onlineadv...
View articlePromotions player e-centives onThursday struck a wide-ranging multi-year marketing deal with Excite@Home,which also made an investment in the direct m...
View articleUnless you have an Internet-based set-top box on your television, youprobably didn't notice the enhanced advertisement for the Ford Focus on Wednesday...
View articleAdvertising leader DoubleClick onWednesday unveiled a network of six vertical sites aimed at positioning thecompany as an expert resource for advertis...
View articleGeneral Magic, creator of atechnology that allows people to read their e-mail over the telephone, onTuesday struck a marketing deal with JunoOnline Se...
View articleATI Networks, the publishers of ARealGem.com and ArtGems.com, on Wednesday picked Flycast Communications to represent itssites. Read More...
View articleFirst a U.S. district judge orders removal of links from web sites. The latest twist is an attempt to make search engines illegal. Huntington Beach, C...
View articleAdStar.com's Advertise123.com, a classifiedadvertising portal, has lined up newspapers and Web sites to cover the topten markets in the US, which acco...
View articleFlycast Communications and Adsmart, soon to both be part of Engage Technologies under CMGI's consolidation strategy, on Wednesdaysaid they planned to ...
View articleClick To Market, a company thatprovides surveys and analysis to Web sites, is using Netcentives' rewards program toenhance its product offering to cli...
View articleThe Internet is so congested these days that sometimes browsers can't connect to the server when people want to visit a site. Fortunately, there are t...
View articleIndustry to Industry (i2i), abusiness-to-business company that provides classified, auctions andexchanges for a variety of industries, on Tuesday reve...
View articleBaby boomer-oriented content site ThirdAge.com on Tuesday kicked off a $30million advertising campaign that taps the evocative power of The Whoanthem ...
View articleIn 1995, Home.Netscape.com was the most popular web page because most people didn't change their browser default settings and started each session the...
View articleBravo! Marketing is gettinginto the wireless business, joining the ranks of firms that are offeringtheir clients the development of wireless Web sites...
View articleArtnet.com, an online marketplacefororiginal works of art, has selected MadDogs & Englishmen as the agency of record for its $3 million to $5 millionm...
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