Average CPM rates slipped four percent in 1999, yetthe number of sites seeking to advertise grew 135percent last year, probably due to the boominge-co...
View articleOnline ad network FlycastCommunications Tuesday inked a deal to provide British Telecom's Yellow Pages with adservices, an agreement which gives the C...
View articleWeb traffic is fracturing into two broad-based camps, a fewbroad-based portals and thousands of vertical sites, and theresult is a new battle for onli...
View articleAdvertising company 24/7 MediaTuesday chose Renegade MarketingGroup as its agency of record for a global $5 million brand buildingcampaign. Read More...
View articleThose dot-coms that anted up the $2.2 million plus per Super Bowl spot arereaping increased traffic in the aftermath of the highly-rated game. Read Mo...
View articleWhen Dana tackled the DeCSS-motion picture industry controversy last week, he made some technical errors, kindly pointed out by some 48 separate peopl...
View articleAdvertising leader DoubleClickMonday launched a new mass-reach network called the Sonar Network, as the company's answerto 24/7 Media's network. Read ...
View articleAmerica Online on Monday launched a newonline-offline consumer loyalty network with American Airlines, and chose rewards player Netcentives to provide...
View articleSweepstakes and promotions player Webstakes Monday changed its name to Promotions.com in an effort tode-emphasize its business-to-consumer Web site an...
View articleFor years, start-up companies and old-media execs alike have repeated amantra-like phrase: "When there is broadband, everything will be different." Re...
View articleDana was talking to alawyer who started a legal discussion list on technology issues - a rare thing in the legal profession. Why? Good forum moderatio...
View articleAdvertising company 24/7 MediaMonday re-launched ContentZone, anad serving network for sites that get fewer than one million monthlyimpressions. Read ...
View articleA California woman filed suit against DoubleClick Thursday, accusing theadvertising firm of illegally collecting and selling consumers' personalinform...
View articleDana reports the saga of Joe Rand and his Dezzerts.com. The problem with selling cheesecake online isn't stimulating the taste buds, or arranging affi...
View articleGO.com, the Internet arm of the Walt DisneyCo., Thursday agreed to give pet supplies e-tailer Pets.com promotion on its network, as wellas marketing o...
View articleInternet direct marketer and loyalty player MyPoints.com on Thursday ventured intothe offline world with the acquisition of Alliance Development Group...
View articleMove.com, a newly-launched portal forrelocations, Thursday agreed to pay AltaVista Co. $40 million overthree years in exchange for the creation of a c...
View articleLast week WalMart.com backers were spreading Fear, Uncertainty and Doubt regarding Amazon.com, saying, in effect, that WalMart would bury it. Turnabou...
View articleMonster.com, whose "When I Grow Up"commercial from last year's Super Bowl, has proven to be one of the mostmemorable of the year, Thursday unveiled it...
View articleAd network Real Mediaon Thursdaymade a strategic investment in MediaFusion, an Australian ad rep firm,expanding its presence in the Asia-Pacific regio...
View articleOnline promotions company Webstakeson Wednesday joined forces with Japanese e-commerce firm TKAI to create a Japaneseversion of the sweepstakes portal...
View articleOnline closeout retailer redtagoutlet.com on Wednesday strucka deal with ValueVision to co-produce programming forthe channel, which is soon to be re-...
View articleAdvertising firm 24/7 Media onWednesday said it's selling around 150,000 shares of its holdings in chinadotcom Corp., realizing a $11 million gain, am...
View articleDeCSS is a computer program that unscrambles the encryption on a DVD disk so you can copy its contents. Scares the movie industry to death because whe...
View articleIntranets.com, which provides smallbusinesses with free corporate intranets, Tuesday became partof DoubleClick's Select BusinessNetwork, a deal that g...
View articleBaby boomer-focused site MyPrimeTime.com on Tuesday said ithad chosen Age Wave IMPACT, anagency specializing in marketing to older Americans, as its a...
View articleOnline employment site jobs.com this weekinked a deal for business guru Tom Peters to be its spokesperson, andlaunched a $30 million brand campaign wi...
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